MediaDailyNews Editions for February 2019
MediaDailyNews - Thursday, Feb. 28, 2019
Publicis Media Wins 2018 Net New Biz Race: +$3.201 Billion
USIM Lands Crunch, Second New Biz Win In As Many Months
Sinclair Posts Strong Political Revenues, Digital Ads Rise
National Geographic Media Hits 100 Million Instagram Followers, Sees 80% Uptick In Advertising On Social
Oracle Moat Analytics Receives MRC Accreditation, Explains Move Into Ad Fraud Detection
In-App Ads Better Hedge Against Fraud
Get Your Award-Winning Native Ad Case Studies Here
Apple Signs On Bidalgo To Manage Search Ads In App Store
Brave Journalists In Venezuela Reveal Journalism Is Not Dead Yet
Amazon Advertising Trusted Less Than Some Platforms, Survey Finds
Lightstream Raises $8M, Plans Expansion Of Live Streaming Video Suite
OTT & Political Advertising: Lessons From The 2018 Midterms
Brand Story-Planning: The Power of Media Meeting Creative
It's Time To Make Your Voice Heard
MediaDailyNews - Wednesday, Feb. 27, 2019
iHeartMedia Acquires Cloud-Based Audio Platform Radiojar, Enhances Radio Options
Facebook Debuts Showcase, New Video Ad Program
Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'
ADstruc Signs Off As Founder Laramie Focuses On Growing His Own Agency
Brave, Blockchain Rewards Platform Tap Network Team, Connect Consumers With 250,000+ Brands
Google To Shutter Average Position Metric
Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI
Video Ad Platform Telaria Posts 30% Higher Revenues
Is Podcast Advertising The Right Fit For Your Media Plan?
Taking OTT's Measure
As DTC Brands Flock To OTT, They Must Reframe Ad Strategies
Conagra's Evolved Strategy
MediaDailyNews - Tuesday, Feb. 26, 2019
2019 Oscars: 10% Higher Viewers, Slightly More In Ad Revenues
Automotive Leads In Brand Content Effectiveness, 'Media' Performs Below Average
Location Data Platform Puts Money Where Its Mouth Is, Guarantees Campaign Delivery
Avocados From Mexico Links Search To TV, Site Traffic Soars
Convergence & Fragmentation: Video Planning By Example In 2019
Roku Teases Its Ad-Centric Future
The Big Snore: Oscars Are A TV Show In Trouble
Google Updates Test My Site Speed Tool
Where Does Video Planning Sit?
Want Better Measurement Of Branded Video? Make It Shoppable
Sponsorships Are Not A Game, Neither Are Their ROIs
MediaDailyNews - Monday, Feb. 25, 2019
Newspapers Reap Windfall From Netflix Oscar Spending
Google's Biggest Financial Mistake
Ups And Downs Of Data, Programmatic: Q&A With News Corp's Chris Guenther
Trade Desk, Roku Post Soaring Stock Hikes
Wix, Captain Marvel Team Up On Turbo Campaign
Facebook Accused On More Privacy Violations, Investigations Underway
Is Every Company A Media Company?
MediaDailyNews - Friday, Feb. 22, 2019
U.S. Ad Spending Starts 2019 On Down Note, 3% Decline May Be First January Decline Ever
Number Of Indispensable Brands Falls To 23% Worldwide, 'Meaningful' Content Rises
Global Ad Consensus Remains Unchanged, But Check Out WARC's Digital Forecast
Horizon Launches Performance-Based Agency
Verizon Media Adds Two Native Ads For Ecommerce, Gaming
Ad Industry Pushes California Lawmakers To Ease Privacy Law
Trade Desk Takes 55% Revenue Growth
TV For Beginners And Enders
The Oscar Viewers Watch For The Show - And The Ads
MediaDailyNews - Thursday, Feb. 21, 2019
Nielsen Buys Sorenson, Accelerates Addressable Ad Business
ABC Sells Out Oscars: $2.6 Million For 30-Second Ads
Google Uses AMP To Boost Ad Serving, Follows Volkswagen Test Drive
PubMatic Offers App Publishers Access To Its 'Waterfall'
Google Ads App Campaigns Drops The 'Universal'
IAB Europe Responds To Evidence Its Ad System And Google Violate GDPR
Viacom Adds FuboTV To Its Networks
Vox Media, Stitcher Partner For Podcast That Focuses On AI, Privacy
In-App Ads, Header Bidding Enjoy Solid Growth
Did Jeff Zucker Just Option A Discarded Episode Of Aaron Sorkin's 'Newsroom?'
MediaDailyNews - Wednesday, Feb. 20, 2019
It's Official: Digital Overtakes Traditional This Year, Amazon Remains Ascendant
U.S. Digital Ads Top Traditional Media, TV Sinks 2.2%
Left Wins Midterms, Media Trust Too
Giant Spoon Will Get SXSW Attendees To Literally Bleed For HBO
Video Streaming Spend Hits $166M For National TV Ads
New Visa Ad 'The Cost' Will Debut During Oscars
Derided By Kimmel Last May, ABC Show Gets Post-Oscar Premiere
Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad Targeting
Hundreds Of Android Apps Found To Serve Invisible Ads
Progressive Offers Cash For Clicking
Media Remains World's Most 'Intimate' Brands Category, Auto Ranks No. 2
Influencer Marketing's Downward Ethical Spiral
WPP, Google's Waze To Collaborate On Retail Campaigns
Social Networks Comply With Stronger Worldwide Ad Regulations
YouTube Changes Penalty System After Pedophilia Flap
Diller: Netflix Won The TV Game
MediaDailyNews - Tuesday, Feb. 19, 2019
The Oscars: No Host, But Lots Of ABC On-Air Promos
Beeswax Integrates With Operative, Simplifies Programmatic Buys
5G Becoming Secret Advertising Weapon For AT&T, Verizon
Mobile Traffic Poised To Reach A Zettabyte, And With It, Greater Share Of Internet
U.K. Lawmakers Liken Facebook To 'Digital Gangster'
2019's Big Streaming Launches Take Shape
Valentine's Day Ad Spend Up, But Searches Down
MediaDailyNews - Monday, Feb. 18, 2019
CBS Recalibrates OTT Plans
Hulu Launches Sports-Focused Marketing Campaign
New Marketing Tech 'Landscape' Reveals Blockchain Explosion
Podcast Ads Are As Effective As TV Commercials, Study Says
Criteo Puts Focus On Self-Service For Mid-Market Advertisers
Spotify Pays $337M For Gimlet Media, Anchor FM
Blockchain: Useful Marketing Tool But Not A Cure-All
Asian-Americans Next Focus For Marketers, Brands
Congress Urged To Ban Use Of Big Data To Discriminate
MediaDailyNews - Friday, Feb. 15, 2019
Changing Of The Guard At Omnicom Media Group NA
Digital Ad Revenue Tops $26B In Q3 2018
Reddit App Install Ads Added To Advertising Lineup
Eye-Tracking Study Shows About 60% Of TV Commercial Breaks Go Unwatched
FreeWheel, Data Plus Math Partner On Cross-Screen Attribution Solution
NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV
Facebook Reportedly May Pay Billions To Settle FTC Privacy Investigation
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