MediaDailyNews Editions for April 2018
- MediaDailyNews - Monday, April 16, 2018
- Sorrell Resigns, Interim WPP C-Team Put In Place
- End Of An Era At WPP As Sorrell Steps Down
- Why Did Sorrell Go? Just Look At WPP's Share Price Graph
- Viewership, Ad Revenues Up For NBA
- Comcast To Bundle Netflix Into Xfinity Cable Packages
- Taboola Embeds Newsfeed On Android Phones, Wants To Be 'Apple News' Of Native Publishing
- Former Kinetic NA CEO Joins OOH Agency Billups
- Do Advertisers Want More 'Premium' TV?
- TurboTax, H&R Block Dig Deep In 2018 For TV, Paid-Search Ads
- String Theories: Syrian Russian Roulette
- Hulu Sponsorship Deals For 'NBA On TNT' Playoff Games
- Streaming Services Become Sports' Highest-Profile Presenting Sponsors
- Forecast: Global Pay TV Revenues To Decline By 2023, Subscriptions Will Rise
- The Good News -- And The Bad News -- About The 'State Of The Media'
- MediaDailyNews - Friday, April 13, 2018
- Content Marketing Surges, Tops $16 Billion Worldwide
- Data Breach Fails To Slow Facebook Demand, Advertisers Boost Spending 62% In Q1
- Omnicom CEO Wren Adds Chairman Role
- Senator, Have You Ever Been On Facebook?
- Amazon Launches Search Services For Small Agencies Through Alexa.com
- NBC Is Still On Top, But ABC Gains With 'Roseanne'
- Hearst Diversifies Revenue With Fitch Group Acquisition
- CBS-Viacom May Be A Difficult Marriage
- Sports Illustrated's OTT Service Pivots To Linear, Bundles
- The Story Of Elvis Never Gets Old
- Agencies Bolster Leadership Teams
- Top 4 Drivers Of Advertising Industry Over Next 5 Years
- MediaDailyNews - Thursday, April 12, 2018
- Discovery Touts Audience Engagement In First Post-Scripps-Deal Upfront
- It's Not TV, It's OTT: Data Reveals New Era Of Multichannel Fragmentation
- National TV Sports See Slight Uptick -- Excluding Olympics, It's Down
- Senator, We Run Ads
- Discovery's Upfront Message: We're Bullish On Unscripted TV
- Facebook's Erosion Continues: Loses Share Of Consumer Time Spent With Digital
- For Most Agencies, Pitch Mode Is Constant, Stressful Too
- Cover Story: Something To See Here
- Fuse Media Starts Fuse Collab, Branded Content Studio
- YouTube Continues Big Viewing Gains
- 'Viceland' Invites People To 'Smoke Out' With Jeff Sessions
- TV's Ad Push: Better Metrics, Data Safety
- Hulu And Spotify Launch Combined Bundle
- Reaching The Unreachable Millennials On TV
- Google's Chrome Ad Blocker Will Not Harm The Advertising Industry
- MediaCom Wins Sky's Media Account
- MediaDailyNews - Wednesday, April 11, 2018
- 4As, Agencies Form Protection Bureau
- Google DoubleClick Search, adMarketplace Integration Creates Engine Track Reporting
- Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
- Bing Shopping Ads Add Multiple Images, Product Status Reporting
- Twitter Endorses 'Honest Ads Act'
- Tchotchkes Market Jumps 9.3%
- Publicis Local TV Executive Friedman Moves To E.W. Scripps
- Publicis Groupe Appoints New Roles In Various Networks
- Comcast Launches Cloud-Based Video Ad Platform
- Kre8 Media Outdoor Helps Celebrate Vegas NHL Playoff Clinch
- Unilever Trial Acknowledges All Advertising Is Paying For Attention
- Bloomberg's TicToc Set To Launch Podcasts, Newsletters
- Content That Makes Meaningful Connections: Q&A With Producer Donald Perry
- 5 Tips To Up Your Attribution
- MediaDailyNews - Tuesday, April 10, 2018
- How Agencies Are Reinventing The Agency-Client Relationship
- Google's 3 Steps To Build A Better Brand Ecosystem
- Zuckerberg To Testify Before Congress, Apologize For Russian Interference
- Local Political Ads Expected To Boost OTT Ad Growth
- Lowcock Named UM Global Brand Safety Officer
- Tegna's Premion Starts Data Management Platform For OTT
- Viacom Wants Better CBS Merger Deal
- String Theories, Part II: The Nation Is Open To Blackmail
- USIM Consumes Erbert & Gerbert's Media Account
- Bringing In Offline Data To Optimize Online Ad Bids
- We Hate Digital Advertising/We Love Digital Advertising!
- Facebook's Research Commission Launched To Help Safeguard Elections
- Sandberg On TV: Facebook COO Came Across Like An Angry Robot
- Comcast Tech Solutions Expands Live Services Product For Internet Streaming
- Streaming Sports Subscriptions Take Flight, But Will Consumers Buy In?
- Is Native Advertising The Latest Victim Of Publishing's Flight To Quality?
- Can Trust Between Agencies And Clients Be Saved?
