OMMA Today Editions for July 2016
- OMMA Today - Friday, July 29, 2016
- 'New York Times' Unveils First Mobile 360 Video Experience
- Reltio Raises $22 Million For Data Management
- Rocket Fuel Combines Real-Time Creative With Its Moment Scoring Technology
- Broadband Providers Ask Court To Reconsider 'Heavy Handed' Net Neutrality Rules
- NewsBeat Social President Redefines Online Publishing Model
- Internet-Connected Pet Feeder Fails, World Takes Note
- 'And President Of The United States Of Love'*
- Loyal Viewers Vs. The Hordes Of 'Uniques'
- Oracle Boosts Cloud Management Services With NetSuite Acquisition
- OMMA Today - Thursday, July 28, 2016
- Facebook Credits Mobile Ads With Driving Profits To $2B
- Verizon+Yahoo: What Advertisers Should Know
- Google Reports More Than $21 Billion Quarterly Revenue As Cost Per Click Declines
- Tapjoy Mobile Ad Product Tops All Rivals
- 'Economist' Utilizes New Tech To Up Engagement Stats
- Comcast Trims Nets, Facebook Runs Out Of Ad Space
- Smartphone Demand Dips, Marketers To Devise Equipment Plan Strategy
- Meredith TV Sees Rise In Political, Digital Ads
- Sports Teams Go Big On Beacons: In 93% Of MLB Stadiums, 53% Of NBA Arenas
- OMMA Today - Wednesday, July 27, 2016
- Social Now A Quarter Of Digital Ad Spend: Used Mostly For Branding, Not 'Performance'
- Verizon To Acquire Yahoo Mail, Along With A Media Empire
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
- GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized Ads
- Matomy Launches Mobile Performance Agency To Address Cross-Channel Optimization
- Twitter Stock Tumbles After Weak Earnings
- Family Library Allows Family Members To Share Google Play Purchases
- Yelp Flags Businesses That Sue Over Bad Reviews
- Mobile Wallets Are The Fourth-Strongest Channel For Millennials
- OMMA Today - Tuesday, July 26, 2016
- Verizon, Yahoo Could Reshape The Advertising Industry
- Apple Revs, Profits Decline, Poor iPhone Sales Blamed
- Brands Drive Higher Revenue With Welcome Email Series
- Taboola Acquires Native Video Firm ConvertMedia
- 'Near-Me' Searches Become Dominant On Mobile
- 'Buzzfeed' Unveils Gift Guide Newsletters
- Google Expanded Text Ads Roll Out, Higher CTRs For Tablets Than Smartphones
- Ubimo Partners With Cuebiq For Real-Time Location Intelligence
- Using Location Data To Inform Search
- Twitter Campaign Promotes Service As More Than Personal Tweets
- Smaato Launches New Demand Platform To Reduce Mobile Ad Waste
- Privacy Group Sides Against CNN, Argues MAC Addresses Are 'Personally Identifiable'
- OMMA Today - Monday, July 25, 2016
- Intel Taps YouTube Influencers To Unbox 'Conflict Free' Campaign
- YP Introduces Audience Tracking Product
- Chevy Takes Humorous Approach To Millennial Marketing
- Yahoo To Change Its Name At Closing Of Verizon Sale
- Watson To Change The Way IBM Buys Programmatic Ads
- Verizon Looking To Rev Up AOL's Mobile, Programmatic Ads Through Yahoo
- 'Players Tribune' Taps Schoenfeld As VP, Brand Partnership Sales
- Vungle Sees 400% Growth In Mobile Video Ads In China
- OMMA Today - Friday, July 22, 2016
- Advertising Absent From Most OTT Services
- Verizon Becomes Lead Bidder For Yahoo, Per Report
- Google-Funded Company Is Prohibited From Advertising On Google
- Thrillist Creates Branded Content For Ad Partners Via Facebook Canvas
- Contently Launches Document Analytics For Tracking Downloadable Content
- Teads Advertising Suite Now Serves 360-Degree Outstream Video
- 'Think Progress' Will Move To Medium Platform
- New Social Net, Candid, Aims For Anonymity And Civility
- Google Uses Yoga To Describe Search Improvements For TrueView Video Ads
- Time To Play The Trump Card
- Google Launches Bubble Zoom, Users Can Follow Favorite Villains, Heroes
- OMMA Today - Thursday, July 21, 2016
- Google Releases Numbers On Programmatic Direct Deals: Mobile Skyrockets
- Google, Paramount Test Instant Video Ads At Comic-Con
- Monotype Acquires Olapic, Furthers Brand Engagement
- Marketers' Biggest Challenge Is Quantifying ROI
- Mattel Credits Barbie's Comeback To New Content Marketing
- Bots Are Taking Over Facebook!
- Is It The End Of Disposable Content?
- Why I Use An Ad Blocker -- And Why I Don't Mind Disabling It
- Sports Illustrated Play Launches App For Mobile Youth Sports Management
- OMMA Today - Wednesday, July 20, 2016
- Sprinklr Raises $105M To Further Acquisitions
- Facebook Messenger Hits 1 Billion Monthly Active Users
- Spotify Taps Rubicon Project to Automate Audio Inventory
- 54% Of Retailers Challenged Merging Mobile Into Marketing Strategy
- Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent Impressions
- Google VR For Android Poised To Become Reality For Ads
- 360-degree Video Offers Opportunity For Brands
- Ad Buyers Plan To Increase Programmatic TV Spending In 2017
- OMMA Today - Tuesday, July 19, 2016
- Yahoo Releases Earnings, Reveals Testing Of Conversational Search, Virtual Assistance
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales
- Email Marketers Boost Engagement Through Emojis
- DoubleVerify Launches Media Authentication Tools
- Ad Blocking Forces Creative Solutions From Advertisers
- Twitter Buzzes With RNC Opening
- Trump's Social Media Posts Beat Clinton's, Hands Down
- NBA Gives Twitter's Video Dreams Major Assist
- Brands Eager For Authentic Influencers
- ClickDealer And MobAir Launch Global Digital Marketing Group
- Snapchat Encourages Users To Link Up Bitmoji Accounts
- OMMA Today - Monday, July 18, 2016
- Facebook Supports App Event Optimization Across Its Network
- Opera Takeover Fails, Chinese Investors Bow Out
- Buzzlie, JetBlue Take On Yahoo Storytellers
- 'Adweek' Sold To Private Equity Firm, Pledges To Provide Resources
- Adstream Accquires Dubsat, Aims To Grow Footprint In Creative Asset Management
- Digital Merchandisers Want Access To Marketers' Real-Time Customer Data
- Meredith Puts More Eggs Into Its Live Video Basket
- 4 Ways Brands Can Combat Facebook's News Feed Change
- Popsugar Expands Partnership With ABC For Conventions Coverage
- Google Voter Registration Search Feature Becomes Available Just In Time
