MAD Agency Daily Editions for July 2018
MAD Agency Daily - Tuesday, July 31, 2018
Samsung Expands Relationship With Leo Burnett
Barker Tells 'Different' Stories Of Recovery For Health System
QDOBA Selects Cogniscient For Media Duties
MDC Partners Pares Back Executive Suite
Old Navy Heads Back To School With Kristen Bell
What's The Value Of An Engaged Consumer Minute? Turns Out It's $1.81
An Owner's Survival Guide To Building An Ad Agency
Bad to Worse At MDC Partners
Martin Agency Hires Dean As Head Of Integrated Content
Mint Advertising Wins New Accounts
MAD Agency Daily - Monday, July 30, 2018
McCann NY Debuts 'First' MGM Springfield Spot
Is Mark Read The Next WPP CEO?
Hill Holliday Adds CFO, Diversity-Talent Management Execs
Nike Loses Copyright Battle Over W+K-Crafted Campaign
Nike Banned From Using LDNR In London Campaigns
It's AOP Season: An Agency Survival Guide
Is The Writing On The Wall For Zuckerberg - Like Sorrell?
California Agencies Add New Talent
Nintendo Launches Media Review
MAD Agency Daily - Friday, July 27, 2018
BBDO Adds Creatives For AT&T Account; NCC Hires Former Mindshare Data Guru
MDC, Crispin Move To Have Former CCO's Suit Against Them Dismissed
Dentsu In Deal To Buy Agency Whitespace
Former Admen Offer Their Take On 'Boomer' Life In New Comic Strip
Keith Weed Named Next Advertising Association President
Sorrell Comments On Departing Non-Exec Could Upset WPP Board
Fewer, More Relevant Ads
Lifestyles Dares You To Be Closer In New Campaign
Fiverr Appoints Mekanism Creative AOR
MAD Agency Daily - Thursday, July 26, 2018
Viewers Redefined: Meet 'The Fragmented'
MARC USA, Grey West Creative Moves
Engine Group Rebrands North American Network, Launches Data Platform
KBS Relaunches TruMoo Chocolate Milk
Retailers Lag In Meeting Shoppers' Digital Expectations, Study Finds
Latest Glenfiddich 'Experimental' Whisky Campaign Aims To Surprise
The Benevolent Oligopoly In Ad Tech
How Do You Equate Eating Burgers At A Competitor With An ISIS Execution?
Agencies Think Brands Are Unaware Of Strains They Place On Agency Work Culture
Publicis Media Appoints First COO, Names New Zenith CEO
Nesquik's 70th Anniversary L.A. Pop-Up Activation
Condeco Appoints Gyro London As Global AOR
MAD Agency Daily - Wednesday, July 25, 2018
Wunderman Forms 'Data Products' Practice, Taps Murray To Lead It
IPG's Growth Spurt: A Q2 Gain Of 5.6%
Agencies Unite For 'Potential Energy'
Citing Growth, MMI Opens 2 New Offices
Can You Hear Me Now? Some Mobile Consumers Want Better CX
The Pros And Cons Of Slacktivism
More Change Coming To WPP Board
Lance Armstrong Returns To Corporate Favor
'Give A Sip' Campaign Targets Plastic Straw Usage In NYC
Midnight Oil Adds IT/Security Chief; McCann New York Elevates Three
Greyhound Appoints Rightpoint As Digital AOR
MAD Agency Daily - Tuesday, July 24, 2018
Saatchi Taps Wayner For Top New York Creative Role
Outdoor Grilling, The Environment and 'Notorious P.I.G.'
U.S. National Ads Rise 5% In Q2, Digital Adds 12%
GroupM Divests IEG, Which Is Acquired By Engine Shop
Does Design Matter? Walmart.com Reboot Proves It Does
Reclaiming Ambition
We Have A Floor For Viewability -- Do We Need A Ceiling Too?
Lions Festival Revenue Sank 9% This Year
Google Accused Of Fabricating Competition In Search
Fitness Leads The Drive For Influencer Marketing
Effie Worldwide Board Changes
72andSunny New York Wins Trojan Condom Account
MAD Agency Daily - Monday, July 23, 2018
Survey Finds Most Brands Will Spend More On Influencer Marketing
WPP In Talks to Sell Stake In China Holdings
Omnicom Agencies Strengthen Leadership Teams
MacDonalds Wins World Cup For Social Buzz
One In Eight Instagram Influencers Are Buying Followers
Everything Is Awesome -- And It Still Sucks
New #MortonMoments Campaign From O+B | P
OKRP Expands Creative Department; Creative Vet Joins Airtype
BIOS Lighting Taps Jacob Tyler As AOR
MAD Agency Daily - Friday, July 20, 2018
Publicis Groupe Stock Falls 8% Following Weak Q2 Earnings Report
Reprise Adds U.S. GM Role, Hires Industry Vet Marquardt To Fill It
Droga5 Beefs Up Its C-Suite
Why Corporate Naming Matters
Be Wary Of Ad-Tech Stories That Are Too Good To Be True
Another Agency Bails On Papa John's After Explosive Report From Forbes
Streaming Services Have More Subscribers Than Traditional Pay TV
Moen Shifts Messaging To Broader Water Concerns
TBWA\Media Arts Lab Appoints Cheevers To Run LA Office
Proximity, BBDO Win Bayer's Animal Healthcare Business
MAD Agency Daily - Thursday, July 19, 2018
Papa John's Agency Woes Continue As Fallon Resigns Account
Report: Brands Need To Rethink Attitudes About Consumers And Aging
Amazon, Target Win Big On Prime Day
Editor's Note: Our New Look
Marketers Should Never Favor Data Over Empathy
Demystifying DMPs, CDPs
Former KSL Media CMO Gets New Gig As Agency's Bankruptcy Case Inches Forward
One In Two Think Nike Was Official World Cup Sponsor
IPA Bellwether Shows Stronger Growth In UK Ad Spending
Terra Chips Overhauls Branding
DialogTech Hires Agency Vet For Marketing Role
72andSunny Retains Activision Account
MAD Agency Daily - Wednesday, July 18, 2018
Laundry Service Finally Denies That It's An Extortionist
Publicis Media Wins $125 Million Lenovo Global Account
Omnicom Stock Falls 7% As Q2 Results Disappoint Wall Street
Havas Media Taps Katerina Sudit As New York President
New IAB Program Lets Members Test Blockchain Technology, Services
Perficient Acquires Stone Temple Consulting To Build Out Search, Content Services
Troika Acquires Mission Media
Editor's Note: Our New Look
Avrio's Slow-Mag Campaign
Why The Industry Needs To Embrace Transparency, Not Fear It
EP+Co Adds Creative Directors Following Account Wins
Time Is Key To Switching Adland's Focus From Hygiene To Effectiveness
BAM Awarded Keystone Canna Remedies Account
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