Around the Net
Under Armour Launches Push For Its Athletic Shoes
- New York Times, Tuesday, August 9, 2011 10 AM
The "Footsteps" campaign comprises television, online, print and social
media, and features shots of jocks like Heisman winner Cam Newton, and New England Patriots quarterback Tom Brady in training.
"Do you hear footsteps?" whispers Ray Lewis, the Baltimore Ravens linebacker, who narrates the 30-second spot, "or are they hearing yours?"
