An article entitled Behavioral Insider: And Now For Something Completely Different by Steve Smith addresses a prospective shift to morphing websites to match website features to customers' individual cognitive styles. The article goes on to explain how researchers have defined eight different cognitive styles of web users that would be analyzed using the individual's [...]

An interesting article came out of this week weighing the respective campaigns and marketing strategies from Hillary Clinton and Barack Obama over the past year plus. The author concluded that Obama won in every media from television to social networks to media innovations. For the record, I agree. Outside of being the only candidates in [...]

I have bronchitis. I know, this is very sad news. This means that I have to get better because a person doesn't want bronchitis while staying in New York City for the summer. In the meantime, what better way to get better, than to do a little bit of Facebooking and watching [...]

As I walked into the lobby of my office today, I looked over at our in-house newsstand and saw a copy of the NY Daily News. It's not often I, as a newsie, want a copy of a front page, but this one called my name. Wow. A 23-year-old male willingly buying a newspaper. This might [...]

A few of my fellow bloggers and I recently returned from MediaPost's Email Insider Summit. The event was quite worthwhile and a positive experience. Our role at the Summit was speaking on the keynote panel: "Does Email Have a Future?" One of the topics that received a lot of attention at the Summit was Email [...]

Check out this video. Am I the only one that doesn't want some sweaty fingered freak to borrow my laptop for a couple of minutes thus smudging the be-buddha out my screen? A touch-based screen on a phone makes sense - it's a personal device that people generally won't borrow for a few minutes to show you the latest YouTube viral. A laptop is different. Microsoft, please don't integrate this grubby-hand-happy device into your operating system. Peanut butter jelly digits already get way too close to the LCD, as if pointing out buttons for me to click helps me …

Last week at the Email Insider Summit, I have a feeling that our panel's constant yammering about social networks made more than a few people nervous (except for the Facebook representative). For the time being though, email marketers and developers can rest easy. The fact is that that email and social networks are neck-and-neck vying [...]

In just four short years, there has been a small yet considerable change in the college application process. When I applied for an undergraduate education, I filled out a paper admission's application. As you may also remember, one of the most exciting parts of the whole process was receiving "the big envelope." Everyone knew [...]

Relaying our inner-most anger about a customer service issue can sometimes be difficult. I've enjoyed following Comcast , Digsby and jetBlue's Twitter accounts. They've provided easy access for the early adopters to tweet-off about positive and negative experiences. Communication is a two-way road. What makes these accounts useful is not their regular updates, but their responses to [...]

While living in New York this summer, I do not have a television. This has been an interesting life style change, I still manage to watch my television shows. This past week of television had three season finales that I simply had to watch: Bones, House, Grey's Anatomy. The residence hall that [...]