MAD London Editions for November 2016
MAD London - Wednesday, Nov. 30, 2016
Accenture Acquires UK Creative Shop Karmarama
Group M Unifies Data Under (m)Platform Launch
EU Court Ponders: What, Exactly, Is Uber?
Havas Creates New Top Roles For Its 4 Largest Markets
Sky Launches 'Quad Play' With Sky Mobile
SEMPO Soon To Close State Of Search Survey, Reveals Early Findings
Facebook Adds Instant Games To Messenger, News Feeds
FMCGs Move Away From Discounting To Brand Building
Social Media, Content Strategy, and Digital Advertising Become Social Media Marketing
'The Sun' Nearly Doubles Traffic After Dropping Paywall
National Lottery Reveals Hackers Are Using Stolen Emails To Attempt Account Access
The Inside Track On Accenture's Purchase Of Karmarama
British Start-Up Pushes Privacy Boundaries With Photo Scanning Insights
Google To Give Out 10,000 Scholarships To Android Developers
Consultancies Are Coming For Your Lunch -- Their Secret Weapon? The CIO And CFO
MAD London - Tuesday, Nov. 29, 2016
Programmatic Will Grow Fastest Of All Channels And Dominate Display Next Year
Welcome Voucher Codes Are 2.5x More Likely To Turn A 'Hi' Into A 'Buy'
Mondelez Appoints Two Global ECommerce Leaders
Media Trading Transparency: Where There's Smoke...
Ofcom Insists On BT And Openreach Legal Separation
Google Draws Support In Showdown Over 'Right To Be Forgotten'
Havas Creates Group Chair Role To Align Creative And Media
Versailles Of Belief
New Social Media Football Site Takes On Facebook
Google Hit With 1 Billion Takedown Requests In Last Year
Amazon Combats Fake Feedback With Review Limits
Spotify's Largest Campaign Ever Says Thanks To 'Weird' 2016
Samsung Pay Service Delayed Until 2017
BT's Secret Master Plan -- Delay Ofcom On Openreach Until The Future Is Mobile 5G
Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles
Report Reveals Google's Support For Hillary Clinton
MAD London - Monday, Nov. 28, 2016
Programmatic To Grow 31% In 2017, Ahead Of All Other Channels
Diageo Backs Programmatic With New Hire
Which Is Email's Secret Weapon For Boosting Engagement - A. Polls, B. Polls Or C. Polls?
Dentsu Aegis Boosts E-Commerce Offering In Asia With Bluecom Acquisition
Black Friday Fails To Deliver On The Hype
50.9 Billion Shopping Dollars To Change Hands This Week
Black Friday Delivers Only Single-Digit Growth
Scale, Standards Hold Key To Arrival Of Programmatic AR/VR Ads
Understanding The Customer Beats Lowering Prices
Three Urges Customers To Lobby Ofcom
Privacy And Data: What Will The Future Hold?
Snoopers' Charter To Push UK Down Press Freedom League
Readers Prefer Sharing Positive Content
Uber To Receive Landmark EU Ruling This Week
UK Will Lag Behind In AI And Robotics, Experts Warn
Hackers Broke Into EU Commission's Computers
Ireland Is Investigating Yahoo's Massive Data Breach
British Shoppers Call Out Black Friday's Charade
MAD London - Friday, Nov. 25, 2016
Fake Deals, Cannibalised Sales -- What Does Anyone Get From Black Friday?
Facebookers 2.5 Times More Likely To Read Fake News, Millennials Least Prone
Why Black Friday Is Central To Marketers' Christmas Plans
Apple Marks Record 91% Share of Global Smartphone Profits
'Financial Times' Considers Acquisitions To Strengthen Digital Subscription Biz
What Does The Autumn Statement Mean For Marketers?
Dealing With All The isms: Can Advertising Lead The Way?
Google Creates Branding Issue: Google Cast Vs. Chromecast
Bletchley Park Goes From Code-Breaking To Cybersecurity
Thinking Differently About Unified Measurement
MEC Scoops BMW From Starcom
Daily Mail Warns Shoppers Off E-Receipts
MAD London - Wednesday, Nov. 23, 2016
Drop The Metrics, Speak The Language Of Business -- FA CEO's Top Tips For Success
17 Agencies Form Diversity Network
Facebook Accused Of Making Censorship Tool For China
Native Ad Expert Calls On Industry To Help Google, Facebook Shut Down Fake News
Nokia Set To Launch Smartphones Again
Google Gifts Marketers With Distance, Location Metrics Based On Search Data
60% Have A Landline Just For Broadband
BBC Looks To Dominate Christmas Again With Return Of Sherlock And Other Hits
Heinz Baked Beans Can-Tapping Ad Banned
Deliveroo Hack Sees Customers Charged For Food They Did Not Order
Facebook Tests Real-Time Ads For Live Videos
Intel Inside And Out
Programmatic Media Buying Firm's Study Claims...Surprise, Surprise...Display Inventory Prices Will Rise 20% By 2018
The Flailing Donald Trump
MAD London - Tuesday, Nov. 22, 2016
Mobile Campaign Data Quality Remains An Issue
P&G Cutting Agency Roster In Half
GDPR Is Definitely Coming -- Time To Prepare, Not Hide
Nielsen Expands Digital Ad Ratings With Insight Service
Adidas Takes M-Commerce inspiration From Uber
As World Gets Smaller, So Do Ad Campaigns -- But Not Small Enough
Online And Mobile Shopping See Seasonal Acceleration
IBM Invests In UK Data Centres
On-Target Versus Reach: The Digital World Needs Both To Succeed
Why Agencies Are Struggling To Grasp Facebook's Role
Mobile Search: Benefits From Driving Purchases Through Smartphones
Should Agencies Pay To Be Pitched?