- MediaDailyNews - Monday, April 9, 2018
- Nielsen Offers New Ad-Defined Targeting For Marketers
- Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines
- TVSquared Secures $8 Million In Funding To Advance Expansion, Technology Plans
- Masters Of Golf's TV Universe
- Media Stocks Caught In More Wild Stock Market Swings
- Facebook To Require Identity Verification For Political Advertisers
- Is That A Bot In Your Twitter Feed, Or Are You Just Glad To See Porn?
- The Hidden Cost Of Time Wasted On Data, By Industry
- String Theories, Part. I: Everything You Do Is Being Collected
- Blockchain Impacts On Marketing, Publishing Could Be Far-Reaching
- OTT Takeaways From The BBC's Annual Report
- Streaming VOD Ousts Pay-TV
- For Gen Z, Gen Y, Movie Ads Prove The Big Draw
- MediaDailyNews - Friday, April 6, 2018
- Nielsen Unveils Real-Time Audience Visualization Tool: Leverages ACR For Minute-By-Minute TV Ratings
- Digitas, Adobe Unveil Certification For DMP Marketplace
- GroupM's Irwin Gotlieb 'Transitions' From Global Chairman
- Podcast Augments The Radio Star, Nielsen Finds Medium Still Tops Weekly Reach
- Mid-Size And Small TV Stations, Sites Outperform Other Media
- Dentsu Aegis Boosts iProspect's Multicultural Chops With M8 Acquisition
- California's GDPR-Like Privacy Law Could Rewrite Digital Ad Rules
- Will Yelling At AI Make Me Feel Any Better About Your Product?
- Ingraham's 'Celebrity' Sentiment Declines By A Third Post-Hogg Tweet
- Facebook's Data Problems Could Impact The TV Upfront
- News Media Were Different In 1968, But Strife Remains The Same
- Crypt TV Building Branded Content For Universal's 'Truth Or Dare'
- Fullscreen Buys Influencer Marketing Platform Reelio
- Fulfilling The Promise Of Addressable Local TV
- Two Sides Of The Media Sword
- Buyer, Where Art Thou?
- MediaDailyNews - Thursday, April 5, 2018
- NBCU Unveils CFlight 'Currency' For Upfront, Some Agencies Buy In
- WPP Turmoil May Put Kantar Into Play, Nielsen Most Likely Suitor
- Facebook Now Estimates 87 Million Users Affected By Data Breach
- Google's Header Bidding-Like Tool Becomes Available To All
- Americans Believe Mainstream Media Report 'Fake News,' Consider It Serious Problem
- Cable Giants Launch Jointly Owned Advertising Unit
- Bing Ads Rolls Out Mobile, Desktop Price Extensions
- Less Than Half Of Sinclair TV Stations Have Read Its 'Fake News' Promo So Far
- Fox News, CNN Viewing Down In Q1, MSNBC Up 30%
- Viacom Rejects CBS, Works On Counterproposal
- Play Ball: It's Over-The-Top Season
- Who Influences The Influencers?
- How Can Spotify Lose Nearly $3bn And Still Be Worth $30bn?
- OTT Network DramaFever Names Liu GM As It Plots Expansion
- 7 Super Bowl Ads Make Top 10 Breakthrough List
- MediaDailyNews - Wednesday, April 4, 2018
- 'Ingraham Angle' Advertising Time In Recent Shows Cut In Half
- Sorrell 'Unreservedly' Rejects Allegation Against Him
- WPP Board Probing Misuse Of Assets And Improper Behavior By Sorrell
- Facebook Removes More Kremlin-Linked Accounts
- Sinclair Is Right - This Is Extremely Dangerous To A Democracy
- Twitter, MLB Renew Live Streaming Deal
- March Madness Grows 5% In National TV Ad Dollars, Ratings Down
- New ANA Study Shows Growing Advertiser Support For Influencers
- IAB Releases Guidelines For IFAs On OTT Platforms
- The Latest Turbulence At WPP
- Techlash Be Gone -- Facebook To Pocket Four-Fifths Of UK Social Spend
- Snap Launches Features To Help Stem Losses
- Amazon Could Lead In Search Ad Business By 2020
- Consumer Robotics Market Heading Past $22 Billion
- Blockchain For TV Networks: A Brand Safety Ally?
- Advertising Marketplace TRUSTX Raises $2.2M
- Sunrise Advertising Rebrands As Brandience
- MediaDailyNews - Tuesday, April 3, 2018
- Video Of Sinclair's On-Air Anti-'Fake News' Promos Goes Viral
- 'Ingraham' Boycott Buzz Effect: Progressives Win, Fox News Loses
- Marketers Put Their Money Where Influencers Are, Cash Found Top Method Of Compensation
- YouTube Rolls Out Reach-Focused Ad Format
- ESPN+ Streaming Service Starts April 12
- Why Aren't We Buying On Attention?
- Filling In The Blanks In Sinclair's 'Anti-Fake News' Promos
- Google Splits AI From Search, Appoints New Execs To Lead Each
- 'HQ Trivia' Turns Mobile Video Ads Into An Event
- Google Bans Crypto Mining Apps In Chrome Web Store
- Most Hard News Publishers Not Affected By Facebook Algorithm Changes: Report
- Is 'Roseanne' The New 'All In The Family'?
- Madison + Vine Vets Launch Highly Confidential
- 'Politico' Redesign Team: Balancing Needs Of Advertisers Vs. Publishers
- More Car Ads Making Impressions Without Consumer Clicks
