• VW Squishing The Bug Once Again
    The car that launched one of the most memorable ad campaigns of the 20th century will be discontinued next July as VW shifts focus to electric vehicles.
  • Calling Teen Use Of E-Cigs An Epidemic, FDA Announces Crackdown
    FDA commissioner Scott Gottlieb floated several possible actions to curtail e-cig use by underage youth, including a possible ban of flavored e-cigs.
  • NASA Thinking About Putting Logos On The Sides Of Its Rockets
    Beyond NASA selling naming rights to rockets, "astronauts could appear in commercials... as if they were celebrity athletes," says one report.
  • Uber Fixes Flat Tire, Names Rebecca Messina Marketing Chief
    She arrives as Uber is reshaping its overall agenda, a year after multiple scandals rocked the ride-sharing company.
  • Mondelez's New CEO Unveils Plan To Make Snacking Right
    The plan calls for driving sales through boosting investment in e-commerce, refreshing existing brands with sustainable ingredients, and focusing on international markets with high growth potential.
  • Brenner To Head Mattel Films, Giving Barbie A Hollywood Presence
    Appointment is key part of strategy to move company away from making toys toward "managing and monetizing its brands," says one report.
  • Walmart Testing A New Route To Deliver Groceries To Homes
    "Initiative is Walmart's latest attempt to tackle one of the biggest challenges in retail: the so-called 'last mile' of delivering goods to online customers," says one report.
  • By Thinking Long-Term, Amazon Quickly Crosses $1 Trillion Threshold
    The company has its its vines and tentacles in every aspect of retail, as well as in cloud computing, content creation and -- who knows what's coming?
  • Nike Signs Colin Kaepernick To New Deal, Launches Campaign With Tweet
    As you might expect from the controversy previously generated by Kaepernick, the ad is generating a backlash.
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