Digital News Daily Editions for May 2022
Digital News Daily - Friday, May 27, 2022
Lionsgate Expects Starz Sale Or Spinoff By Summer's End
Texas AG And Twitter Continue Feud Over Trump Ban
Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Hootsuite Partners With TikTok For New Ad Options
Anti-Vaxxer Urges Court To Revive Claims Against Twitter, Biden
Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue
NFL To Reportedly Launch A D2C Service In July
Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
Google Hit With UK Antitrust Probe Into Ad-Technology Roles
Study Authors Deny GOP Claims Of Gmail Bias Against Conservatives
Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
DuckDuckGo Explains Microsoft Tracking On Browser
Cadent Intros Cross-Device Programmatic Bidding
Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs
Key Issues For A Successful Ad-Supported Netflix
Industry Study Concludes Advertising 'Supports' A Fraction Of Sales
Report: Diverse Ads Can Contribute More To Market Share Growth For Brands
Quick Question: What's The Top U.S. Industry Advertising On Facebook?
Omnicom Creates Chief Data Privacy Officer Role, Taps Clayton To Fill It
Lob Offers Tool To Automate Direct Mail
Email Marketing Advice For Small Businesses
Digital News Daily - Thursday, May 26, 2022
It's A Bird, It's A Plane, It's A Shift From Paid To Ad-Supported Consumer Services
Crypto Ad Spend Sees Massive Decline Since Super Bowl
Discovery+ Bows Two New Interactive CTV Ad Formats
Havas Media, LiveRamp Unveil Bespoke Agency-Level Data Platform
FTC Fines Twitter $150 Million Over Ad-Targeting Snafu
Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?
Apple's 'Auction' Ad Drops The Mic On Third-Party Data
Ohio AG Can Proceed With Claim That Google Search Is A 'Common Carrier'
OAAA Releases Digital Moving Out-of-Home Measurement
Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Marketing's Role In The Labor Market
Stripe Launches App Marketplace, Partners With Mailchimp On Targeting
Campaigns With Email Do Better Than Those Without, Study Finds
Experian Marketing Services Appoints Jeremy Hlavacek To CCO
Protecting Email Marketing From Cyber Attacks
Digital News Daily - Wednesday, May 25, 2022
Will Meta's Ad Library Transparency Update Help Advertisers?
Legacy Media Stocks Pulled Down By Snap's Ad Warning
Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Spotify Trumps Netflix, YouTube As 'Must-Have' Platform
Google Urged To Shed Data That Could Identify Women Seeking Abortions
Florida Can't Enforce Social Media 'Censorship' Law, Appeals Court Confirms
At The Upfronts: What They Said, What It Means
ESPN Sells Out Ads In 'The Captain' Series About Derek Jeter
How Obsessed Is Your State With Social Media?
Wow: Whirlpool Launches In-House Creative Agency
Hyundai Joins Honda As NHL Sponsor
Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
Holiday Season Will Demand More Flexibility In Brand Messaging
Attention Deficit: Consumers Say They're Not Getting Personalized Emails
Digital Advertising's Woes And The Return To 'Traditional' Channels
Fast-Forwarding Through Ads Still A Thing On vMVPDs -- But For How Long?
Digital News Daily - Tuesday, May 24, 2022
Snap Shares Plunge 39% After More Bad News, Other Ad Platforms Also Impacted
Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
Smart-Luggage Brand Partners With YouTube Celeb iJustine For New Product Launch
Marketing & PR Execs Blame Social Media For Spreading False Info
AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'
Growing Political Divisions - What's 'Good For Business' - And Media Brand Aspirations?
Popeyes Takes To OOH, Print To Help Consumers Visualize, 'Hear' Crunchy Chicken
Most Consumers Say: We Can't Live Without Small Businesses
Apple's AR/VR Plans Come Into Focus
The Problem With Traditional Consumer Segmentation And How To Fix It
How Marketers Can Work With Integrated Agency Teams
Stagwell, Talon Expand OOH Alliance To The U.S. Market
Know Your Audience: Surviving The Fragmented World Of Streaming
Sarcastic Much?
