by Sarah Mahoney on Mar 17, 3:46 PM
Middle-income consumers are putting nesting on hold, causing a sales decline at West Elm.
by Sarah Mahoney on Mar 16, 3:21 PM
Saatchi & Saatchi plunges into the domestic lives of young parents, explaining how they're ditching Instagram perfection for reality, self-care and mental health.
by Steve Ellwanger on Mar 15, 9:19 PM
The value of Boxed's stock has fallen more than 95% since it went public in December of 2021.
by Sarah Mahoney on Mar 14, 9:26 PM
Circular sales are in fashion. Trove's new index ranks companies on brand engagement and customer experience.
by Steve Ellwanger on Mar 13, 3:26 PM
Goldfish Crackers' annual sales approach $1 billion, helped by LTOs like giveaway of a dish with 301-cracker capacity, in the shape of NBA player Boban Marjanovin's hands.
by Sarah Mahoney on Mar 10, 4:03 PM
In a year of bland and small "celebrations," marketers continue to fail the women who make their ads and buy their products.
by Sarah Mahoney on Mar 9, 4:04 PM
The sporting goods giant, which just notched record sales, is rolling out a new campaign celebrating how teams build character, confidence and futures.
by Steve Ellwanger on Mar 8, 3:33 PM
Company's planned acquisition of Break Free app could help TAAT "play a strategic role in the marketplace positioning" of its tobacco-free hemp cigarettes.
by Steve Ellwanger on Mar 7, 5:30 PM
The FDA's proposed criteria would disqualify the "overwhelming majority of the ready-to-eat cereals on the market from using the term 'healthy,'" companies say.
by Sarah Mahoney on Mar 6, 5:10 PM
The mall retailer, still No. 1 in the intimates biz, is fortifying its reinvention and defending its share with diverse marketing approaches and a shakeup in apparel.