OMMA Today Editions for September 2015
- OMMA Today - Wednesday, Sept. 30, 2015
- Twitter Expands eCommerce Efforts
- CBS Includes Digital Views In TV Ratings
- Consumers Still Leery Of Digital Ads
- tenthavenue, Ozonetel Team To Strengthen Electra In Developing Markets
- Adlanders Know Programmatic Is Important Even If They Don't Totally Understand It
- WPP's Sorrell: Traditional Creative Shops No Longer Rule The Roost
- Ad-Serving Company Adzerk Rolls Out Privacy Tool For Publishers
- Is Ad Blocking Fueled By Marketers' 'Race To The Bottom?'
- Partnering With Influencers Means Meeting Them Halfway
- OMMA Today - Tuesday, Sept. 29, 2015
- Comcast Starts Digital Platform 'Watchable'
- Veritone Media Cognitive Platform Looks To Attribute Organic Media
- Axel Springer To Buy Business Insider - For Guess How Much
- AOL, Verizon Team With Publicis For Sales
- Tinder Wants STD Billboard Removed
- Sony TV Division 'Pictures' Healthier Environment
- Search's Zigzag Approach Could Cost Google Ad Dollars, Market Share
- Mobile Is Top Ad Medium For Gen Z, Millennial College Students
- Ad Execs Debate Data, AORs, Pay For Performance
- OMMA Today - Monday, Sept. 28, 2015
- News Corp. Becomes Merkle's First Publisher For People Ad-Targeting Platform
- Yahoo Rolls Programmatic Under BrightRoll
- Nielsen Creates APIs For National, Local TV Services
- Facebook Debuts Mobile Ad Products To Lure TV Dollars
- Google Customer Match Bridges Email Lists For Search, Gmail, YouTube Ad Targeting
- 6 Ways Technology Will Change Consumer Engagement with Brands
- For Marketers, Big Data Lacks Adequate Analytics
- Marketing Innovation And The Internet of Things
- GetResponse Launches New Apps To Manage Email Campaigns
- OMMA Today - Friday, Sept. 25, 2015
- Is Over-The-Top Over? Oculus/Netflix Deal To Bypass Screens Altogether
- Email Marketers Step Up Game With iPhone's New 3D Touch
- Second-Screen Multitasking Tops With TV News, Kids Shows
- Google, Facebook, Amazon Outages Reflect Uncertainty In The Cloud
- Email Top Digital Channel For Marketing, Personalization Key
- You Can't Convince Consumers We Aren't Hucksters
- Quixey Introduces Deep View Cards
- E-Commerce Key In General Mills' Growth Strategy
- Ad Blocking Is Destroying The Internet -- And That Might Be Just What It Needs
- Millennials Are Connected, But News Consumption Varies
- Granatstein Leads WaPo Branded Content
- OMMA Today - Thursday, Sept. 24, 2015
- Nativo Guarantees Human Impressions
- Apple's iOS 9 And Mobile-Powered Anticipatory Computing: The Implications For Health
- AOL Claims It Can Close Gap Between Mix Models And Attribution
- Qriously Teams Up With Drawbridge For Cross-Device Partnership
- Sports Illustrated Films Launches
- Marketing Tips: Avoiding Gmail's New Block Button
- Yelp, Twitter, And Others Urge Court To Uphold Net Neutrality Rules
- Adobe Fuels Data Use Through Analysis Workspace
- OMMA Today - Wednesday, Sept. 23, 2015
- GroupM Demands Ad Nets Enforce Anti-Piracy
- Google Charges Video Views Even When Identified As A Robot, Study Finds
- Facebook Rolling Out 360-Degree Video
- Powered By Digital, Deloitte Predicts 4% Increase In Holiday Spending
- Bing Brings Real-Time To TV, Will Ad Budgets Follow?
- Rare.io Launches Automated Predictive Solution For Ecommerce
- And I Feel Fine
- The Sad State Of Mobile Advertising (I'm Crying On The Inside)
- Publishers Appointing Branded Content Execs
- Mobile Addiction, Responsive Design Can Fuel Email ROI
- Oracle, MediaMath Merge Media To Enhance Cross-Channel Buys
- OMMA Today - Tuesday, Sept. 22, 2015
- Adelphic Teams With Opera Mediaworks, Extends Video
- Bloomberg, MarketShare Partner For Ad Analytics
- Pixalate Introduces Mobile Seller Trust Index
- Appeals Court Sides With Pay-Per-Click Marketers Against Google
- Mobile Skyrockets With 1B Users, Global Reach Expands
- Mobile Addiction, Responsive Design Can Fuel Email ROI
- Where Branding Meets Performance: Merging Mobile Apps And TV Advertising
- T-Mobile Continues Jabs At Other Carriers
- HGGC Buys Majority Stake In StrongView
- OMMA Today - Monday, Sept. 21, 2015
- ThinkPolitical Primes Location Targeting For Political Marketers
- Oracle, MediaMath Merge Media To Enhance Cross-Channel Buys
- Digital And Data's Relentless Transformation Of Media Industry Continues
- Agencies Point Finger At Programmatic, Say It Contributes To Ad-Blocking
- Axel Springer Eyes 'Business Insider'
- Carat Cuts 2015 Global Ad Spend Forecast
- Do More TV Commercials Equal More Marketers' Site Visits?
- Facebook Woos Journos with Signal
- Silicon Valley Urges Court To Uphold Net Neutrality Rules
- Major Breach Threatens Apple's App Kingdom
- Editor's Note: Call for Entries for 'Agency of the Year Awards'
- OMMA Today - Friday, Sept. 18, 2015
- Digital And Data's Relentless Transformation Of Media Industry Continues
- IOS 9 Signals Mobile Display Is A Dead Man Walking -- Long Live Native And Social
- Viacom Points To Strong Social Media To Supplement TV Ratings
- Broadcast Nets See More Scatter Activity, But Overall Media Ad Dollars Up
- Facebook Rolls Out Signal To Help News Makers Source, Gather Content
- Refinery29 Expands Abroad
- Facebook Bows New Shop Section With Shopify
- Google Project Aura Recruits Amazon Engineers
- Kinetic Social Joins Instagram Ads API, Ups Brand Engagement
- Snapchat Kicks Off NFL Deal
- Call For Entries: 'Agency of the Year' Awards
- Call For Entries: MediaPost's 'All Stars'
- Ford Latest Automaker To Launch Apple Watch Apps
- The Inevitability Of Ad Blocking For Apps
- OMMA Today - Thursday, Sept. 17, 2015
- U.S. Ad Market Expands Again In August, Digital Market Begins To Stratify
- Geico Buys First Programmatic Radio Ad On Katz Exchange
- Apple News Launches, More Publishers Sign Up
- Record: CNN Hits 22M Viewers With GOP Presidential Debate
- User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences
- DSP ChoiceStream Raises $14 Million In Series C Round
- Annoying Ads Will Be The Death Of Publishers
- IAB Releases 'Checklist' For Private Marketplaces
- StubHub Focuses On The Inner Fan
