MAD London Editions for January 2017
- MAD London - Tuesday, Jan. 31, 2017
- Holding Companies Speak Out On Trump's Travel Ban
- P&G Announces Wide Review To Bring Transparency To 'Murky' Media
- 'Is This The End?' -- Could GDPR Compliance Be This Simple?
- Tech Companies Challenge Trump's Travel Ban
- Sir Martin Sorrell Joins Critics Of Trump's Travel Ban
- Lessons From Uber, Starbucks: Will Hashtagtivism Disrupt Your Business?
- Dove, Ogilvy Run #AlternativeFacts Ad
- UK 2016 Ad Spend Slightly Down On Forecasts, Despite Record GBP5bn Q3
- Ads Optimized By Google AMP Load Six Times Faster
- Consumer Confidence Up In January, But Down Year-On-Year
- McCann New York Strategy Director Heads to Paris-Based Fred & Farid
- Twitter Finally Launches 'Long Overdue' Troll Fixes
- IAB's Rothenberg Calls For Industry Effort Against Fake News
- Trump Travel Ban Could Boost UK Tech Scene
- How To Become A Brand's Irreplaceable Business Partner
- Sony Takes Writedown; Entertainment Revamp Begins
- Starbucks Unveils Voice-Activated Coffee Pre-Orders
- BT Determined To Retain European Football, Maybe With Free-To-Air Partner
- Sony Writes Off $1bn As DVDs Decline And Cinema Flops Hit Hard
- Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?
- MAD London - Monday, Jan. 30, 2017
- Google Recalls Employees: Microsoft, Facebook Warn U.S. Policies Could Impact Ad Tech
- More Than A Million Sign Petition To Cancel Donald Trump's UK State Visit
- Tech Industry Reeling, Reacting To Trump Immigration Order
- 90% Of Advertisers Currently Unhappy With Programmatic Relationships
- Email Marketing Is Mobile -- Why Aren't Your Campaigns?
- Opposition Branding: At Least One Campaign Sees Some Lyft
- MPs To Investigate Fake News Threat
- Is Mobile Search Cannibalizing Google's Core Search Business?
- Andrew Benett Out At Havas
- Ogilvy To Consolidate Global Brands, Starting In The U.S.
- The Trumpela Effect
- Brexit Prompts More Brands To Celebrate Chinese New Year
- To Zero and Back Again: The Coming Revolution In AI
- Mercedes-Benz Targets Younger Audience With 'Customised Agencies'
- Measurement And Attribution Top List of Industry Priorities
- The Affiliate Ecosystem -- And How to Attribute
- Defendant In First Kodi Box Trial Pleads Not Guilty
- Marketers Need Greater Pricing Control To Cope With Brexit-Linked Inflation
- ICO Celebrates 'Data Protection Day' With GDPR Guidance
- Ogilvy & Mather's Single P&L Move Will Lead The Way In Transparency
- MAD London - Friday, Jan. 27, 2017
- Arthur Sadoun To Succeed Maurice Levy As Publicis CEO In June
- Unilever Chief Exec Says Raising UK Prices Was The Right Decision
- Twitter Shoots For Simplicity With New 'Explore' Tab
- Microsoft Bing Revenue Rises 12%, Google Mobile Search Leads Alphabet Gains
- More Than One In Four Ignore Sponsored Content
- Ogilvy & Mather Worldwide CCO Tham Khai Meng Named President of the 2017 Cannes Titanium and Integrated Jury
- PHD's Cooper Named 2017 Media Lions Jury President
- YouTube And Mobile Search Send Profits Soaring At Google
- Smartwatches Prominent But No Mass Consumer Adoption
- Advertising Is 'Key' To 'Post-Brexit Success,' Minister Confirms
- Consumer Identity Data Becomes Big Business
- Sky To Launch All Channels On Broadband Next Year As Rising Sports Rights Bite
- 10 Tips for Fixing Your Sales Conversion Problem (Permanently)
- Discovery Set To Withdraw Its 13 Channel From Sky
- Arthur Sadoun To Replace Levy At Publicis Helm
- The Secret Reason Why Millennials Will Be Central To Post-Brexit 'Brand Britain'
- MAD London - Thursday, Jan. 26, 2017
- Mobile Paid-Search Costs On The Rise, iProspect Says
- IBM Starts Using AI To Buy Media In The UK
- Get A Life, Don't Go Live
- GDPR Is A Gilded Opportunity To Innovate And Find New Global Customers -- Just Ask The DMA
- Programmatic Native Grows Almost 90% In 2016, But Overall Adpotion Remains Low
- Snapchat Tightens Rules On Fake News And Nude Images
- Facebook: Full Speed Ahead For Live Video
- Sky Sports Not Worried About Millennials Watching On Snapchat
- Future Of The Ad Agency Heard In The Language Of Marketing
- Facebook Tweaks Trending, No Longer Personalized
- Great British Bake Off To Debut On Channel 4 In 2017, Not 2018
- The CMO Agenda For 2017: Make Marketing Creative Again
- Getting Views By Not Appearing To Be Marketing
- Karmarama Wins Philadelphia European Account
- Facebook Tweaks 'Trending' To Combat Fake News
- Microsoft Vows Not To Leave Britain After Brexit
- ISBA Will Be 'Upping Its Game' In 2017
- Havas Wins Carling Creative Account
- Tabloids Out Of Touch With UK Adults, Research Shows
- MAD London - Wednesday, Jan. 25, 2017
- Google Releases 2016 Bad Ads Report, Updates On Fake News
- UK Researchers Uncover Massive Twitter Fake Account 'Bot' Networks
- Do Ad Blockers Have A Good Point? Are Digital Ads Just Too Untrustworthy?
