When it comes to the mobile Web, The Men Are from Mars, Women Are from Venus trope appears to be alive and well. Data released by
Nielsen this week showed a sharp contrast between the sites that skew most heavily toward women or men. Overall, mobile Web use increased 34% to 57 million in the last year ending July. While men still make a larger portion of the mobile audience than women (53% to 47%), the number of female visitors year-over-year grew faster-43% to 26% for men.