Ninety percent of Americans surveyed said they would not wear Google Glass. That still leaves 10% performing searches while we think they are talking to us and filming without our permission.
Consumers with home networks are now offloading about a fifth of their media to devices, new metrics show. The untethering has begun.
Google discontinued its long-standing SMS search service over the weekend. In many ways that feature was one of the pioneers in understanding how Web services needed to transform themselves on mobile devices.
Should media companies or their advertisers help underwrite the cost of the data channel now being pressed by thicker streams of video content? Well, we know what the carriers think.
According to Bloomberg, at next week's upfronts ABC will show a new service that streams live and archived network shows to devices. By the fall, devices could represent a new front in the ongoing wars over the future of TV.
Tumblr has proven to be one of the most entertaining mobile media platforms I have on my phone. And the native ads here suggest how powerful the format can be when it is done well.
This shouldn't be too hard to figure out. The most successful cross-screen experiences thus far have been personalized. But precious few companies are learning from what is obvious. Personal means personal.
Rather than pop another gadget in people's cars to gather driving data, State Farm is asking Android owners to use their phones. Interesting branding move, too.
Anticipating its 50 billionth app download, Apple updates its all-time most popular apps. Even in the app era, the person-to-person connection remains the dominant theme on devices.
A remarkable number of marketers continue to sit behind the mobile curve. And even those who have checked off the mobile box often seem more impressed by the bright shiny objects than the analytics that should be driving their strategy.