MediaDailyNews Editions for July 2020
- MediaDailyNews - Friday, July 31, 2020
- Baseball Scores Big Opening Weekend For National TV, RSNs; Geico, Bud Light Top Advertisers
- Nike Welcomes Sports Back With World-Class Editing
- It's The Stupidity, Stupid
- This Is The Time To (Re)Read 'Snow Crash' And 'Understanding Media'
- Republican FCC Commissioner 'Shudders' At Fairness Doctrine For Web
- Word-Of-Mouth Remains Vital To Consumers During COVID-19
- New California Privacy Proposal A 'Mixed Bag,' Digital Rights Group Says
- IPG's 'Floor 9' Podcast: A Primer On The Burgeoning Metaverse (Proto-Verses, Too!)
- Brand Interest Spikes For 'Digital Disruption,' 'Lead-to-Account Matching,' 'Radio'
- Surely The 'NYT' Can Do Better Than To Generalize
- Facebook Posts Positive Q2 Earnings Amid Myriad Challenges
- Alphabet Beats Earnings Expectations, Driven By Gradual Improvements In Its Ad Business
- Randomized Control Testing: It's Complicated!
- Looking To Be Cheered Up? Then Avoid CW's 'Coroner'
- Discovery, Inc. Joins On Addressability Initiative
- S4 Capital's Latest M&A Deal: Amazon Specialist Orca Pacific
- MediaDailyNews - Thursday, July 30, 2020
- Lawmaker Accuses Google Of Privacy 'Bait-And-Switch'
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
- Rep. Jordan Asks Sundar Pichai To Assure Google Will Not Favor Biden
- Rep. Nadler: Time To Break Up Facebook and Instagram
- Bezos: Amazon Likely To Come To Terms For Fire TV Support Of HBO Max
- It's Netflix Vs. HBO In Annual Emmy Numbers Game
- Report: Agencies To Become More 'Product Oriented' Post COVID-19
- Hollywood And The Post-Pandemic World of Media
- MediaDailyNews - Wednesday, July 29, 2020
- Sen. Hawley Unveils Bill Aimed At Curbing Personalized Ads
- NHL Preps Return With Little Caesars, Pepsi
- Racial Injustice Protests Score High Nielsen Ratings
- Baseball Linear TV Viewing Down On First Weekend, July Sees Higher Sports Streaming: Roku
- Commerce Dept Petitions FCC To Clamp Down On Social Media
- What Would Aaron Do?
- Giant CES Amid Pandemic Does Not Compute
- Parenting Paradox: Americans Alarmed About Kids' Screen Time, But Providing Them Smartphones At Young Ages
- TAG To Merge With UK-Based Standards Group
- BLM: Which Ads Resonate Most With Consumers?
- MediaDailyNews - Tuesday, July 28, 2020
- Big 3 Agency Consensus: U.S., World Ad Economies Receding At 6.3% And 9.4%
- GSK Taps Publicis, TAG For Production Partnership
- Study Finds Parents Alarmed By Ads Their Kids See On YouTube
- Pharma Giant Gilead Sciences Consolidates Media Account With Initiative
- Commerce Dept Petitions FCC To Clamp Down On Social Media
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution
- Regis Philbin Made A Career Out Of Being Affable
- Baseball Gets Big Opening Numbers, Then Drops The Ball
- Bezos, Cook, Pichai, Zuckerberg Face Congressional Antitrust Grilling
- What VENN Launch Means For Gamers And Advertisers
- MediaDailyNews - Monday, July 27, 2020
- Ad Recession Begins To Moderate In June, Still Marks Fourth Consecutive Monthly Decline
- Zenith: Global Ad Spend Projected To Drop 9.1% This Year
- UM Taps Garcia As First Chief Privacy Officer
- ESPN Posts Record Opening Night Baseball In Shortened Season
- Suppose They Gave A Boycott And Nobody From The Long Tail Came?