- You've Struggled With Effective Storytelling Because The Secret Is Rarely Told -- Until Now
- Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
- US Election Prompts Britons To Question Digital Privacy
- GDPR Is A Gilded Opportunity To Innovate And Find New Global Customers -- Just Ask The DMA
- IoT Devices Growing To 46 Billion; Security Breaches Seen
- More Than Three In Four UK Marketers Think Ad Blocking Could Be Good
- What's Search's Role In Combating Fake News?
- Adform To Shed 8% Of Global Staff
- The Vanishing Value Of The Truth
- Search: Winners And Losers
- Time To Get Prepared For GDPR, DMA Reminds
- Smarter Programmatic Creative = CMP + DCO
- Cadbury Signs Sponsorship Deal With The Premier League
- Programmatic Personalization Requires Cross-Functional Collaboration
- Ewan McGregor Cancels Piers Morgan Interview Over Women's March Comments
- Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
- 'Guardian' Plans To Slash Costs By 20% To Break Even In Three Years
- BT Shares Tumble Over Italian Accounting Scandal
- Yahoo Mail Users Report Outage in UK
- MAD London - Tuesday, Jan. 24, 2017
- Yahoo Delays Closing Sale To Verizon Until Second-Quarter 2017
- Digital Drove M&A In 2016
- You've Struggled With Effective Storytelling Because The Secret Is Rarely Told -- Until Now
- Google Largest Search, Display Ad Company On The Net, Per Analyst Estimate
- Disney Teases Next Star Wars' 'The Last Jedi'
- Marketing Malpractice: The Explanation For WPP's $90-Million Snapchat Splurge
- Starcom Wins Merck's GBP50m Non-US Global Media Account
- Snapchat Attacks 'Fake News,' Click-Bait
- DeepMind Building Closer Academic Ties To Advance AI
- Brexit's Biggest Backer Launches 'Westmonster' Site
- 25 Million More Voice Assistants Coming This Year; Amazon, Google Dominate
- Three-Year Economic Slowdown In The Cards
- When The Going Gets Tough...
- How Biddable IO Can Eliminate Trade-Offs Between Transparency And Guarantees
- Adland Welcomes Government Support For Creative Industries
- UK Universities Have To Resonate With Millennials As Brexit Bites
- New Chromebooks Will Support Android Apps, Next Year
- Procurement Is A Protection Racket, Isn't It?
- MAD London - Monday, Jan. 23, 2017
- 'The Guardian' Launches Email Newsletter, 'The Week In Patriarchy'
- Twitter Apologises For Turning Obama Fans Into Trump Followers
- White House Is The Trump Card For UK In Brexit Talks -- We'll Just Swap BMWs For Fords
- How To Instantly Repair The Media Economy
- Twitter Streaming Of Inauguration Down From Comparable Events, Russian Viewing Doubled
- Tottenham Goes Global Through NFL Deal
- American Carnage, Part 1: Trump And Pompomony
- Amazon Makes Dash Buttons Virtual
- One In Four UK Payments Are Now Contactless
- Samsung: We Take Responsibility But It's The Batteries' Fault
- Google Awards $50,000 To British Start-Up Tackling Fake News
- May To Meet Trump -- Free Trade Deal In The Offing?
