IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad Buying

by Joe Mandese @mp_joemandese, June 23, 2020

One of the unintended consequences of the COVID-19 pandemic appears to have been a marked increase in the number of marketers utilizing in-house teams to buy video advertising via programmatic platforms, according to the findings of study of 350 advertisers and agency executives conducted by Advertiser Perceptions for the Interactive …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.