Atari Partners To Promo 'Backyard Sports' Game

April 28, 2010

Atari has partnered with a series of companies to help promote its "Backyard Sports: Sandlot Sluggers" video game title.

Among the partners: Franklin Sports, whose products and logo will appear within the game; GT Beverages, which will feature the game's logo on its Sportastic Sports Drink, and the Baseball Youth Road Trip Fanfest, where it will be the exclusive game on the interactive traveling tour on the East and West coasts.--Aaron Baar