MediaPost Weekend Editions for May 2021
- MediaPost Weekend - Saturday, May 29, 2021
- The Downside Of The Upside
- One Upside Of Pandemic: Fewer School Shootings
- Omnicom Activates Its Post-Pandemic Return To Office Plan
- Royal Philips Taps Omnicom For Global Integrated Agency Assignment
- Knee-jerk Reactions Are Rarely Good -- Especially In Business
- 'Friends' Reunion Belongs On Free TV, Not Behind A Paywall
- ANA Urges New York To Put Brakes On Opt-In Privacy Bill
- Do The Upfronts Still Matter?
- The Profitability Of Trust
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
- Amazon Inks Proposed $8.45 Billion Deal For MGM, Bolsters Amazon Studios
- Amazon's Ad Revenue Now 2.4X Twitter, Snap, Roku, Pinterest Combined
- Amazon Hit With Antitrust Lawsuit By Washington, D.C. Attorney General
- John Oliver's Sponsored Content Stunt Should Resonate With Publishers
- Why Public Safety Should Be The Next Big KPI For Media
- Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health Campaign
- Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
- Good Idea, Terrible Title For New Fox Baking Show
- Facebook Explains Ad Review Process
- At Last, An Animated Comedy About Talking, Neurotic House Pets
- Horizon Media Taps Kuehn For Business Solutions Role
- Frank Resigns As Geopath President, 'Coup By Anna' Cited
- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
- ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix
- Surprise: Kilar Declares Plans To Stay On At WarnerMedia Through 2021
- We've Lost Bob Bloom, Industry Transformer
- MediaPost Weekend - Saturday, May 22, 2021
- Pondering The Meaning Of This Week's Upfronts
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
- Upfront: Fox Touts Tubi, NBC Announces New Shows
- What A Load Of Krap: Fox Enters NFT Market, Pitches 'Blockchain Creative Ads'
- NBCU's Upfront Was About Itself, While Fox's Focused On Ad Buyers
- ViacomCBS Upfront: More Ad Dollars Shift To Streaming
- Univision Upfront: Pushing More English-language Marketers To Advertise
- Discovery Upfront: Promotes More Content, Broader Audience Reach
- Coalition Calls On Advertisers To Boycott Fox News Upfront
- Cancel 'Red, White & Blog,' Please!
- In A Down Year, OMD Remained Biggest U.S. Media Shop
- U.S. Ad Recovery Continues To Soar, Surges 52% In April
- Only One Upfront Had TV's Man Of The Hour: David Zaslav
- ViacomCBS Retains National TV Ad Dominance Despite Discovery/WarnerMedia Merger
- WarnerMedia's Kilar: Flying High On Sunday, Eyeing Exits On Monday
- Will Ad-Supported Video Gameplay Help Replace Linear TV's Lost Prime-Time Rating Points?
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
- Apple Touts App Privacy In New Ad Campaign
- Bullseye Bonanza As Target Shatters Forecasts
- Amazon Advertising And GroupM Work On Audio Ads
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
- Media: The Midpoint Of The Stories That Connect Us
- GroupM: In A 'Transformed World,' Ecommerce Approaches 20% Of All Retail Sales
- MediaPost Weekend - Saturday, May 15, 2021
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
- Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
- Ford, Amazon Expand Relationship
- Automaker TV Spending Increases 148% Year-Over-Year
- Inspiring Life Story Of Billy Graham On 'American Experience'
- Creating The New Normal For Work As NYC Comes Alive
- Publicis' Epsilon First To Receive MRC Stamp For Measuring Outcomes
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
- MRC: Nielsen 'Understated' COVID TV Usage
- Pandemic Paradox: Nielsen Saved $100M From COVID-19 Workforce Reductions
- Discovery CEO Lashes Out At Nielsen: 'How Do We Get That Money Back?'
- IAB: Podcast Advertising To Surpass $1B This Year
- Hollywood Is Shocked, Shocked! About The Golden Globes
- How Apple iOS 14.5 Update Changed Facebook Ad Spend
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16
- The Academics Of Bulls**t
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
- Microsoft Search Volume Identifies Post-Pandemic Trends
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
- What Would It Take To Replace TV's Ad-Supported Model: $150+ Monthly Per U.S. Household
- New York Lawmaker Introduces Broad Privacy Bill
- Q&A: Behind Uniqlo's New 'Made For All' Campaign
- Dentsu Reports Sequential Improvement Throughout Q1
- Havas Posts 'Better Than Anticipated' Q1 Results
- Disney, ESPN Renew MLB Rights
- MediaPost Weekend - Saturday, May 8, 2021
- Brands Show Their Love For Moms In New Campaigns
- Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
- The Mother Of All Performance Metrics
- Publicis Health Sued By Massachusetts For Alleged Role In Opioid Crisis
- U.S. Tech Companies Dominate The World. So Now What?
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing Now
- The Rise Of Social Audio
- Clorox Inks Multiyear Deals With NHL, NBA
- Republican Senator Suggests Treating Facebook Like 'Common Carrier'
- Facebook Oversight Disorder By Proxy
- Oversight Board Punts Final Trump Ban Decision Back To Facebook, Upholds Initial Access Block
- Americans Grow More Divided On Permanently Banning Trump Social Media Access
- Did Fake News On Social Media Exacerbate The Health Crisis?
- Mobile Advertisers: Context Is King, Again
- IAB: Average CTV Advertiser Spending Surged 22% In 2020
- YouTube Announces New Shows, CTV Ad Opportunities At IAB NewFronts
- Facebook Tells Users Data Is Needed To Keep Service Free
- Verizon Media Sold, Company Renamed Yahoo
- From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image Problem
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
- Fortnight Collective Leads Brewery Coalition To Help CO Shooting Victims
- MediaPost Weekend - Saturday, May 1, 2021
- ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It
- Lack Of U.S. Broadband Access Threatens More Than Our Industry
- Florida Senate Passes Privacy Bill
- Warning: Digital Advertising Rant (Because It Makes Me Feel Better)
- Puppet Regimes: Fox Parody Pounds Trump, Biden
- Should We Eliminate The CIO Role In Agencies?
- Biden Ratings Lowest In Modern Presidential History
- Interpublic Turns The Corner In Q1
- Enhanced BAV Becomes WPP's Primary Brand Research Platform
- Mediahub Wins Crown Media Networks Account
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
- If You've Read One Oscar Review, You've Read 'Em All
- WPP Merges GroupM, WT Data Units To Form New Data Consultancy
- Oscars So Dull: Millions Say No To Movie Biz Boredom
- ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%
- Publicis Groupe Drives Away With $2 Billion Stellantis Auto Business
- Washington Privacy Bill Fails -- For Third Straight Year
- Are You Ready For Some Inflation?
- Internet Association Warns Against 'Disastrous Effects' Of Proposed Florida Privacy Law
- WPP And Sorrell Squabble Over Millions In Denied Bonus Awards
