Bluecore has Criteo, Google and Facebook, on a tool that it says can help brands better determine what consumers are interested in buying, the company announced on Tuesday. 

The new product -- Bluecore Advertise -- activates retailers’ first-party shopper data on more than 20 digital ad channels, including Google, Facebook, Instagram, Pinterest, and Snapchat.

The objective is to understand “how individual shoppers buy on digital ad channels -- and what they’re going to buy next -- no matter where they are,” states Fayez Mohamood, CEO of Bluecore.

To do this, Bluecore had to crack the code on how “retailers could use paid channels like their owned channels, and put their mass amounts of shopper and product data to work for them,” Mohamood adds. 

The firm says current retargeting efforts in digital advertising channels often lead to shoppers being served ads for irrelevant products or those they have already seen or purchased.

Bluecore Advertise will help retailers determine which products, recommendations and ads people will want to see, and in which channel.

In 2019, Bluecore launched Bluecore Communicate, a service that it says allows retailers to replace their traditional Email Service Providers (ESPs) and bring together their batch emails and triggered emails.

Last year, the firm launched Bluecore Sit to personalize the ecommerce shopping experience from home page to checkout, it says.