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Dan Ciccone

Member since February 2015

I am very excited to announce my newest venture with the launch of STACKED Entertainment which will focus solely on talent management for esports and gaming personalities and content development within the space as well. As the landscape has evolved quickly over the past couple of years, so have the needs of the pro players and the need for content that goes beyond the typical player profile. We’ll be working with some of the best content developers in the space and have a great network for distribution to make sure that content gets in front of the right audience. If you are looking for an esports or gaming personality to champion your product, or you are in need of some original content to entertain this highly engaged fan base, be sure to hit me up in my new role.

Articles by Dan All articles by Dan

  • ESports - Time To Unionize in Marketing: Sports on 09/06/2016

    This past week, ESPN published Activision CEO Eric Hirshberg's remarks on Call of Duty's eSports efforts. He attributes much success to the pro players - "They give you the momentum of a story: a beginning, middle and end. Those narratives are what fuel an interest in sports. People love watching the best players in the world play the game they love."

  • What ESports Athletes (And LeBron James) Know About Content Marketing in Marketing: Sports on 12/01/2015

    Picture this: a superstar athlete enters the arena to thousands of screaming fans, millions more watch at home, legions following along on second screens or live-weeting the experience - high stakes, high engagement. You wouldn't be faulted for calling to mind an image of LeBron James, but you wouldn't be inaccurate in thinking of a superstar competitive gamer like Seth "Scump" Abner, either.

Comments by Dan All comments by Dan

  • Analyst: Rising Esports' Young Viewing Will Hurt Traditional Media by Wayne Friedman (Television News Daily on 08/29/2019)

    The disruptions started many years ago.  The esports viewing audience, and gamertainment as I like to call it, has been significant for roughly the past 5-7 years.  So the observation is very late to say the least."It is not just traditional media that could be in danger of losing audiences -- but also existing and new OTT digital video business. “It’s a problem for all these over-the-top services,” she says."  To this, I would suggest that you are out of touch with the audience and the observation is meritless.  The esports audience shares media and content like no other generation and has helped to perpetuate binge watching.  They don't have patience for linear TV (she got this right) and all of the interruptions - and quite frankly, neither does my 78 year old father - who does?  However, on-demand and platforms like Netflix are benefitting as the gaming audience in particular shares and discusses a ton of content - especially OTT platforms.Regarding how gambling is going to help grow the audiece and perpetuate disruption, I could not disagree more, but that's a whole other can of worms.

  • What Marketers Can Learn From The 'Fortnite' World Cup by Javier Güemes (Marketing Insider on 08/28/2019)

    There are a few flaws in this article.  First, it is the influencers who found Fortnite and blew it up.  Epic did not initially go out and hire these influencers to promote the game.  Individuals like Dr. Disrespect and Ninja introduced their massive audiences to Fortnite, not the other way around.Second, "the influence and power of gamers has surpassed any expectations."  This is not true.  I have been in the gaming industry for over a decade, and 15 years in, there are still misconceptions and stereotypes driven by the media that are just that, misconceptions and stereotypes.  The huge audience and entertainment value in streaming has been around for years.Finally, all advertising/marketing should be authentic to the audience. The gaming audience is no different.  Messaging doesn't have to be organic.  It just has to make sense for the audience.I would argue that Fortnite, with the aid of recognizable figures like Ninja, helped parents finally understand that gaming is a very social endeavor.  Parents finally realized their kids are not alone in their room on a computer - they are actually online with lots of friends and socializing in a different way than what their parents had originally thought.

  • Why Aren't More Brands In Gaming Space? by Brad Nierenberg (Marketing Insider on 08/21/2019)

    "as mainly a very young person's medium and that's not the core target of many advertisers."No idea where you are getting your research, but advertisers have been targeting 18-34 year olds for decades.  Arguably, gaming offers the most reliable way to reach this demographic.As far as your comment about violent content, again, outdated perception not understanding the industry or the audience.  The majority of top grossing movies are very violent.  They have been for years.  But for whatever reason, violence is used as an excuse not to engage the audience.  

  • Why Aren't More Brands In Gaming Space? by Brad Nierenberg (Marketing Insider on 08/21/2019)

    Gaming is as ubiquitous a word as "sports."  Do your research.  Start with the audience, not the IP.  Get people who know the space to help.

  • 4 Ways To Capitalize On Influencer Marketing Bubble Before It Bursts by Oliver Yonchev (Marketing Insider on 06/23/2019)

    Why is it a bubble and why is it going to burst?  The article/op-ed doesn't address the headline.  What's going to "burst?"

  • The Massive Multiplayer Online Role-Playing Massacre by Joe Mandese (RTBlog on 04/29/2019)

    Please do not patronize me."For a generation raised on massive multiplayer shooter games, the combination of real-time social-sharing and toxic dehumanizing rhetoric is creating a new media form altogether."What did I misinterpret there, Joe?  You specifically stated that MMO video games have helped to create a new form of hate.  Please explain how.  Your title is specific to video games, yet you illustrate nowhere in your editorial video games outside of that one sentence.  Please enlighten us.

  • The Massive Multiplayer Online Role-Playing Massacre by Joe Mandese (RTBlog on 04/29/2019)

    This has to be the most irresponsible garbage editorial that I have read on MediaPost to date.  The clickbait title that literally offered a single sentence in Mr. Mandese's twisted logic trying to connect video games to real violence just perpetuates ignorance.Please provide one single instance where a video game inpsired an idealogical cult to incite mass murder."For a generation raised on massive multiplayer shooter games, the combination of real-time social-sharing and toxic dehumanizing rhetoric is creating a new media form altogether."Utter garbage to bring video games into the mix in the context of mass shootings and violence inspired by idealogical radicals.

  • Ad Industry Slams Texas Privacy Proposal by Wendy Davis (Digital News Daily on 04/15/2019)

    "The ad industry also says an opt-in consent system “fails consumers” by “forcing them to read thousands of pages of terms and conditions and endlessly click 'I Accept.'”That's the system that exists now and they don't seem to have a problem with it.If the industry is not going to be pro-active in addressing privacy issues, then we shouldn't be surprised when our legislators try to enact protections for their constituents. The industry needs to step up and be pro active with solutions.

  • That 4K TV You Just Bought Is So 2019 by P.J. Bednarski (Marketing Daily on 01/28/2019)

    8K means nothing unless you are buying a TV that is minimum 65" but it's going to be best for TVs larger than that.  8K on a 55" TV won't even be noticeable.  8K will be good for production and editing, but actual broadcast doesn't really matter unless you have a TV larger than 65".Personally, I'd love to see the collapsible TVs like LG has continue.  Having a large screen is great, but it would be awesome to have them roll down/away when the TV is not in use.

  • 5 Gaming Myths Debunked by Amit Halperin (Marketing Insider on 01/18/2019)

    "Everyone, and anyone is a gamer."False.  Just because you play words with friends on your smartphone does not mean you are a gamer. Everyone goes to a restaurant during the week - that doesn't mean everyone is a foodie.Everyone watches movies during the year - that doesn't mean everyone is a movie critic or movie buff.Everyone watches the Super Bowl - that doesn't mean everyone is a sports nut.

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