Comedian Chris Rock wrote a song for the animated movie "Madagascar 3: Escape to Europe" that has been seen on YouTube more than 750,000 times, yet he hasn't gotten a dime for all those video views.
In its bid to position itself as a destination for premium content on the Web, YouTube on Wednesday said it would provide live Webcasts of the upcoming London 2012 Olympic Games to viewers in 64 markets across Asia and Africa. Through 10 channels from the International Olympic Committee, the Google-owned site will offer high-definition video of various events at this summer's games, which begin in late July.
ComScore this week released a report on cross media advertising that shows what online video brings to the effectiveness of a given marketing campaign.
Ogilvy & Mather Paris has created a new branded entertainment short for Perrier called "Le Drop" that mixes old school French cinema with mainstream Hollywood films like "2001: A Space Odyssey" to draw in viewers.
China's online video advertising market is worth $330 million, up 218% year-over-year, according to Chinese online research company Analysys International. The company claims that ad revenue spiked after the Chinese New Year, also known as the "Spring Festival."
Last week, video ad distribution company Sharethrough launched a new portal for branded videos called Sharethrough.tv. The site allows anyone to search for specific ads, brands or ad producers -- as well as the ads that are most popular or most talked about -- in a variety of categories.
Last week, Sony announced that a YouTube app would be coming to its PS Vita Store by the end of June.
In an attempt to prevent mobile users from using too much of their monthly mobile data cap, Netflix on Friday updated its iPhone app to allow users to stream exclusively via WiFi.