• by Wayne Friedman , October 13, 2023

With little national TV advertising,  “Taylor Swift: The Eras Tour,” the theatrical concert film, is now estimated to hit $125 million to $150 million in weekend box-office revenue from U.S. and Canadian theaters, according to industry estimates. 

Through midday Friday -- the official day of the movie’s release -- a total of $1.9 million was spent for 20 TV advertising airings for the movie, garnering 81.9 million impressions, according to estimates from EDO Ad EnGage.

The movie’s distributor is not a major studio. It is AMC Entertainment, the film distribution arm of the largest U.S. theater chain, AMC Theaters, that is running the movie.

Advertising for the film has appeared on NBC, USA Network, and MTV, with the biggest piece going to NBC’s singing competition show “The Voice," with six airings and an estimated cost of $1.1 million.

It also includes two airings -- one on NBC’s “Sunday Night Football” as well as on “Football Night in America,” its pre-show.

Swift has been featured at the game, watching her close friend Kansas City Chiefs Travis Kelce.

Advertising creative for the movie features video clips from the concert event that also promote advance ticket sales via Fandango, an NBCUniversal/Warner Bros. Discovery company.

Globally, the film has already earned $100 million in "advance" ticket sales as of October 4.

Major word-of-mouth marketing has played a big factor in the promotion for the movie -- much of which also has benefitted Swift’s year-long U.S. tour that started in March and will end in mid-November.

In Thursday previews, Variety reports, “Taylor Swift: The Eras Tour” has made $2.8 million from 2,700 theaters.