MediaDailyNews Editions for April 2018
MediaDailyNews - Monday, April 16, 2018
Sorrell Resigns, Interim WPP C-Team Put In Place
End Of An Era At WPP As Sorrell Steps Down
Why Did Sorrell Go? Just Look At WPP's Share Price Graph
Viewership, Ad Revenues Up For NBA
Comcast To Bundle Netflix Into Xfinity Cable Packages
Taboola Embeds Newsfeed On Android Phones, Wants To Be 'Apple News' Of Native Publishing
Former Kinetic NA CEO Joins OOH Agency Billups
Do Advertisers Want More 'Premium' TV?
TurboTax, H&R Block Dig Deep In 2018 For TV, Paid-Search Ads
String Theories: Syrian Russian Roulette
Hulu Sponsorship Deals For 'NBA On TNT' Playoff Games
Streaming Services Become Sports' Highest-Profile Presenting Sponsors
Forecast: Global Pay TV Revenues To Decline By 2023, Subscriptions Will Rise
The Good News -- And The Bad News -- About The 'State Of The Media'
MediaDailyNews - Friday, April 13, 2018
Content Marketing Surges, Tops $16 Billion Worldwide
Data Breach Fails To Slow Facebook Demand, Advertisers Boost Spending 62% In Q1
Omnicom CEO Wren Adds Chairman Role
Senator, Have You Ever Been On Facebook?
Amazon Launches Search Services For Small Agencies Through
NBC Is Still On Top, But ABC Gains With 'Roseanne'
Hearst Diversifies Revenue With Fitch Group Acquisition
CBS-Viacom May Be A Difficult Marriage
Sports Illustrated's OTT Service Pivots To Linear, Bundles
The Story Of Elvis Never Gets Old
Agencies Bolster Leadership Teams
Top 4 Drivers Of Advertising Industry Over Next 5 Years
MediaDailyNews - Thursday, April 12, 2018
Discovery Touts Audience Engagement In First Post-Scripps-Deal Upfront
It's Not TV, It's OTT: Data Reveals New Era Of Multichannel Fragmentation
National TV Sports See Slight Uptick -- Excluding Olympics, It's Down
Senator, We Run Ads
Discovery's Upfront Message: We're Bullish On Unscripted TV
Facebook's Erosion Continues: Loses Share Of Consumer Time Spent With Digital
For Most Agencies, Pitch Mode Is Constant, Stressful Too
Cover Story: Something To See Here
Fuse Media Starts Fuse Collab, Branded Content Studio
YouTube Continues Big Viewing Gains
'Viceland' Invites People To 'Smoke Out' With Jeff Sessions
TV's Ad Push: Better Metrics, Data Safety
Hulu And Spotify Launch Combined Bundle
Reaching The Unreachable Millennials On TV
Google's Chrome Ad Blocker Will Not Harm The Advertising Industry
MediaCom Wins Sky's Media Account
MediaDailyNews - Wednesday, April 11, 2018
4As, Agencies Form Protection Bureau
Google DoubleClick Search, adMarketplace Integration Creates Engine Track Reporting
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Bing Shopping Ads Add Multiple Images, Product Status Reporting
Twitter Endorses 'Honest Ads Act'
Tchotchkes Market Jumps 9.3%
Publicis Local TV Executive Friedman Moves To E.W. Scripps
Publicis Groupe Appoints New Roles In Various Networks
Comcast Launches Cloud-Based Video Ad Platform
Kre8 Media Outdoor Helps Celebrate Vegas NHL Playoff Clinch
Unilever Trial Acknowledges All Advertising Is Paying For Attention
Bloomberg's TicToc Set To Launch Podcasts, Newsletters
Content That Makes Meaningful Connections: Q&A With Producer Donald Perry
5 Tips To Up Your Attribution
MediaDailyNews - Tuesday, April 10, 2018
How Agencies Are Reinventing The Agency-Client Relationship
Google's 3 Steps To Build A Better Brand Ecosystem
Zuckerberg To Testify Before Congress, Apologize For Russian Interference
Local Political Ads Expected To Boost OTT Ad Growth
Lowcock Named UM Global Brand Safety Officer
Tegna's Premion Starts Data Management Platform For OTT
Viacom Wants Better CBS Merger Deal
String Theories, Part II: The Nation Is Open To Blackmail
USIM Consumes Erbert & Gerbert's Media Account
Bringing In Offline Data To Optimize Online Ad Bids
We Hate Digital Advertising/We Love Digital Advertising!
Facebook's Research Commission Launched To Help Safeguard Elections
Sandberg On TV: Facebook COO Came Across Like An Angry Robot
Comcast Tech Solutions Expands Live Services Product For Internet Streaming
Streaming Sports Subscriptions Take Flight, But Will Consumers Buy In?
Is Native Advertising The Latest Victim Of Publishing's Flight To Quality?
Can Trust Between Agencies And Clients Be Saved?