- Self-Driving Cars: 23% Would Ride In One, 83% Concerned About Tech Glitches
- YouTube To Allow Google Data To Target Better
- CX Is Not Just A Box To Check Off, Says Gartner's Ray
- L'Oreal Reveals The Five Start-Ups Its Accelerator Is Backing
- Ahead Of The Cross-Channel Curve
- National Trust Launches Creative Review
- Ad Networks Can Personally Identify Web Users
- MAD London - Friday, Jan. 20, 2017
- Clients, Agencies Split On Trump Presidency: Guess Who's More Upbeat?
- Julian Assange Now Says He Will Hand Himself To US Authorities
- The Magic Of Donald Trump
- Dentsu Appoints Long-Time Insider As Its New CEO
- Donald Trump And Theresa May Will Both Be Failures, George Soros Predicts
- Questions I Am Saving For Alexa
- Mobile 'Click Injection' Fraud Projected To Rise This Year
- Brexit Making Marketers Reluctant To Hire New Staff
- Mobile Fake Clicks (Click Injection) Forecast To Take Spotlight In 2017
- Salary Survey Shows Marketing's Contribution Still Not Appreciated
- Ad-Tech Vets Weigh In On Rubicon's Potential Options, Scenarios
- Channel 4 To Dedicate A Week Of Programmes To Fake News
- Advertisers Must Change With Times Or Fall Behind
- Tesco And Morrisons' Do Well For 'Buzz' In YouGov's Latest BrandIndex
- How Fake News Is Made (Up)
- The Coming Of Insights Automation
- More Smart Sensors Coming In Consumer Electronics, Cars
- Black Friday Isn't The Appetiser -- It's The Cannibal That Eats Christmas
- MAD London - Thursday, Jan. 19, 2017
- Facebook Hit With New Lawsuit Over Inflated Video Ad Metrics
- Only Two In Three Brands Remain Active On Snapchat
- Programmatic Is The Arch Villain In Digital Display's 50:50 Viewability Gamble
- Consent Means Consent And Brexit Means Brexit -- A Big EU Day, But Little Changed
- Rubicon Project Exits Chango Business, Offloads Clients To IgnitionOne
- Marcom Mergers Up, Dentsu And WPP Are Lead Acquirers
- Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'
- Mobile 'Click Injection' Fraud Projected To Rise This Year
- Original Content Gamble Pays Off For Netflix As It Names BBC A Major Threat
- Netflix Has Boffo Q4 2016; Content, Global Rollout Pay Off
- Maurice Levy Says Publicis Groupe Is Close To Naming Successor
- For Netflix, There's Just A World Of Opportunity
- 6 Digital Media Buying Trends For 2017
- Campaign Research Shows 'Sales Fatigue' Hits Shoppers As January Offers Pile Up
- DMA Concerned By Third-Party Data Rules In New ePrivacy Regulation
- Julian Assange To Renege On Promise To Accept US Extradition For Chelsea Manning Clemency
- Weak Pound Helps Burberry Bounce Back
- Bulmers Creative Reviews Ends With O&M Appointment
- DMA Lays Out Its Priorities For The Government To Achieve In A Hard Brexit
- MAD London - Wednesday, Jan. 18, 2017
- Dentsu Issues Over-Billing Report, Finds Nearly 1,000 Flaws
- Brexit Blamed For Apple Store 25% Price Hike
- Why Apple Is Raising App Prices In UK
- Ad Industry Holds Its Breath As May Confirms Hard Brexit
- This Ad Agency Executive Has The Answer To Gender Equality In Advertising
- Google Assistant Code Suggests Payment Service Is Coming
- IPA Records Uplift In Ad Budgets For 2016, Predicts 2017 Fall
- Online "Marketplaces" Engage Retailers With Customers
- Baidu Appoints Former Microsoft EVP Qi Lu To Group President
- Martech Is Winning Over Investors, While Ad Tech Is On The Wane
- Yahoo And The Transitory World
- UKTV And Channel 4 Sign Billion-Pound Ad Sales Deal
- Tips To Optimize Amazon, Google For Voice Advertising, Marketing
- Thinking About The Other Side Of Search
- EE Fined For Over-Billing Customers
- Deliveroo To Hire 300 Tech Engineers In London
- New BBC Chair Calls For Review Of 'Crown Jewel' Sports Rights
- EasyJet Restructures Marketing Team To Focus On The Customer
- Hard Brexit Poker Face Engaged As Adland Prays For Free Trade Deal
