Nielsen's latest Total Audience Report correctly notes television's much larger audience than online video but it misses a big part of its count of online video. Fortune notes  "In the section where the company describes its methodology, for example, it says that when it calculates the total viewership numbers for smartphone video, it doesn’t include 'video content available through apps/web where video is not the primary focus (Ex. CNN, Weather Channel, Facebook).' ” That's a huge omission, the magazine says 

Conde Nast Britain is courting brands with a new native video ad effort. That means “dedicated video channels for titles such as Vogue and GQ to populate its inventory with branded films and quicken efforts to become less reliant on display ads,” The Drum reports. “Co-creation is the name of the game in the publisher’s attempts to convince brands to spend more money on its videos.” 

A company called Blockchain Innovatio Group has come up with Pay To Skip, which will allow users to mute, fast-forward, buffer or skip audio or video ads by leveraging pre-paid digital tokens and digital frame filter tags. Digital tokens in the form of bitcoin or other digital currency could be used in this concept. (It's just an idea.) 

Actress Jaime King, best friends with Taylor Swiift, urged streaming video companies to pay residuals to actors, making  a plea similar to what Swift made to Apple to get that giant company to pay musical artists during its early test of its new service. But King quickly pulled her Instagram. Others, however, preserved it. 

Vice and Unilever are partnering on a new female-centric video channel named Broadly. “Unilever is expected to focus the deal at least initially on its Dove and TRESemmé brands,” The Guardian reports. “Broadly, which will offer daily editorial led by video series and long-form documentaries, has been interpreted as a move away from Vice’s slightly overall ‘dude’ tone.” 

  London-based Ampere Analysts predicts a new advertising "arms race" between the two rivals, neck and neck in terms of audience sizes with around 1.4 billion to 1.3 billion monthly active users, respectively for Facebook and YouTube. That means consumers are likely to be forced to see more ads, but also enjoy a richer range of video programming as a result, it said.

The big networks aren't going away but their future is going to be less lucative, says Todd Juenger, a media analyst for Bernstein Research.

" 'Catastrophe' is a charming story about love between two grown-ups that doesn’t heighten its drama with a lot of artificial roadblocks," says Time mag critic James Poniewozik. 

According to the Wall Street Journal, in the project’s current form, a “live” tab, with a lightning bolt icon, will be placed on Twitter’s mobile app. Clicking on the icon will take a user to a guide of “events” that could include the premiere of a TV show, an NFL game, or a breaking-news event such as election results. Tapping on an event will surface full-screen views of videos, photos and tweets related to that topic—unlike the waterfall of tweets that currently appear in users’ timelines.

According to the Wall Street Journal, in the project’s current form, a “live” tab, with a lightning bolt icon, will be placed on Twitter’s mobile app. Clicking on the icon will take a user to a guide of “events” that could include the premiere of a TV show, an NFL game, or a breaking-news event such as election results. Tapping on an event will surface full-screen views of videos, photos and tweets related to that topic—unlike the waterfall of tweets that currently appear in users’ timelines.