by Todd Wasserman on Apr 15, 6:00 AM
Cadbury has been doing Easter-themed advertising since at least 1994. This year, Cadbury named Annie Rose, an English Doodle from Cincinnati, as its Easter bunny.
by Todd Wasserman on Apr 14, 6:00 AM
In Twilio report, 42% of respondents predict the demise of the cookie will lead to lower ROI on their marketing spend.
by Todd Wasserman on Apr 13, 6:00 AM
Adding an ad-supported tier would expand Netflix's subscriber base and allow Netflix to raise prices.
by Todd Wasserman on Apr 12, 7:00 AM
TikTok "has moved well beyond its roots as a lip-syncing and dancing app; it...fosters deep connections with creators that keep users engaged," says analyst.
by Todd Wasserman on Apr 11, 6:00 AM
Companies that have run pro-gay messages include Betty Crocker, Amazon, Campbell Soup -- and the NFL, which declared that "Football is Gay."
by Todd Wasserman on Apr 8, 6:00 AM
Product Explorer ads will give advertisers the chance to showcase their products in 3D on Twitter.
by Todd Wasserman on Apr 7, 6:00 AM
Trey Kennedy isn't well-known to most Americans, but my kids are constantly using YouTube's TV app to see what he's up to.
by Todd Wasserman on Apr 6, 6:00 AM
For example, after 9/11, General Motors ran an ad that asked viewers to "Keep America Rolling,"
by Todd Wasserman on Apr 5, 6:00 AM
Though the restaurant industry is the biggest beneficiary of QR codes' growth, Flowcode CRO Jim Norton sees TV as the fastest-growing medium for QR codes right now. In addition to Coinbase's 60-second Super Bowl ad, the NCAA's March Madness included QR codes.
by Todd Wasserman on Apr 4, 6:00 AM
We asked Joan Driggs, vice president of content and thought leadership for market research company IRI, about the pandemic, its affects and aftereffects.