Watch 'The Crown' To Escape Post-Election Woes
UK Broadband To Get A Boost From The Chancellor
Apple's Christmas Ad Sees Frankenstein's Monster Caroling
Sorrell Was Right About Zero-Based Budgets, But Brands' Revenge Will Hurt Small More Than Large
MAD London - Monday, Nov. 21, 2016
Facebook Shifts Atlas, Focuses On Better Integrations, Metrics
Facebook To Boost UK Head Count
First Mobile-First Christmas Beckons For Email Marketing
Apple Tops Amazon In Loyalty Survey
Premier League Signs Massive Chinese Rights Deal
The One Essential Skill You Need In The Facebook Era
Lidl Lets Customers Tweet To Reduce Prices
2016 'All Stars' Unveiled
Ad-Tech Stock Decline Coming? Fake News Snafus Don't Help
McDonald's Teams Up With Blippar And Amazon For Festive Push
Tesco Keeps Advertising Humble As Its Brand Recovers
City University Bans Right-Wing Tabloids From Campus
Women Gamers Take On E-Sports 'Sexism'
Data Replacing Demographics Is Making FMCGs Sell Direct
MAD London - Friday, Nov. 18, 2016
Publicis Merges 2 Powerhouse Digital Brands To Form SapientRazorfish
UK Startup Gets Google Funding To Flag Up Fake News
New Mozilla Browser Blocks Tracking
Google, Intel Partnership Will Do More Than Accelerate Cloud Adoption
IAB's Rothenberg Says Stopping Fake News Takes Real Resolve
UK Government To Strengthen Surveillance Powers
ComScore: M-Commerce This Season's 'Make or Break' Factor
Can Instagram Become A Shopping Channel?
Moving Past The Echo Chamber Of Our Own Jargon
Three Arrests In Three Data Breach
Chatbots Rising
5 Trends For 2017
Researchers Claim Couples Buy Brands To Annoy Each Other
Gartner Sees Slipping Market Share For Samsung And Apple
The Sun Is Fastest-Growing News Web Site, Mail Online Is Still On Top
BBC Secures Wimbledon Until 2024
DMA Estimates 19 Million Abandoned UK Email Addresses
BT Warns UK Shoppers To Beware Of Amazon Fake Email Scam
Transparency Now A Two-Way Street -- An Agency Is For Life, Not Just Christmas
MAD London - Thursday, Nov. 17, 2016
Facebook Admits To More Ad Measurement Problems
Twitter Blocks 'Alt Right' Activists
Advertisers Dump UK Newspapers For Anti-Immigrant Coverage
Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds
Creston To Be Bought By Isle Of Man Fund
Email Marketing's Disconnect Between What It Thinks And What Consumers Do Laid Bare By Research
Online Trust Alliance Calls On Ad Industry To Rethink Priorities, Avoid Ad Trust Crisis
Amazon Expands Video Service With Clarkson's The Grand Tour Launch
Coming Soon: The Creative War Room Of The Future
ASA Vows To Ban 'Up To' In Broadband Ads
Attack Of The Bad Ads
#StopFundingHate Warns Brands Over Christmas Backlash
The Evolving Holiday Wish List: How High-End Brands Have Crept To The Top
How App Developers Can Avoid The Dreaded 'Uninstall'
HTC Seeks Agency For Global Launch Next Year
Outdoor Moves Beyond Awareness
Media Tops The Email Performance Charts
62% of UK Consumers Have Abandoned an Email Address: DMA
#BusterTheDog Is Number One For All The Right, And Wrong, Reasons
MAD London - Wednesday, Nov. 16, 2016
Snap Inc. Files For IPO
Google Commits To Larger Post Brexit UK Headquarters
Shopping Cart Abandonment Rates On Smartphones Hit 78%
WPP, Spotify Forge Global Partnership
WhatsApp Launches Video Calling
Innovid, UK's Channel 4 Team Up On Interactive
Pinterest Launches Lean-Back Mobile Viewing
Amazon's Festive Campaign Stars A Vicar And Imam
The Big Data Challenges Of The Internet Of Things
Google And Facebook Block Ad Revenue From Fake News Sites
Microsoft Bing Ads Launches Three-Tiered Partners Program
Agency Of The Year Winners Revealed
Twitter Allows Users To Mute The Trolls
Children Exposed To Hate Online
JWT Picks Up Global Digital Brief For Unilever's Lux
Apple Considering Wearable Digital Glasses, Says Report
Online Overtakes TV As Influencer Vloggers Open Up The Teen Market
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