Amazon Ramps Up TV Ad Spend For Prime Day

Amazon has raised its national/regional TV media spending for its big ecommerce Amazon Prime Day in the last two weeks.

Some $7.9 million has been spent to date — June 30 to July 15 — with big dollars spent on Univision ($1.3 million), NBC ($705,000), ABC ($604,000), TNT ($559,000) and TBS ($440,000), according to There have been 3,169 airings of its commercials.

A year ago, from July 1 through July 16,  Amazon's spend was at $6.7 million -- 2,504 commercial airings for a 48-hour period. This year, Amazon Prime Day is a 36-hour period — July 15 to July 16.

During this period, Amazon has pulled in 469 million impressions, according to A year ago, the media-measurement company said Amazon pulled in 641 million impressions over the same period.



Big TV shows this year include NBC’s “America’s Got Talent," Univision’s “Primer Impacto,” MTV’s “Ridiculousness,” Comedy Central’s “South Park” and Univision’s “Por Amar Sin Ley.”

In 2018, Amazon placed much of its TV ad spend around Fox’s “FIFA Men’s World Cup” programming and CBS “Big Brother."

Amazon Prime Day is the annual shopping holiday — typically held after the July 4 holiday period — that is exclusive to Prime subscribers, offering major discounts on products and services.

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