MediaDailyNews Editions for March 2016
MediaDailyNews - Thursday, March 17, 2016
Free Money Is Earning Elections
U.S. Media Market Expands To Highest February Yet, Long-Tail Brands Outpace Top 10 Categories
Anyone Want To Talk About 'Better Call Saul'?
eMarketer Reduces Twitter Ad Outlook, Cites Flat User Expansion
Apple Begins Relying On Google Cloud, Analyst Confirms Relationship
How The FTC (And Advertisers) Can Avoid Stifling Native Ad Innovation
Rough February C3 Ratings For Overall TV
Shopper Marketing: P&G, Unilever And Walmart Win Big At Effies
Lord & Taylor's Native Woes May Just Be Tip O' The Iceberg
Nielsen Finds Little Demand For Ads In Video-On-Demand, Apathy Growing
Google To Give More Algorithm Weight To Mobile-Friendly Sites
Almighty Spins Off Media Experience Practice, Focuses On Brand-Owned Ad Tech Solutions
Will Google 360 Help Brands Better Understand Omnichannel?
Michelle Obama: 'I Will Not Run For President,' But Will 'Keep Pushing'
State Farm Creates Branded Integration For ABC's 'black-ish'
WPP's Sorrell LEAPS To Another Big Windfall Bonus
M&C Saatchi Acquires U.S. UX Specialist MCD Partners
MediaDailyNews - Wednesday, March 16, 2016
Lord & Taylor Settles FTC Complaint Over Native Advertising, Instagram Campaign
Health Tech Or Wealth Tech?
Why Customers Ignore Online Marketing And How To Fix It
JWT Hires Top NY Lawyer To Head Investigation Into CEO Conduct
Apple To Launch New Ad Formats In News App
Time Inc., Nielsen Catalina Put Print In Cross-Platform Measurement Mix
How 'Mr. Robot' Learned Its Lines
March Madness = Billion-Dollar Ad Haul, Loss In Business Productivity
Nat Geo Leaps Into Upfront Season With Programming On A Global Scale
Google Adds Encryption Requests To Transparency Report, Holds Itself Accountable
Fox TV Releases New Products For Ad Buys
Meredith, Unconventional Studios To Produce Video Content For Millennials
Pitney Bowes Uses IoT Data To Improve Operations, Physical Mail Delivery
Future Vehicle Buyers: Gen Z Differs From Millennials
Snapchat Discover Adds NowThis As Pub Partner
Supersonic By ironSource Platform Supports Interstitial Ads
The Future Of The Workplace
MediaDailyNews - Tuesday, March 15, 2016
Broadcast CPMs Rebound In February, Rise To Highest Level Since 2013
'Conscious Consumerism,' More Marketing Jargon Or A Genuine Movement?
In Their First Rodeo, Five Promising Startups At SXSW
Why Biz Stone Believes The Future Of Search Is, Well, You
Cross-Platform Advertising: It's The Message, Not The Medium
NYTCO Buys Digital Marketing Agency HelloSociety
Comic-Con, Lionsgate To Debut VOD Channel
Shutterfly Wants 'Faceprint' Privacy Battle Sent To Arbitration
USDS Hacks Bureaucracy, Creates UX From White House Basement (No Garage Was Available)
BlockBust Aims To Help Publishers Thwart Blockers
U.S. Marketers Think Location Data Is Important, But Don't Trust It
Sony Lowers Vue OTT Prices
Publishers Turn To Email To Engage With Readers
Leo Burnett Finds Susan Credle Successor In House
Future Lions Calls On Entrants To 'Start Something'
Lunny Tapped As Publisher For 'T Magazine,' Plans To Up Luxe Ad Opportunities
App Annie Buys AppScotch To Enhance Data, App Biz
MediaDailyNews - Monday, March 14, 2016
Revenue? Who Needs Revenue?
Wikipedia's Wales: We're Becoming A News Publisher
Traditional Media Spend Slows, Digital Maintains Strong Growth
Is The Future Of Content Going To Be Ruled By Machines?
