MAD Agency Daily Editions for April 2016
MAD Agency Daily - Friday, April 29, 2016
Hey Agencies, Millennials Don't Give A Crap About Your Celebrity Endorsement Campaigns
Veteran Search Consultant Dick Roth Sells His Firm To Former Agency Execs
Screenvision Media Grabs Sir John Hegarty As Creative Chair In Residence
Omnicom's DAS Forms New Unit To Serve Nonprofits
WPP Posts Q1 Organic Revenue Growth Of 5.1%
Google Image, Text Ads See More Click-Throughs, Higher Costs
Palm Beach Elite Invite You To Their Wealthy Enclave In Arty New Campaign
The Brand Service Framework
NEW! MC Hammer Hates Nails, Named Brand Ambassador For Command Brand
REVOLVING DOOR: Sami Thessman Named Chief Creative Officer Of Wunderman New York
BIZ DEV: Fox Home Entertainment Names Cohn & Wolfe As Lead Corporate Agency
MAD Agency Daily - Thursday, April 28, 2016
Grey Canada Offers Americans A Way Out With 'The Trump Clause'
DDB Vet Andrea Arnau Takes On Top 'Hacking' Role At Rokk3r Labs
Clorox Details Assignments For Its Two New Lead Creative Agencies
TuneIn Rolls Out Brand Campaign From New AOR McKinney
Saatchi NY Seeks Voice Surrogates
Finance Company Kabbage Kicks Off First TV Campaign
Ad-Blocking Forces Marketers To Understand What's Really Valuable
GroupM Report Suggests It Might Be Time To Ditch The Zero In 30-Second Ads
NEW! MC Hammer Does A 'Juicy Raindance' For Starburst
REVOLVING DOOR: Deutsch Hires Two CCOs
BIZ DEV: Solve Wins The V Foundation for Cancer Research
MAD Agency Daily - Wednesday, April 27, 2016
Here's Why IPG Is Not In the McDonald's Agency Review
Omnicom's PHD Wins Delta Airlines Media Assignment
'Technoshock': Most Americans Believe Privacy Is A Lost Cause
Updated: DDB, Longtime Client Clorox Part Ways As FCB And Mcgarrybowen Join The Client's Roster
Persol Gets Animated On Instagram For New Eyewear Campaign
MyClean Mocks Core Client Base With New OOH Campaign
In Search -- Even in Mobile -- Organic Still Matters
NEW! Bayer Crop Science Encourages Folks To 'Feed A Bee'
REVOLVING DOOR: Michael Epstein Promoted To President Of Carat USA
BIZ DEV: Harmelin Media Awarded El Pollo Loco's Media Account
MAD Agency Daily - Tuesday, April 26, 2016
Team Detroit Installs Electric Vehicle Charging Stations At Its Dearborn Office
Dentsu Aegis Network Starts New Youth And Diversity-Focused Digital Agency
A Word About The Importance Of Words
McDonald's $800 Million-Plus U.S. Ad Account Up For Grabs
Smooverly: Investor Deck
Fallon Taps Neo@Ogilvy's Mellano As Media Chief
GroupM Questions Digital's 'Integrity,' Estimates Ad-Blocking Averaging 22%
Toth + Co Wins Maurices Department Store AOR
Marc USA Launches Chow Warhol Campaign
NEW! Amazon Fire TV Prevents Viewers From Landing In A Showhole
REVOLVING DOOR: Sarah Power Joins Assembly As Chief Strategy And Research Officer
BIZ DEV: 360i Awarded Digital Media Duties For SoFi
MAD Agency Daily - Monday, April 25, 2016
Un-Named, Un-Staffed, Newly-Launched Holding Company Aims to Take on WPP, Omnicom and Publicis
Ousted Nadal Second Highest-Paid Executive At MDC Partners Last Year
Marketers Don't Understand the Growing Hip Hop Audience So Russell Simmons Is Here to Help
IPG Posts Strong 6.7% Q1 Organic Growth
Havas Reports 3.4% Growth In Q1
Dove, Havas Want Women To Love Their Hair
IOC, VML Promote Upcoming Rio Games With 'Together We Can Change the World'
Power Up Too
5 Standout Startups From Tech Day
NEW! McDonald's France Adds New York Street Food To Menu
REVOLVING DOOR: Olivia Browne Joins Martin London As Managing Director
BIZ DEV: Giant Noise Awarded The Texas Book Festival
MAD Agency Daily - Friday, April 22, 2016
FCB Chicago Wins Top Honors at ANA REGGIE Awards
WPP, IPG, Vizio, Others Sued For Brokering In Personally Identifiable Data
Will The 'Open' Set-Top Box Break The TV Ad Bundle?