MediaDailyNews - Monday, April 9, 2018
Nielsen Offers New Ad-Defined Targeting For Marketers
Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines
TVSquared Secures $8 Million In Funding To Advance Expansion, Technology Plans
Masters Of Golf's TV Universe
Media Stocks Caught In More Wild Stock Market Swings
Facebook To Require Identity Verification For Political Advertisers
Is That A Bot In Your Twitter Feed, Or Are You Just Glad To See Porn?
The Hidden Cost Of Time Wasted On Data, By Industry
String Theories, Part. I: Everything You Do Is Being Collected
Blockchain Impacts On Marketing, Publishing Could Be Far-Reaching
OTT Takeaways From The BBC's Annual Report
Streaming VOD Ousts Pay-TV
For Gen Z, Gen Y, Movie Ads Prove The Big Draw
MediaDailyNews - Friday, April 6, 2018
Nielsen Unveils Real-Time Audience Visualization Tool: Leverages ACR For Minute-By-Minute TV Ratings
Digitas, Adobe Unveil Certification For DMP Marketplace
GroupM's Irwin Gotlieb 'Transitions' From Global Chairman
Podcast Augments The Radio Star, Nielsen Finds Medium Still Tops Weekly Reach
Mid-Size And Small TV Stations, Sites Outperform Other Media
Dentsu Aegis Boosts iProspect's Multicultural Chops With M8 Acquisition
California's GDPR-Like Privacy Law Could Rewrite Digital Ad Rules
Will Yelling At AI Make Me Feel Any Better About Your Product?
Ingraham's 'Celebrity' Sentiment Declines By A Third Post-Hogg Tweet
Facebook's Data Problems Could Impact The TV Upfront
News Media Were Different In 1968, But Strife Remains The Same
Crypt TV Building Branded Content For Universal's 'Truth Or Dare'
Fullscreen Buys Influencer Marketing Platform Reelio
Fulfilling The Promise Of Addressable Local TV
Two Sides Of The Media Sword
Buyer, Where Art Thou?
MediaDailyNews - Thursday, April 5, 2018
NBCU Unveils CFlight 'Currency' For Upfront, Some Agencies Buy In
WPP Turmoil May Put Kantar Into Play, Nielsen Most Likely Suitor
Facebook Now Estimates 87 Million Users Affected By Data Breach
Google's Header Bidding-Like Tool Becomes Available To All
Americans Believe Mainstream Media Report 'Fake News,' Consider It Serious Problem
Cable Giants Launch Jointly Owned Advertising Unit
Bing Ads Rolls Out Mobile, Desktop Price Extensions
Less Than Half Of Sinclair TV Stations Have Read Its 'Fake News' Promo So Far
Fox News, CNN Viewing Down In Q1, MSNBC Up 30%
Viacom Rejects CBS, Works On Counterproposal
Play Ball: It's Over-The-Top Season
Who Influences The Influencers?
How Can Spotify Lose Nearly $3bn And Still Be Worth $30bn?
OTT Network DramaFever Names Liu GM As It Plots Expansion
7 Super Bowl Ads Make Top 10 Breakthrough List
MediaDailyNews - Wednesday, April 4, 2018
'Ingraham Angle' Advertising Time In Recent Shows Cut In Half
Sorrell 'Unreservedly' Rejects Allegation Against Him
WPP Board Probing Misuse Of Assets And Improper Behavior By Sorrell
Facebook Removes More Kremlin-Linked Accounts
Sinclair Is Right - This Is Extremely Dangerous To A Democracy
Twitter, MLB Renew Live Streaming Deal
March Madness Grows 5% In National TV Ad Dollars, Ratings Down
New ANA Study Shows Growing Advertiser Support For Influencers
IAB Releases Guidelines For IFAs On OTT Platforms
The Latest Turbulence At WPP
Techlash Be Gone -- Facebook To Pocket Four-Fifths Of UK Social Spend
Snap Launches Features To Help Stem Losses
Amazon Could Lead In Search Ad Business By 2020
Consumer Robotics Market Heading Past $22 Billion
Blockchain For TV Networks: A Brand Safety Ally?
Advertising Marketplace TRUSTX Raises $2.2M
Sunrise Advertising Rebrands As Brandience
MediaDailyNews - Tuesday, April 3, 2018
Video Of Sinclair's On-Air Anti-'Fake News' Promos Goes Viral
'Ingraham' Boycott Buzz Effect: Progressives Win, Fox News Loses
Marketers Put Their Money Where Influencers Are, Cash Found Top Method Of Compensation
YouTube Rolls Out Reach-Focused Ad Format
ESPN+ Streaming Service Starts April 12
Why Aren't We Buying On Attention?
Filling In The Blanks In Sinclair's 'Anti-Fake News' Promos
Google Splits AI From Search, Appoints New Execs To Lead Each
'HQ Trivia' Turns Mobile Video Ads Into An Event
Google Bans Crypto Mining Apps In Chrome Web Store
Most Hard News Publishers Not Affected By Facebook Algorithm Changes: Report
Is 'Roseanne' The New 'All In The Family'?
Madison + Vine Vets Launch Highly Confidential
'Politico' Redesign Team: Balancing Needs Of Advertisers Vs. Publishers
More Car Ads Making Impressions Without Consumer Clicks
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