AT&T Tackles The NCAA Tourney
The Algorithmic Influence On Brands
WPP Has Probed JWT CEO's Alleged Misconduct For Weeks; JWT Launches Its Own Inquiry
420 Reasons You Should Read About The CNBC Of Cannabis
U.S. Advertising Expected To Rise More Than 7% In 2016
Expert Reveals Dark Side Of 'Dark Social,' Says Messaging Apps Enable Terrorist 'Command And Control'
Gender Bias Still Exists In Silicon Valley And Beyond
SXSW 2026: Robots Replace Uber Drivers, Provide Eldercare
Newspaper, Magazine Revenues Fell In 2015
CNN GOP Debate Ratings Drop 30%
Obama To SXSW: Don't Fetishize Phones Above Values
SXSW Attendees Flip For AMC's 'Preacher'
Robots Catch Eyes At SXSW
How Lufthansa Created Real Branding With Virtual Reality
Wearable Data Gives Marketers That Real-Time Connection With Consumers
Clear Channel Strikes OOH Deal With DC Area Airports
Does Selling Content As Advertising Change The Economic Model?
Agencies, Brands Debate Ad-Blocking Options At SXSW
Yahoo Teams With NHL To Stream Free 'Game A Day'
MediaDailyNews - Friday, March 11, 2016
FCC Chief Wants Broadband Providers To Obtain Consent For Ad Targeting
JWT Global CEO Gustavo Martinez Sued For Sexual Harassment
Vanity Fair Deputy Editor Hutton Exits Magazine After 17 Years
Carne Or Carney? Donald Trump And The Masses
Big Programmatic TV Deals A Few Years Away
ARF Re!Think 2016 Will Explore How Advertising Works Today
Turner Sports, Snapchat Team To Let Fans Use Brand Logos
'Most Marketed Olympic Games Ever': Kill Me Now
Less Than A Third Of Mobile Apps Use Deep-Linking To Make Content Search Easier
Apple, Disney, Amazon Are Top 'Intimate' Brands For Women
Music Streaming Proving Popular For Phone Users
Immersv Launches First Mobile VR Ad Platform
Time Inc. StyleHaul Partner To Create Ad Campaigns For Millennials
MediaDailyNews - Thursday, March 10, 2016
MSNBC Makeover And The White House Race
Publicis Media Reorganizes Into 4 Global Agency Operations
Ad Industry Launches Campaign Promoting AdChoices Icon
Broadband Providers Can Learn Customers' Secrets, Despite Encryption
Connected TV: Why Aren't Advertisers Flocking?
Dentsu Aegis Network Acquires Analytics Firm Cardinal Path And Agency Group Adexpres
The Dumb Part Of Google's Search Algorithm Just Got Smarter
3 Billion Email Users Expected By 2020
Digital Streaming: Chromecast Gains; Apple TV Leads Overall
Facebook Adds Video To Lead-Generation Mobile Ads
Wendy's Awards Digital Shop VML With Full-Service Creative AOR Duties
Placed Signs Up 40 New Business Partners, Adds Programmatic
Google's AlphaGo Defeats Champion Player, Showing Power Of AI, Machine Learning
Cadreon And Rubicon Project Partner On Direct Buying
McKinney's Joni Madison Leaves After More Than A Decade As COO
Hallmark Cards Intends To Take Crown Media Private
Google's Fourth-Position Ad Conversions Highest Since Redesign
MediaDailyNews - Wednesday, March 9, 2016
SVOD Reaches Critical Mass, Penetrates Half Of U.S. Homes
Why Podcasts Can't Swim With The Big Fish
At Upfront, Game Show Network Outlines Winning Strategy: Produce More Originals
Disruption 101
Mode Media Survey Reveals How Branded Content Impacts Consumer Purchase Intent
Havas Group Appoints Its First Chief Integration Officer
Digital Media Ad Spend To Surpass TV In 2017
Amsterdam Judge Orders Google To Reveal IP Addresses Of Fake Reviewers
Google Wants Supreme Court To Nix Class-Action Over 'Parked Domains'
