MAD London Editions for November 2016
MAD London - Wednesday, Nov. 30, 2016
Accenture Acquires UK Creative Shop Karmarama
Group M Unifies Data Under (m)Platform Launch
EU Court Ponders: What, Exactly, Is Uber?
Havas Creates New Top Roles For Its 4 Largest Markets
Sky Launches 'Quad Play' With Sky Mobile
SEMPO Soon To Close State Of Search Survey, Reveals Early Findings
Social Media, Content Strategy, and Digital Advertising Become Social Media Marketing
Facebook Adds Instant Games To Messenger, News Feeds
FMCGs Move Away From Discounting To Brand Building
'The Sun' Nearly Doubles Traffic After Dropping Paywall
National Lottery Reveals Hackers Are Using Stolen Emails To Attempt Account Access
The Inside Track On Accenture's Purchase Of Karmarama
British Start-Up Pushes Privacy Boundaries With Photo Scanning Insights
Google To Give Out 10,000 Scholarships To Android Developers
Consultancies Are Coming For Your Lunch -- Their Secret Weapon? The CIO And CFO
MAD London - Tuesday, Nov. 29, 2016
Programmatic Will Grow Fastest Of All Channels And Dominate Display Next Year
Welcome Voucher Codes Are 2.5x More Likely To Turn A 'Hi' Into A 'Buy'
Media Trading Transparency: Where There's Smoke...
Mondelez Appoints Two Global ECommerce Leaders
Ofcom Insists On BT And Openreach Legal Separation
Google Draws Support In Showdown Over 'Right To Be Forgotten'
Havas Creates Group Chair Role To Align Creative And Media
Versailles Of Belief
New Social Media Football Site Takes On Facebook
Google Hit With 1 Billion Takedown Requests In Last Year
Amazon Combats Fake Feedback With Review Limits
Spotify's Largest Campaign Ever Says Thanks To 'Weird' 2016
Samsung Pay Service Delayed Until 2017
Report Reveals Google's Support For Hillary Clinton
Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles
BT's Secret Master Plan -- Delay Ofcom On Openreach Until The Future Is Mobile 5G
MAD London - Monday, Nov. 28, 2016
Which Is Email's Secret Weapon For Boosting Engagement - A. Polls, B. Polls Or C. Polls?
Programmatic To Grow 31% In 2017, Ahead Of All Other Channels
Diageo Backs Programmatic With New Hire
Dentsu Aegis Boosts E-Commerce Offering In Asia With Bluecom Acquisition
50.9 Billion Shopping Dollars To Change Hands This Week
Black Friday Fails To Deliver On The Hype
Scale, Standards Hold Key To Arrival Of Programmatic AR/VR Ads
Black Friday Delivers Only Single-Digit Growth
Three Urges Customers To Lobby Ofcom
Understanding The Customer Beats Lowering Prices
Snoopers' Charter To Push UK Down Press Freedom League
Readers Prefer Sharing Positive Content
Privacy And Data: What Will The Future Hold?
Uber To Receive Landmark EU Ruling This Week
UK Will Lag Behind In AI And Robotics, Experts Warn
Hackers Broke Into EU Commission's Computers
Ireland Is Investigating Yahoo's Massive Data Breach
British Shoppers Call Out Black Friday's Charade
MAD London - Friday, Nov. 25, 2016
Fake Deals, Cannibalised Sales -- What Does Anyone Get From Black Friday?
Facebookers 2.5 Times More Likely To Read Fake News, Millennials Least Prone
Why Black Friday Is Central To Marketers' Christmas Plans
Apple Marks Record 91% Share of Global Smartphone Profits
'Financial Times' Considers Acquisitions To Strengthen Digital Subscription Biz
Dealing With All The isms: Can Advertising Lead The Way?
What Does The Autumn Statement Mean For Marketers?
Bletchley Park Goes From Code-Breaking To Cybersecurity
Google Creates Branding Issue: Google Cast Vs. Chromecast
Thinking Differently About Unified Measurement
MEC Scoops BMW From Starcom
Daily Mail Warns Shoppers Off E-Receipts
MAD London - Wednesday, Nov. 23, 2016
Drop The Metrics, Speak The Language Of Business -- FA CEO's Top Tips For Success
17 Agencies Form Diversity Network
Facebook Accused Of Making Censorship Tool For China
Native Ad Expert Calls On Industry To Help Google, Facebook Shut Down Fake News
Nokia Set To Launch Smartphones Again
Google Gifts Marketers With Distance, Location Metrics Based On Search Data
60% Have A Landline Just For Broadband
BBC Looks To Dominate Christmas Again With Return Of Sherlock And Other Hits
Heinz Baked Beans Can-Tapping Ad Banned
Deliveroo Hack Sees Customers Charged For Food They Did Not Order
Facebook Tests Real-Time Ads For Live Videos
Intel Inside And Out
Programmatic Media Buying Firm's Study Claims...Surprise, Surprise...Display Inventory Prices Will Rise 20% By 2018
The Flailing Donald Trump
MAD London - Tuesday, Nov. 22, 2016
GDPR Is Definitely Coming -- Time To Prepare, Not Hide
Mobile Campaign Data Quality Remains An Issue
P&G Cutting Agency Roster In Half
Nielsen Expands Digital Ad Ratings With Insight Service
As World Gets Smaller, So Do Ad Campaigns -- But Not Small Enough
Adidas Takes M-Commerce inspiration From Uber
On-Target Versus Reach: The Digital World Needs Both To Succeed
IBM Invests In UK Data Centres
Online And Mobile Shopping See Seasonal Acceleration
Why Agencies Are Struggling To Grasp Facebook's Role
Mobile Search: Benefits From Driving Purchases Through Smartphones
Watch 'The Crown' To Escape Post-Election Woes
Should Agencies Pay To Be Pitched?