Ghostery Wants To Bring Ad-Blocking Technology To Broadband Providers
Google Is Smarter Than The EU -- It Ran The Numbers
IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth
Airbnb Continues Its Ad Push With New 'Live There' Campaign
Campfire's Jeremiah Rosen Joins Reason2Be as Partner, MD
JWT "Rape Joke" Video Filed With Court
NEW! KFC Raises The Flag On Quality Meals
REVOLVING DOOR: Chad Leitz Joins Eleven As Creative Director
BIZ DEV: Newell Rubbermaid Taps Cohn & Wolfe To Handle Global Consumer, Social Media, B2B Work
MAD Agency Daily - Thursday, April 21, 2016
Kudos to J. Walter Thompson For Winning Ad Council's Goblet For Good
Judge Rules On JWT 'Rape Joke' Video
Finally! Campbell Ewald Appoints the Agency's First-Ever Female Chief Creative Officer
No Pasties Required: Uncensored Man Boobs Used For Self-Check Campaign
IPG's Tierney Adds Two to Creative Leadership Team
New CEO and Top Creative For IPG's Campbell Ewald
Young & Rubicam Opens Memphis Office to Service Navy Recruiting Account
OKRP Lands Gildan Creative AOR
'Break-Free Advertising' Initiative Is Centerpiece Of Crackle's Upfront Push
You Get So Much When You Give
Rocket Fuel's Programmatic Platform Ties In Merkle Data
Personalization Vs. Personal Relationships
NEW! Pepsi Launches Digital Campaign To Support 1893
REVOLVING DOOR: Saatchi & Saatchi Los Angeles Hires Two Creative Directors
BIZ DEV: Kimball Communications Adds Two Clients
MAD Agency Daily - Wednesday, April 20, 2016
Ad Blockers Don't Just Block Ads, They Break The Internet
Publicis Posts 2.9% Organic Growth, Confirms Talks With Cheil
Omnicom Posts 3.8% Organic Growth
Iris Acquires Founded, Extends B2B Reach
Deep Focus Named Creative AOR For Fashion Line Misha Nonoo
GroupM's Modi and Medicx Team To Better Target Health Messages Via Addressable TV
Time To Admit Second Screening Is A Myth?
Crowd Wisdom -- Revisited
NEW! Nike Golf To Rory McIlroy: 'Enjoy The Chase'
REVOLVING DOOR: Matt Burgess Named Creative Director For WongDoody Los Angeles
BIZ DEV: The Sawtooth Group Wins Three Accounts
MAD Agency Daily - Tuesday, April 19, 2016
Mother New York Recruits Interns By Sharing Its Scent With 'Smelling Stations' At Ad Schools
Aviva Selects Zenith For $145 Million Media Assignment After A Review
Joe Maceda To Lead NA Invention Studio At Mindshare
Up or Down? Let The Toilet Seat Decide
SoFi Names 360i Digital Media AOR
Bausch + Lomb's New 'Biotruths' Campaign
Trust Can Be Speedy - In More Than One Direction
Three Golden Rules To NOT Screw Up IoT And AI
NEW! The National Park Service Turns 100
REVOLVING DOOR: We Are Social Promotes One, Hires One
BIZ DEV: Digital Surgeons Wins Tikkaway Grill
MAD Agency Daily - Monday, April 18, 2016
Unilever (Sort Of) Apologizes For (Sort Of ) Stealing A Reddit Post For Its Axe 'Shower Thoughts' Ad
3 Initiative Execs Depart To Join Horizon-Innocean Venture
Omnicom Group CEO John Wren Takes Small 2015 Pay Cut
Zen And The Art Of Motorcycle Marketing
Pocky Shares Happiness With Its First OOH Effort In U.S.
IAB To Hold Summit On UX And Ad Blocking Issues
No Easy Street
IPG's Cadreon Bulks Up On Advanced TV, Not 'Programmatic' TV
NEW! Players Will Do 'Anything For Golf' In Golfsmith Ad
REVOLVING DOOR: 360i Hires Three
BIZ DEV: Blue Chip Marketing Wins Haribo of America
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