Viacom, which says it wlll sell a minority stake in Paramount Pictures, has opened the door for likely bids from Amazon and Chinese media powers like Alibaba adn Dalian Wanda Group.
BuzzFeed just unveiled its first video app. The plan is to “spur more sharing by diehard fans of its exploding video content and to test days-long exclusives on some of the videos it creates and owns in house,” The Wrap reports. Presently, “BuzzFeed fans spend more than 100 hours a month checking out the company’s content, with video taking up the biggest share.”
NowThis surpassed a billion monthly video views for the first time in January. The number was up rather dramatically from 600 million in October of last year. “As most publishers are still trying to figure out online video and the formats that work for them, four year-old NowThis seems to have already found a recipe for success,” Journalism.co.uk
Advertisers are increasingly coordinating their on-air and online campaigns by using data about TV viewing to target their digital video buys, according to Videology. Its research show 18% of campaigns used TV viewing information as part of the buying criteria.
The ANA says more than $7 billion will be lost to ad fraud this year. Here's what seven top thinkers say the industry is doing, and what needs to be doing. They'll all speak at the Masters of Media conference next month.
Pepsi launched a global TV ad as it completes its first year of a major European soccer sponsorship deal. The 'Blue Card' ad rolls out ahead of a summer sports schedule that includes Euro 2016 and the final games of the UEFA Champion's League, with which PepsiCo. The ad features a pick-up match with top football stars Sergio Agüero, Vincent Kompany and James Rodríguez. Launched online last week, the ad is part of a campaign that will include a free app as well as digital and social content and more
The proposed legislation is designed to make it tough for "straw purchasers" to buy guns for people who can't pass background checks. San Francisco already has a similar ordinance.
SyFy network next month premieres a series, "The Internet Ruined My Life" about people were picked out and picked on for comments they made online. The first episode concerns the Asian-American woman who started the #CancelColbert hashtag.
It's hard for Netflix to recommend content to users in new countries where it's now available, because not many people in those places have signed up so far. But it's discovering that in some niches, like types of anime or health-conscious videos, the appeal transcends borders.
Yahoo!’s latest cutbacks, eliminating top magazine verticals and many of the journalists who worked on them, is putting pressure on Katie Couric, the global news anchor who is paid a reported $10 miillion a year. One grumbler says Couric "was always a status handbag [buy] for [CEO] Marisa [Mayer] and Kathy Savitt.”