UK Broadband To Get A Boost From The Chancellor
Apple's Christmas Ad Sees Frankenstein's Monster Caroling
Sorrell Was Right About Zero-Based Budgets, But Brands' Revenge Will Hurt Small More Than Large
MAD London - Monday, Nov. 21, 2016
Facebook Shifts Atlas, Focuses On Better Integrations, Metrics
First Mobile-First Christmas Beckons For Email Marketing
Facebook To Boost UK Head Count
The One Essential Skill You Need In The Facebook Era
Apple Tops Amazon In Loyalty Survey
Premier League Signs Massive Chinese Rights Deal
Lidl Lets Customers Tweet To Reduce Prices
2016 'All Stars' Unveiled
McDonald's Teams Up With Blippar And Amazon For Festive Push
Ad-Tech Stock Decline Coming? Fake News Snafus Don't Help
Tesco Keeps Advertising Humble As Its Brand Recovers
City University Bans Right-Wing Tabloids From Campus
Women Gamers Take On E-Sports 'Sexism'
Data Replacing Demographics Is Making FMCGs Sell Direct
MAD London - Friday, Nov. 18, 2016
New Mozilla Browser Blocks Tracking
Publicis Merges 2 Powerhouse Digital Brands To Form SapientRazorfish
UK Startup Gets Google Funding To Flag Up Fake News
Google, Intel Partnership Will Do More Than Accelerate Cloud Adoption
UK Government To Strengthen Surveillance Powers
IAB's Rothenberg Says Stopping Fake News Takes Real Resolve
Can Instagram Become A Shopping Channel?
ComScore: M-Commerce This Season's 'Make or Break' Factor
Moving Past The Echo Chamber Of Our Own Jargon
Three Arrests In Three Data Breach
Chatbots Rising
Researchers Claim Couples Buy Brands To Annoy Each Other
5 Trends For 2017
Gartner Sees Slipping Market Share For Samsung And Apple
The Sun Is Fastest-Growing News Web Site, Mail Online Is Still On Top
BBC Secures Wimbledon Until 2024
DMA Estimates 19 Million Abandoned UK Email Addresses
BT Warns UK Shoppers To Beware Of Amazon Fake Email Scam
Transparency Now A Two-Way Street -- An Agency Is For Life, Not Just Christmas
MAD London - Thursday, Nov. 17, 2016
Advertisers Dump UK Newspapers For Anti-Immigrant Coverage
Facebook Admits To More Ad Measurement Problems
Twitter Blocks 'Alt Right' Activists
Email Marketing's Disconnect Between What It Thinks And What Consumers Do Laid Bare By Research
Creston To Be Bought By Isle Of Man Fund
Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds
Online Trust Alliance Calls On Ad Industry To Rethink Priorities, Avoid Ad Trust Crisis
Amazon Expands Video Service With Clarkson's The Grand Tour Launch
Coming Soon: The Creative War Room Of The Future
Attack Of The Bad Ads
ASA Vows To Ban 'Up To' In Broadband Ads
The Evolving Holiday Wish List: How High-End Brands Have Crept To The Top
#StopFundingHate Warns Brands Over Christmas Backlash
How App Developers Can Avoid The Dreaded 'Uninstall'
HTC Seeks Agency For Global Launch Next Year
Outdoor Moves Beyond Awareness
Media Tops The Email Performance Charts
62% of UK Consumers Have Abandoned an Email Address: DMA
#BusterTheDog Is Number One For All The Right, And Wrong, Reasons
MAD London - Wednesday, Nov. 16, 2016
Snap Inc. Files For IPO
Shopping Cart Abandonment Rates On Smartphones Hit 78%
Google Commits To Larger Post Brexit UK Headquarters
WPP, Spotify Forge Global Partnership
WhatsApp Launches Video Calling
Innovid, UK's Channel 4 Team Up On Interactive
Amazon's Festive Campaign Stars A Vicar And Imam
Pinterest Launches Lean-Back Mobile Viewing
Google And Facebook Block Ad Revenue From Fake News Sites
The Big Data Challenges Of The Internet Of Things
Microsoft Bing Ads Launches Three-Tiered Partners Program
Agency Of The Year Winners Revealed
Twitter Allows Users To Mute The Trolls
Children Exposed To Hate Online
JWT Picks Up Global Digital Brief For Unilever's Lux
Apple Considering Wearable Digital Glasses, Says Report
Online Overtakes TV As Influencer Vloggers Open Up The Teen Market
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