Consumers Wary Of Smart Home Complexity
Digital Marketing Strategies Changing Pharma Sales Models
Pinterest Ads Manager Focuses On Monetizing Small Businesses
Tribune Publishing, Wrapports Share Content
JWT's Stefano Zunino Elevated To CEO Americas
Zinio Announces Partnership With German Magazine Distribution Provider DPV
Pandora Launches AMPcast To Connect Artists To Fans
CNET Launches 'Technically Literate' Short Fiction Series
MediaDailyNews - Tuesday, March 8, 2016
Sagging Broadcast Demand Drags National TV Ad Costs Down In January, Cable Continues To Build
The One-Two-Three Sucker Punch That Is Killing Digital Media
A Scalable Method Of Identifying Ads: Interview with Ad-ID's Harold Geller
Facebook Nixes Demand-Side Platform For Atlas
comScore Stock Sinks 35%, 'Accounting Matters' Blamed
40% Of Americans Would Buy Digital Newspaper Subs (Maybe)
Analyst Firm Uses Google Trends To Gauge Interest Levels In Amazon
Former iCrossing Chief Scales Returns To Digital, Joins Investis As CEO
Ford Only Automaker On Ethical Companies List
Connected TV Device Adoption Remains Strong
Study: TV Package-Goods Brands Lose Sales With Less TV Ads
Google Opens Project Fi Mobile Network
Finnegan Named President, Atlantic Media, Plans To Expand Brands Globally
Clear Channel Outdoor Taps Rifkin As SVP Programmatic
Google Takedown Requests Skyrocketing
Is That A Gun In Your Pocket Or Do You Just Want A Pay Raise?
Email Titan Ray Tomlinson Dies
MediaDailyNews - Monday, March 7, 2016
The Art Of The DEAL: IAB Proposes Explicit Value Exchange To Thwart Blocking
TubeMogul Takes Direct Aim At Google In 'Manifesto For Independence'
Agency Finds Most Consumers Virtually Uninterested In VR
Fox News Sees Double-Digit Percentage Viewing Gains For Latest GOP Debate
Top 10 Bedrock Principles Built On Marketing Sand
Google Enables Search Exclusive Content In Query Results
WPP Reports 5.3% 2015 Organic Revenue Growth
Viacom Upfront Combines TV Land, CMT, Nick At Nite Into One Big 'Family'
Horizon Hires Carat's Sarah Baehr For Digital Investment
Traditional TV Audience Ages, Big Chunk Of Viewers 65+
Amazon Shows How Search Becomes A Utility For IoT Devices
Tribune Publishing Will Still Make Bid To Buy Freedom Communications' Papers
Beachfront Media Makes Programmatic Buying Easier
Medium Tips Hand On Monetization
NBCU's Move Into Programmatic Positive Sign -- But More Work Still Necessary
MediaDailyNews - Friday, March 4, 2016
Leaning In On The Load: A Great Leap For The Gender Cycle
ANA Study Finds Marketers Taking Programmatic In-House: Cites Transparency, Fraud
If This Sells Products, God Help Us All
Study Finds Only 40% Of Digital Buys Going To Working Media
Will Trump Voters Be Trumped By GOP Establishment?
AT&T AdWorks Launches Video Programmatic Platform
At Season's First Upfront, Nickelodeon Stresses Star Athletes, Toy Tie-Ins
Nielsen Completes Acquisition Of Pointlogic
Ad Agencies Weigh In On Yahoo's Uncertain Future
Netflix Growth Equals Midsize Cable Network
Nearly 200% Increase In Mobile App Installs Driven By Increased Ad Spend
Hearst, Verizon Team To Produce Millennial Mobile Content
Facebook Adds Spotify To The Mix
Research Shows Google CTRs Rising After Redesign - What About Conversions?
Email Marketers Shouldn't Ignore Mobile Any Longer
Tremor Video Reports Revenue of $174M For 2015
Is WhatsApp The New 'Email Killer'?
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