MediaDailyNews Editions for April 2018
- MediaDailyNews - Monday, April 30, 2018
- Forecast: Local TV Revenues To Rise 5.8% In 2018
- WPP Reports 2.4% Organic Decline In North America
- 'Is Self-Regulation Possible?'
- T-Mobile Agrees To Buy Sprint, Leaving Three Major Wireless Carriers
- Trusted Media Brands Forms Marketing Insights Lab To Track Consumer Behavior
- Amazon Moves Into Selling Home Security Services
- String Theories: Alex Jones And The 'Conspiracy Theorist' Smear
- Senate Confirms New FTC Commissioners
- Shakeup At Arnold Worldwide As CEO Hamlin Prepares To Depart
- Finally! The Burning Platform Use Case For Blockchain
- Theater-Centric OTT Network 'Stage' To Launch This Year
- Good-Bye To All That: For Cosby, A Legacy Destroyed
- The Steep Price Of Cord Cutting
- MediaDailyNews - Friday, April 27, 2018
- Digital Video Forecast To See Big Gains In TV Upfront
- Publicis Media Scales Social Marketing Capabilities
- Amazon: Advertising 'Strong Contributor To Profitability'
- Amazon, NFL Renew 'Thursday Night Football' Streaming Deal
- Who Will Earn The ARF Erwin Ephron Demystification Award 2018?
- IAB: Digital Video Still Has Untapped Potential For Brands
- Google, Facebook, Chinese Platforms Dominate Digital Ad Growth
- Navigating The Tech 'Personal Experience' Minefield (Boom!)
- With Increased Client Spending And More New Business, IPG Posts Strong Q1 Growth
- 5 Reasons Why This Upfront Will Be Good For TV Companies
- Is This Year's Upfront A New Story Or Rerun?
- Microsoft Personal Shopping Assistant To Roll Out Advertising Tool For Marketers
- Walmart, Fox News Named 'Most Talked-About' Brands
- Amazon Ad Biz Upgraded By Billions, On Track To Become One Of The World's Biggest
- Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The 'Other Direction'
- Charter Records Higher Revenues, But Weaker Video Subscribers
- MediaDailyNews - Thursday, April 26, 2018
- Nielsen Posts Modest Gains, But 'Watch' Gains 8.5%
- Better Ad Effectiveness For Roku's OTT, IPG Study Finds
- NCAA Games Propel Turner's Ad Take
- Facebook Nabs $12 Billion In Revenues
- Video Now Driving Twitter's Business
- Female-Focused OTT Service 'Gatherer' Set For Q4 Launch
- Marketers Spend 11% More On Search, Fueled By Europe
- Vincent Bollore Charged In Connection With Alleged Corruption Scheme
- Viacom's U.S. Ads Dip, Global Business Up
- Peter Thiel Drops Bid To Acquire Gawker
- Artificial Intelligence Business Value $1.2 Trillion This Year: Gartner
- Forrester: Marketing Tech Spending To Exceed $122 Billion By 2022
- The 'Prime-Time' Of Webinar Marketing
- Ad Prices Soar As Demand Outpaces Facebook Supply
- Are New TV Networks Coming -- Or Just New Definitions?
- Streaming Video Viewing Hours Up More Than 100%
- MediaDailyNews - Wednesday, April 25, 2018
- 360i Rotates Management Team, Taps Belsky As New CEO
- NBCU Scores Big Q1 Ad Results, Comcast Confirms Sky Bid
- Analyst: TV Networks To See Steepening Cash Flow Declines
- Spotify Revamps Free Tier Of Service In Bid To Boost Advertising
- IAB Releases Branded Content Creation, Distribution Guide
- Sony Crackle Pitches 'Console-First' View Of OTT Landscape
- Welcome To 'Marketing Today,' This Week With CarMax's Jim Lyski And Shamim Mohammad
- Vincent Bollore Detained By Police Amid Corruption Probe Involving Havas
- Facebook To Share Content Policing Policies
- Snap Is Losing Influencers, While Instagram Gains Them
- IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping Point
- Ingraham: Advertisers Who Bailed On Her 'Gave In To The Mob'
- United Airlines Still Struggles With Brand Image
- Politicians Turn To Social Media To Gain TV Time
- MediaDailyNews - Tuesday, April 24, 2018
- 2018 Political Ad Spend Grows, But Digital Media Dips
- Half Of Facebook Users Would Pay To Subscribe And/Or Buy Their Data Back
- Viacom, Comcast Cable Ink Long-Term Advanced Ad Deal
- Amazon Intros Blockchain Templates
- NBA Playoffs Still Score With Food, Beer, Cars
- Facebook Expanding Pre-Roll Video Use
- Data Shows Personalized Omnichannel Strategies No Longer An Option
- 4C Rolls Out 'Scope' Platform
- IAB Tech Lab Acquires DigiTrust
- ironSource To Develop 'Sophisticated' Measurement Capabilities
- Alphabet's Google Looking Better Based On New Accounting, Metrics
- Spark Foundry Appoints Its First Global Strategy Head
- AT&T Joins The Race For Cheap, Linear TV Services
- Rare Medium Well Done: The Legend Of Theresa Caputo
- Tech Deals Ebb On Madison Avenue, Publishing Transactions Are Flowing
- MediaDailyNews - Monday, April 23, 2018
- comScore Taps 360i's Wiener As CEO, Rob Norman Joins Board
- Simulmedia Says More Cost-Effective To Avoid Prime Time
- Startup Lexicon Blockchain To Run At Programmatic Speeds
- The Rise Of The Humans
- The Martin Sorrell Integrated Marketing Legacy
- String Theories: Tucker Carlson And The Unspeakable
- Ford Motor Co., WPP's Largest Client, Puts Ad Account Up For Review
- Procter & Gamble Returns To YouTube
- Marketers Spending 20% More On Google
- Viewability Hits A Record High -- Should We Be Bothered?
