MediaDailyNews Editions for February 2019
- MediaDailyNews - Thursday, Feb. 28, 2019
- Publicis Media Wins 2018 Net New Biz Race: +$3.201 Billion
- USIM Lands Crunch, Second New Biz Win In As Many Months
- Sinclair Posts Strong Political Revenues, Digital Ads Rise
- National Geographic Media Hits 100 Million Instagram Followers, Sees 80% Uptick In Advertising On Social
- Oracle Moat Analytics Receives MRC Accreditation, Explains Move Into Ad Fraud Detection
- In-App Ads Better Hedge Against Fraud
- Get Your Award-Winning Native Ad Case Studies Here
- Apple Signs On Bidalgo To Manage Search Ads In App Store
- Brave Journalists In Venezuela Reveal Journalism Is Not Dead Yet
- Amazon Advertising Trusted Less Than Some Platforms, Survey Finds
- Lightstream Raises $8M, Plans Expansion Of Live Streaming Video Suite
- OTT & Political Advertising: Lessons From The 2018 Midterms
- Brand Story-Planning: The Power of Media Meeting Creative
- It's Time To Make Your Voice Heard
- MediaDailyNews - Wednesday, Feb. 27, 2019
- iHeartMedia Acquires Cloud-Based Audio Platform Radiojar, Enhances Radio Options
- Facebook Debuts Showcase, New Video Ad Program
- Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'
- ADstruc Signs Off As Founder Laramie Focuses On Growing His Own Agency
- Brave, Blockchain Rewards Platform Tap Network Team, Connect Consumers With 250,000+ Brands
- Google To Shutter Average Position Metric
- Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI
- Video Ad Platform Telaria Posts 30% Higher Revenues
- Is Podcast Advertising The Right Fit For Your Media Plan?
- Taking OTT's Measure
- As DTC Brands Flock To OTT, They Must Reframe Ad Strategies
- Conagra's Evolved Strategy
- MediaDailyNews - Tuesday, Feb. 26, 2019
- 2019 Oscars: 10% Higher Viewers, Slightly More In Ad Revenues
- Automotive Leads In Brand Content Effectiveness, 'Media' Performs Below Average
- Location Data Platform Puts Money Where Its Mouth Is, Guarantees Campaign Delivery
- Avocados From Mexico Links Search To TV, Site Traffic Soars
- Convergence & Fragmentation: Video Planning By Example In 2019
- Roku Teases Its Ad-Centric Future
- The Big Snore: Oscars Are A TV Show In Trouble
- Google Updates Test My Site Speed Tool
- Where Does Video Planning Sit?
- Want Better Measurement Of Branded Video? Make It Shoppable
- Sponsorships Are Not A Game, Neither Are Their ROIs
- MediaDailyNews - Monday, Feb. 25, 2019
- Newspapers Reap Windfall From Netflix Oscar Spending
- Google's Biggest Financial Mistake
- Ups And Downs Of Data, Programmatic: Q&A With News Corp's Chris Guenther
- Trade Desk, Roku Post Soaring Stock Hikes
- Wix, Captain Marvel Team Up On Turbo Campaign
- Facebook Accused On More Privacy Violations, Investigations Underway
- Is Every Company A Media Company?
- MediaDailyNews - Friday, Feb. 22, 2019
- U.S. Ad Spending Starts 2019 On Down Note, 3% Decline May Be First January Decline Ever
- Number Of Indispensable Brands Falls To 23% Worldwide, 'Meaningful' Content Rises
- Global Ad Consensus Remains Unchanged, But Check Out WARC's Digital Forecast
- Horizon Launches Performance-Based Agency
- Verizon Media Adds Two Native Ads For Ecommerce, Gaming
- Ad Industry Pushes California Lawmakers To Ease Privacy Law
- Trade Desk Takes 55% Revenue Growth
- TV For Beginners And Enders
- The Oscar Viewers Watch For The Show - And The Ads
- MediaDailyNews - Thursday, Feb. 21, 2019
- Nielsen Buys Sorenson, Accelerates Addressable Ad Business
- ABC Sells Out Oscars: $2.6 Million For 30-Second Ads
- Google Uses AMP To Boost Ad Serving, Follows Volkswagen Test Drive
- PubMatic Offers App Publishers Access To Its 'Waterfall'
- Google Ads App Campaigns Drops The 'Universal'
- IAB Europe Responds To Evidence Its Ad System And Google Violate GDPR
- Viacom Adds FuboTV To Its Networks
- Vox Media, Stitcher Partner For Podcast That Focuses On AI, Privacy
- In-App Ads, Header Bidding Enjoy Solid Growth
- Did Jeff Zucker Just Option A Discarded Episode Of Aaron Sorkin's 'Newsroom?'
- MediaDailyNews - Wednesday, Feb. 20, 2019
- It's Official: Digital Overtakes Traditional This Year, Amazon Remains Ascendant
- U.S. Digital Ads Top Traditional Media, TV Sinks 2.2%
- Left Wins Midterms, Media Trust Too
- Giant Spoon Will Get SXSW Attendees To Literally Bleed For HBO
- Video Streaming Spend Hits $166M For National TV Ads
- New Visa Ad 'The Cost' Will Debut During Oscars
- Derided By Kimmel Last May, ABC Show Gets Post-Oscar Premiere
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad Targeting
- Hundreds Of Android Apps Found To Serve Invisible Ads
- Progressive Offers Cash For Clicking
- Media Remains World's Most 'Intimate' Brands Category, Auto Ranks No. 2
- Influencer Marketing's Downward Ethical Spiral
- WPP, Google's Waze To Collaborate On Retail Campaigns
- Social Networks Comply With Stronger Worldwide Ad Regulations
- YouTube Changes Penalty System After Pedophilia Flap
- Diller: Netflix Won The TV Game
- MediaDailyNews - Tuesday, Feb. 19, 2019
- The Oscars: No Host, But Lots Of ABC On-Air Promos
- Beeswax Integrates With Operative, Simplifies Programmatic Buys
- 5G Becoming Secret Advertising Weapon For AT&T, Verizon
- Mobile Traffic Poised To Reach A Zettabyte, And With It, Greater Share Of Internet
- U.K. Lawmakers Liken Facebook To 'Digital Gangster'
- 2019's Big Streaming Launches Take Shape
- Valentine's Day Ad Spend Up, But Searches Down
- MediaDailyNews - Monday, Feb. 18, 2019
- CBS Recalibrates OTT Plans
- Hulu Launches Sports-Focused Marketing Campaign
- New Marketing Tech 'Landscape' Reveals Blockchain Explosion
- Podcast Ads Are As Effective As TV Commercials, Study Says
- Criteo Puts Focus On Self-Service For Mid-Market Advertisers
- Spotify Pays $337M For Gimlet Media, Anchor FM
- Blockchain: Useful Marketing Tool But Not A Cure-All
- Asian-Americans Next Focus For Marketers, Brands
- Congress Urged To Ban Use Of Big Data To Discriminate
- MediaDailyNews - Friday, Feb. 15, 2019
- Changing Of The Guard At Omnicom Media Group NA
- Digital Ad Revenue Tops $26B In Q3 2018
- Reddit App Install Ads Added To Advertising Lineup
- Eye-Tracking Study Shows About 60% Of TV Commercial Breaks Go Unwatched
- FreeWheel, Data Plus Math Partner On Cross-Screen Attribution Solution
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV
- Facebook Reportedly May Pay Billions To Settle FTC Privacy Investigation
