Marketing Daily Editions for April 2012
Marketing Daily - Monday, April 30, 2012
Europe's Badoo Comes A-Callin' In The States
Why Big Brands Are More Socially Fit
Study Finds Gen Y Responds To App Ads
Bird's Eye Voila! Social Efforts Driving Trial
Hiscox Focuses On Liability Insurance
Kohl's Broadens Its Cause-Related Efforts To TED
Bombay Sapphire Sponsors Film Competition
Industry Posts A Strong First Quarter
It's Time To Define What's Meant By 'Natural'
Target Offers Exclusive Norah Jones Tunes
Marketing Daily - Friday, April 27, 2012
Sauza Tequila 'Fireman' Video Heats Up YouTube
Men In Beards, Women In Black
Growing Interest In Auto Connectivity, Autonomy
Gen Y Darling Bonobos Goes Brick-and-Mortar
GroundLink Appeals To Secret Agent Inside
NBA Launches 7th NBA Nation Tour
Scotts Miracle-Gro Greens Email Marketing Efforts
Betsey Johnson Retail Tumbles; Brand Lands On Its Feet
Wooing Poor, Walmart Offers 'Pay With Cash' Option
Marketing Daily - Thursday, April 26, 2012 Spotlights Female Auto Racers
Consumers Have Limit To Unlimited Plan Price
Harris Breaks Out Top Beverage Brands
Power: Ace Hardware Top Home Improvement Retailer
P&G's Tide Goes Long For The NFL
Taco Trucks Drive Dos Equis' 'Brave' Marketing
Depp's Tonto: Role Model For New Disney Studio Chief?
California Walnuts Issues Facebook Health Challenge
Everyday Noble Clothing Launches Facebook Effort
Hershey Launching Low-Fat Chocolate
Actress, Mathematician McKellar Promotes Calculators
Tetley: 'Wills & Kates' Get Year Of Free Tea
Thinking Globally, Acting Locally
Marketing Daily - Wednesday, April 25, 2012
24 Hour Fitness Gears Up For London Games
U.S. Marketers: Direct Dollars To Brazil
Trop50 Extends Products -- And 'Girlfriends' Campaign
Organic Heats Up, Breaks $30 Billion Mark
Few Know What They're Paying Google, Facebook
Merck Launches Fertility Website, Awareness Effort
We Love Mom: Mother's Day Spending To Rise
Zippo Rocks Out With New Campaign
Apple Fells Estimates As iOS Sales Soar
Hyundai To Offer Sirius In CPO Vehicles
Fiat Launches Facebook Promotion For Abarth
Report: Food-Allergy Market's Only Begun To Grow
Marketing Daily - Tuesday, April 24, 2012
Q&A: Boosting ROI With Sweet Tweets
Mobile Search - Understand Your Audience
Study: Global Digital Future Looks 'Blight'
State Farm To Sponsor Billboard Latin Music Awards
Parents Find Use In Smartphones
Godiva Launches Philanthropy Program
Ford Puts Spotlight On Escape, Gas Sippers
Starbucks To Open Cafes at Disney Theme Parks
Kellogg Trims Full-Year Guidance Ahead Of Results
Beam to Acquire Pinnacle Vodka
Jeep Launches Partnership With USA Basketball
Mobile Shopping Powers Rue La La
Walmart Likely To Fare Better Than Wal-Mart
Rayovac Goes Fishing
Marketing Daily - Monday, April 23, 2012
Corona Invites Viewers To Break Free From Rut
Use Social Curation To Build Brand Presence
Popularity Of Mobile Devices Still High
Under Armour Woos Women With Social Goal-Setting
Q&A: Mitsubishi Gets Outlandish For Outlander
Old Spice Champion: Sweet Smell Of Success
NASCAR White Paper Is Green
Taco Bell's New Menu Items Help Drive 6% Sales Boost
Kraft To Sell Tassimo System In UK's Costa Coffee Chain
Roseanne Cash Kicks Off New Campaign for Brand USA
Cricket Targets National Audience
McDonald's' U.S. Comp Sales Up 8.9% In Q1
Marketing Daily - Friday, April 20, 2012
Pepsi Next Takes Over BuzzFeed
There's No Such Thing As A Loyal Customer
Whole Foods Heightens Seafood Debate
JetBlue To Plant 83,000 Trees To Honor Customers
YouGov: Chrysler Brand Opinion Way Up
Consumers Spending More On Gadgets, Services
Q&A: Glaser Has Big Plans For Mercedes-Benz
The Demise Of The PC Could Be Slightly Exaggerated
Sprint Offers Deals, Phones for Earth Day
Marketing Daily - Thursday, April 19, 2012
The Drivers Behind 2011's Most Successful Launches
The R Factor: Relevance At Scale
BMW Preps 2012 Olympics Campaign
Marketers Pile On Olympics 100-Day Countdown
Campaign Spotlights New N.J. Neurosurgical Center
BBVA Compass, NBA Team For Tour
Ford Web Series Focuses On Eco Education
Dick Clark Made Rock Commercially Viable
Ben & Jerry's, Phish Stage World's Largest Cowbell Concert
Mark Walhberg Gets Supplemental With GNC
Marketing Daily - Wednesday, April 18, 2012
Gen Y: The Digital Divide Gets Deeper
Engagement Marketing 101 (Redux)
Chevy Touts Volt With Klout
Tablets Gaining In Video Viewing Race
Mitsubishi Hires A Temp So You Can Drive
Smoothie King: Write Us A Jingle
Ikea, Henkel, P&G Win Gold Shopper Marketing Effies
Stars Tout Apple's IPhone
Coca-Cola Sees 8% Q1 Profit Gain
MSG Launches Renovation Retrospective
Quaker State Launches Defy Brand
Smartfood Launches All-Natural Snacks Line
Brides-to-Be Want More Online Registry Options
Planters, 'Men's Health' Launch Co-Branded Nuts
Pfizer-Nestle Deal In Formulaic Stage
Marketing Daily - Tuesday, April 17, 2012
Riunite Cultivates Wine Fans At NASCAR
Are You Delivering Seamless Marketing?
VW IPad App Touts The New Golf
Target's Earth Day Freebie: 1.5 Million Bags
Western Union Launches Campaign, Evolves Brand
STP Is Back With The King
AT&T Fuses Technology, Family For Mother's Day
Ford Focus Electric Leads NASCAR Pack
Hilton Appoints Marketing VP
Kia Germany Gets Engaged Via Vibrant
Sales, Profits Fall At Mattel
Kraft Drops Athenos Greek Yogurt Line
New Mustang: Hipster-Hippie Hybrid?
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