- Will Sinclair's Purchase Of Tribune Cause More Blackouts?
- Despite Weak Promotion, People Still Like Watching Broadcast TV
- MediaDailyNews - Friday, April 20, 2018
- TD Ameritrade, Havas Place First Ad In Blockchain
- New OTT, Virtual Pay TV Ramp Up TV Spend
- Sadoun: Traditional Holding Company Model 'Needs To Be Left Behind'
- Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
- Is The Internet Frankenstein's Monster?
- AT&T Planning $15 Per Month OTT Service
- Cheddar Joining Hulu Lineup, Will Provide Daily News Briefs
- Week In Review: Our World, Brought To You By Television
- Streamers Dominate Peabody Awards
- Best Buy Makes Amazon Fire TV Deal, Roku Despairs
- Adobe Buys Voice Interface Platform Sayspring
- Direct-Brand Revolution Will Hit Media Industry Hard
- YouTube CEO Reassures Creators In Wake Of Monetization Changes
- Publicis Dominating Net Media Business Race
- Has 'Print' Media's Ad Spending Decline Bottomed Out?
- Americans Prefer Tech Firms, Not Government, Manage Disinformation Online
- WPP Memo Denies Breakup And Sell Off Rumours
- MediaDailyNews - Thursday, April 19, 2018
- NBCU Joins Advance Ad Consortium Open AP
- Ads.txt Adoption Soars, Coverage Still Spotty
- Google Launches Outstream Video Ads To Play On Sites Other Than YouTube
- Telaria Is First Video Monetization Platform To Be 100% Ads.txt Compliant
- Google Chrome Now Blocks Autoplay Video By Default
- OTT Service FuboTV Raises $75M
- OTT Revenues To Climb 40% In 2018
- Account Wins Boost Publicis Groupe's First-Quarter Growth
- World Cup: 64 Super Bowls In A Month
- Twitter Ads Help Drive Viewers To TV
- In Stormy We Trust: Credible Witness Or Clever Con Woman?
- Sean Hannity, The Entertainer, Needs A New Tagline
- MediaDailyNews - Wednesday, April 18, 2018
- Outdoor's Multibillion-Dollar Opportunity: Hint, It's A 'Digital' Advertising One
- Only 3% Of Marketers Deem MRC Video 'Viewability' A Reasonable Standard
- CBS Launches New Branded Entertainment Division, Eye Max
- ABC News Buys 'FiveThirtyEight'
- 2018 Pulitzers Recognize Societal Change, Innovative Reporting
- Net Neutrality Champion Clyburn Leaves FCC
- A Third Of Experts Predict Digital Media Will Do More Harm Than Good Over Next Decade
- Putin Must Be Having A Blast, Literally
- Netflix Marketing Dollars Soar, Subscribers Rise
- Can WPP Survive Without Sorrell?
- Cheddar Launches 'Cheddar Big News' Channel
- Publishers Get Just 40% Of Programmatic, Time For A More Direct Approach?
- Broken Ad Economy
- Netflix Executives Use Privacy Issues To Praise Ad-Free Model
- Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results
- 'Roseanne' In Trumpland
- MediaDailyNews - Tuesday, April 17, 2018
- National TV Ad Loads Continue To Rise
- Facebook Ad Changes Restricting Some Legit Business Pages
- MSNBC, CNN Make Unit Pricing Gains, But Fox News Slips
- Old Journalism Adage Helps Explain Trump's Comey Tweets
- TV Dominates, But Digital Media Is A Fixture
- 2018 App Economy Pegged At $950 Billion, Job Growth Soars
- WPP Shares Take A Hit After Sorrell Departs
- Mobile Advertisers Signal Lack Of Confidence In Third-Party Measurement
- Publicis Groupe's Levy Comments On His Archrival's Departure
- BMO Discontinues Coverage Of Publicis, Upholds 'Market Perform' Rating
- CMOs: AOR Is DOA
- Digital Remedy Acquires CrowdHere, Pahade Named COO
- Taking Control Of Programmatic
- Missed Opportunities At The 4As Conference
- How Much Could Facebook Charge For Non-Ad-Supported Version?
