by Mark Walsh on Oct 1, 5:15 PM
What do you think of when you hear a reference to "mobile?" I think of a mobile phone -- either a regular phone or a smartphone. That's probably what most people think of, a mobile phone. But getting to the point where people -- especially those deciding how big brands spend their ad dollars -- conceive of "mobile" as a term encompassing more than just handsets, is what it may take to really see advertising and e-commerce in the sector grow.