OMMA Today Editions for October 2015
- OMMA Today - Friday, Oct. 30, 2015
- Instagram Touts Carousel Ads To Brands
- Tribune Publishing Launches In-House Branded Content Agency
- MRC Accredits Moat's Mobile Viewability, Covers Both Web And In-App
- Ad Tech To Be Investigated by K-Also-2, Oh, And R
- Will ESPN Opt For An OTT Platform?
- mxHero Provides Cloud Storage Security For Email, Reduces Human Error
- Programmatic TV: Breach & 'Feequency' Ruminations
- ESPN Benches 'Grantland'
- Satisfaction Rises With Mobile-Enabled Tablets
- OMMA Today - Thursday, Oct. 29, 2015
- Programmatic Market Tightens As Traders Fly To 'Quality'
- OneSpot Expands Retargeting Solution, Expands Engagement
- Staying Competitive, Snapchat Adds Video-Editing Features
- LinkedIn Revs Soar 37%, Propelled By Talent Solutions Unit
- Sizmek Launches HTML5 Single-tag Responsive Ad Feature
- 5 Things Marketers Still Don't Get About Programmatic
- Apple Hit With Class-Action Over Wi-Fi Assist
- Musicians Turn To Adva Mobile To Leverage Email Marketing
- OMMA Today - Wednesday, Oct. 28, 2015
- Time Inc. Buys xoJane, xoVain
- Conde Nast's 23 Stories Creates Branded Content For Cadillac
- Netflix Users Are Engaged, Watch 10 Shows A Week
- Brands Navigating Tricky Terrain Of Mobile Strategy
- The Promise of [True] Cross-Channel Marketing Attribution
- Next Up On The Weather Channel: IBM's Own Watson
- Kobe Bryant Invests In Players' Tribune
- DigitasLBi, Wharton's Berger Introduce 'Contagious Index' To Measure Online Influence
- HyPR Raises $5M To Launch Programmatic That Enhances Influencers' Value
- OMMA Today - Tuesday, Oct. 27, 2015
- MRC Issues Ad Fraud Rules
- Libris' Video and Photo Asset Manager Helps Brands Tell Stories In Real-Time
- Twitter's New Analytics Platform Tracks A Brand, Competitors
- 'Feelin' The Bern' On Social, But Not On The Campaign Trail
- Litmus Raises $49M To Up Global Expansion, Optimize Campaigns
- Facebook Defeats Privacy Lawsuit Over User Tracking
- Audiences, Advertising And Mobile Video-Looking Back To See Ahead
- McClatchy Newspaper Revs Down Again, Digital Ads Up
- MTV, Y&R Launch 'Freedom' Country To Aid Syrian Refugees
- OMMA Today - Monday, Oct. 26, 2015
- Dish Deploys Programmatic Linear TV Platform, Enables RTB For Addressable TV Ads
- Meredith Corp. Partners With Operative Media To Differentiate Its Advertising
- IBM Collaborates With Twitter, The Weather Company To Refine Analytics Models
- Mobile Payments Forecast To Skyrocket In 2016
- To Stop The Ad-Blockers, Forget About The Ads
- Yahoo Delivers High Streaming Viewers For First NFL Game
- Court Revives Suit Against Yahoo For Sending Unwanted Texts
- StreamSend Content Share Automates Email Newsletters
- Leaning In: Why TV Is Going Programmatic
- Broadband Providers Face Fraud Probe By NY Attorney General
- OMMA Today - Friday, Oct. 23, 2015
- Alphabet's Q3 Earnings Highlight Strong Mobile, Programmatic Performance
- Twitter's Native Ad Format Kicks Off Sunday
- Microsoft Revs Drop, Cloud Services Biz Hits $5.9B
- AOL: Programmatic Rises In Popularity, Digital Video Ad Buying To Increase
- Real Time With WPP's $4 Billion Man
- Programmatic Near Real-Time Bidding, Optimization Comes To Search
- Vibes, IBM Partner For Omnichannel Marketing
- Jay, You're A PR Guy Now -- Get Over Yourself (And Why You Can't Win Anyway)
- Bot Fraud Seizes One-Third Of Publisher Revenues
- OMMA Today - Thursday, Oct. 22, 2015
- IBM's New Behavioral Data Product Personalizes Marketing Solutions
- Instagram Debuts New App Video Boomerang
- Facebook Gives Users Wider Search Access
- RevJet's Creative Side Platform Empowers Digital Marketers
- Media Trading Volume Expands, Reaches Highest September Yet
- 'People' Launches E-Commerce Hub
- xAd Partners With Adelphic, Extends Location-Based Targeting
- 'NatGeo' Leads Mags In Social Media
- OMMA Today - Wednesday, Oct. 21, 2015
- Social Media To Become Bigger Tool For TV Marketers
- U.S. Online Ad Revenues Hit $27.5B In First Half Of 2015
- Real-Time Analytics Platform Zignal Labs Uses New Monies To Expand Data Science
- Instagram Is Top Pick For Social Marketers
- Autopilot Tackles AdBlock, New Tech Helps Marketers
- Hulu Opens Doors To Programmatic Advertising
- Amazon's Defense Against Apple TV/Chromecast Is An Offense
- Netbase Utilizes Twitter API To Aid Marketers
- 'Food & Wine' Revamps Site, Focuses On Mobile
- Google Obscures Geographic Reporting Data
- OMMA Today - Tuesday, Oct. 20, 2015
- SpotX Teams With Moat, Gives Buyers Minimum Viewability Threshold For Ads
- CNN Debuts Video Network: Great Big Story
- AdTheorent Brings Cross-Channel Attribution, Targeting To Automotive
- Instagram Is Top Pick For Social Marketers
- ANA Awards 'Transparency' Project, Begins With Confidential Interviews
- Media Ad Spend Up 6%, Digital Gains
- 'The New York Times' Bows VR App
- Digital Fingerprinting Poses 'Real Danger' To Internet, Watchdog Tells FTC
- OMMA Today - Monday, Oct. 19, 2015
- Digital Advertising Can Increase Political Candidates' Chance to Win
- Flipboard Enhances Ad Targeting
- Time Inc. Axes 'All You,' Buys 'Hello Giggles'
- Self-Service Programmatic Platform For Advertisers On 'Any Budget'
- Future Prospects Upbeat For Media Companies, Interactive Media Leads Growth
- Doodle 4 Google Wants To Know What Makes You Unique
- Foreign Banks Offer Future Of Mobile Service
- Amazon Sues Hundreds Of Freelancers For Selling Fake Reviews