Researcher Warns That Facebook Accounts Can Be Hijacked When Gmail Code Is Used
StitchFix Hires Marc Jacobs Exec To Head Marketing
Analysis Uncovers Demos, Affinities Of Streaming Free-Trial Junkies
Digital News Daily - Monday, May 23, 2022
Twitter Rolls Out Crisis Misinformation Policy
Digital Content Chief Artley Latest To Exit CNN
Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
Hulu AVOD Promo Slashes Price 85%, To $1 Per Month
Match Group, Google Reach Temporary Compromise Over App Payments
The Scoop On Streaming And Viewer Privacy
Abortion Ads Soar Following SCOTUS Draft Leak
We're All Marketers, Now: Fazoli's Data Plan
McKinney Parent Cheil WW Forges Strategic Alliance With Metaverse Specialist EVR Studio
AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
TV Network Innovation In A Streaming World: The Good, The Bad, The Ugly And The Money
Getting The Most Out Of TikTok Marketing
Martha Stewart Downsizing? Everything Must Go!
Rules To Text By: Best SMS Practices For Email Marketers
Google Adds Alt-Text Support For Gmail
Senate Votes Against Bill To Help Restaurants
Amazon Beams New Prime Video Show Into Space
Why Retail Media Is Collapsing Funnels, Boosting Margins
Digital News Daily - Friday, May 20, 2022
Senate Bill Would Force Google To Break Up Ad Business
NY AG's Probe Of Twitch, Other Platforms In Buffalo Massacre's Wake Faces Uphill Battle
Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
Google Releases Privacy Sandbox Timeline Updates
Q1 Global Streaming Time Up 10%, Ad Impressions 18%, TikTok Reigns in Sports
Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
Fake Reviews Surged In 2021
Friends Can Now Shop Together With New eBay Snapchat Sticker
Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing Down
S4 Capital Chief Sorrell Manages Growth Expectations In Letter To Shareholders
IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Top Media Co. CEOs At Upfront: Getting In Front Of Possible Recessionary Pinch
CTV Will Bring Back Sell-Side Ad Servers, Transparent Ad Networks
An Appetite For Apps: Many Shoppers Prefer Them Over Websites
Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con?
Amazon Warns Of Scams, Takes Measures
Republicans Confront Google Execs Over Alleged Email Bias
Digital News Daily - Thursday, May 19, 2022
National TV Scatter Spending Down 32% Vs. 4 Years Ago
Study: Gaps In Apple's Rules Enable Privacy-Hobbling Workarounds
Licht Vows New Direction For CNN, Reveals Plan For Chris Wallace
TikTok's New Ad Feature Links Brands With Smaller Creators
To Service And Accelerate 'New Economy' Brands, Wavemaker Taps Reprise's Finelli As Commerce Strategy Lead
Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
Netflix Losing More Long-Term Subscribers, Hulu Grabbing 1 In 3 Defectors
Most Popular Streaming Platform For Live Sports? Not What You Might Think
Social Media Usage Corresponds With Livestream Shopping
Google Now Integrates With Lotame's Panorama ID
Google Russian Subsidiary Files For Bankruptcy
BrightEdge Creates New Layer Of SEO Insights
Email Is The Leading Tool In Identity Management: Study
This New Council Deserves Your Attention
A Tale Of Two Upfronts: WB Discovery Vs. Disney
Broadcast Upfronts In An On-Demand Streaming World? Do The Math
Is Your Marketing Strategy Rooted In FOMO? It Shouldn't Be
No Cookies? It's Getting Real Right About Now
Four Ways To Improve Your Email Performance
Apple Gets Creative With Privacy Ad
Digital News Daily - Wednesday, May 18, 2022
In Light Of Buffalo Shooting, What Does YouTube's MRC Accreditation Really Mean?
Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
YouTube Upfront Intros Frequency Caps, New Ad Options
Warren Buffett Buys $2.6 Billion Stake In Paramount Global
Fox News Tells Upfront Story With No Mention Of Prime-Time Stars
Netflix Lays Off 150 Employees; Eyes Broader Pre-Streaming Cinema Releases
TelevisaUnivision Grows Linear TV, Streaming, Buying Hispanic Audiences A Major Goal
Disney's ABC, ESPN, FX To Carry XFL Games
Musk Continues To Waffle, Twitter Threatens Deal Enforcement
OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies... And Trust?
Instacart Ads Make First Global Expansion, In Canada
DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
'Soft' TV Market? Paramount Global's Ross Says Big Brands Know What Works In 'Struggling' Economy
Pay-TV Sub Losses Tick Up In Q1, Comcast, DirecTV Hardest-Hit
Consumers Are Frustrated With Tools For Managing Loyalty Programs, Study Finds
Social Star Tabitha Brown Inspires New Target Collections
Data And AI: How To Decode The 'Why' Behind Your Customers' Behaviors
McDonald's To Leave Russia, Seeks Buyer
10 Brilliant Email Campaigns-And What Makes Them Unique
Digital News Daily - Tuesday, May 17, 2022
Q1 Marked Streaming Inflection Point, Including Significant Revenue Slowdown
ANA, 4As Release New Guidelines For Buying Diverse Media
Disney+ AVOD To Limit Ads To 4 Minutes Per Hour, Preclude Ads To Preschoolers
Snapchat Lenses Violate Illinois Biometric Privacy Law, Users Claim
TV Ad Impressions Grow, Sports Programming Pushes Higher Results: iSpot.tv
New Report Highlights Ecommerce Trends Resulting From Pandemic
Viewability Of Digital Ads Rises As Tracking Improves
Global CTV Fraud Climbs 70%
Dentsu Group Reports 9.1% Q1 Growth, Upgrades Full-Year Outlook
IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
Spyware Company Presses Supreme Court To Intervene In Privacy Battle With Facebook
Vimeo Changes How Videos Are Optimized For Google Search
YouTube Releases Data -- Story Makes The Content
Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
McDonald's, KFC Top QSRs For YouTube Video Views In 2021
Oracle Integrates CDP, Service Platform To Help Agents Target Customers
Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
OMG's Latest Commerce Tool: The Supply Chain IQ Score
Three-Way Split: Marketing, Sales And Customer Success Are Not Aligned
Consumer Data Is Vulnerable In Real-Time Bidding System: Report
Digital News Daily - Monday, May 16, 2022
Wall Street Analyst: No 'White Knight' Scenario For Nielsen, Downgrades Stock
Real Time Vs. Algo Time
Livestreaming In 'Early Stages' At Netflix
FTC To Unveil Proposed Revisions To Endorsement Guides
SVODs To Add 485M Subs By 2027, Netflix Growth Estimate Cut By 29M
Tech Industry Asks Supreme Court To Block Texas Social Media Law
Brands Spent $369M On Ad-Supported Streamers In Q1
Microsoft Bing Stops Accepting Anonymous Sitemap Submissions
Netflix: King Of TV This Season - At Least In Total Viewed Minutes: Nielsen
Cannaland Welcomes Cannabis Brands Into The Metaverse
A Third Of Apps Last Updated 2+ Years Ago Have Been 'Abandoned'
Simpli.fi Improves Connection Between Search Data And Connected TV
How To Keep Pace With Inflation's Major Impact On U.S. Hispanics
Why Marketers Are Misinformed About What Consumers Want
A COVID-Related Dampening Effect Still Impacts Live Events
Social Media And The Butterfly Effect
Google Takes Another Look At Smart Glasses, Focuses On Translation
Formerly Fringe Racist Theory Behind Buffalo Massacre Is Popular On Fox, Other 'Conservative' Media
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