- Martha Knows Best? You'd Better Believe It
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
- Disney Postpones Big Theatrical Movies, AMC Theaters Shifts U.S. Openings To Late August
- Analyst: TV May Not Recover Its Pre-Pandemic Viewership, Ad Levels
- Fox Sports Lays Off 50+ Staff
- No Local Ad Tax In D.C., But Will Media Be Spared Long-Term?
- Havas Group Commits To Change
- Why Advertisers Should Care About Agency Scope
- MediaDailyNews - Friday, July 24, 2020
- Washington, D.C. To Nix Proposed Ad Tax
- Analysts Upgrade Agency Outlook, Caution Industry Remains In Transition, 'At Best'
- It's The Pandemic, Stupid
- Online Video Interest Rising, Print Collateral Too
- Can Fake Crowds Outperform The Players?
- IAB: Audience Data Spending Up 6% in 2019, But May Decline This Year
- 'Twilight Zone' Foresaw World Where Grown-ups Fear Children
- Just Say Yes -- Pandora's Interactive Ads Will Tell You What Comes Next
- How Kantar's Media Measurement Supports A Cookieless Ad World
- Publicis Groupe's Newfound 'Sense Of Urgency'
- Google Shopping Takes On A (Really Big) Rival By Eliminating Commissions
- Vikings Know How To Run Newspaper Companies
- Washington Adopts Simple Interim NFL Team Name, No Nickname
- Taboola's Merger With Outbrain Gives Publishers One Less Choice
- MediaDailyNews - Thursday, July 23, 2020
- Fox Adds 'Virtual Fans' To MLB Telecasts. Will It Boost Real Ratings?
- Initiative Wins El Pollo Loco Media Assignment
- Teams, Sports Fans Prepare For Return Of Pro Games
- 'The New York Times' Names Meredith Kopit Levien Next President-CEO
- Dozens Of Agencies, Media, Others Qualify For Initial ANA Diversity Supply Chain List
- IAB: Audience Data Spending Up 6% in 2019, But May Decline This Year
- Marketers Ask For Programmatic Log Files, OpenX Fulfills Their Request
- Chemistry Hits Atlanta Streets To Help Alter Popular Street Murals
- Leadership in a Moment of Change
- IAB To Host First Virtual Podcast Upfront
- Will Fans Start Betting On Athletes' Biometrics During A Televised Game?
- We Are All Witnesses To The Death Of TV
- Twitter Takes On QAnon
- Vending During the Pandemic: Q&A With Vengo CCO
- Publicis Groupe Reports 13% Organic Revenue Dip In Q2
- Some Political Campaigns 'Fall Far Short' Of Ad Industry Guidelines
- Republicans Try To Rope Twitter Into Antitrust Hearing
- MediaDailyNews - Wednesday, July 22, 2020
- After 13 Waves, Mindshare Finds Pandemic Media Paradoxes Abound
- How We Forage For The News We Want
- MRC Begins Tackling Issues Related To Server-Side Ad Insertion Used In OTT, Digital Video
- Consumers Weigh In On Return To Sports
- Summer Of Sharks For Syfy, Discovery, NatGeo
- Do Boycotts Work In Advertising?
- Facebook Takes Another Stab At Labeling Trump's Lies
- White House Weighs Appeal In Battle Over Journalist's Press Pass
- Ad Council Campaign Fights Discrimination Against Asians
- Google Promises To Exclude Fitbit Data From Ads
- MediaDailyNews - Tuesday, July 21, 2020
- Experiential Marketing -- Especially Live Consumer Events -- Take $13 Billion Hit In 2020
- 4A's Challenges Nielsen's Decision To Combine OOH, In-Home TV Ratings
- First Wave Of Data Released On 'First Wave' Of Pandemic Ad Spending: Anglo Markets Fall 28%
- Ad Industry Urges Washington, D.C. To Scrap New Tax Proposal
- Om, My! On TBS, A Jungle Cure For 'Lost' Souls
- This Is How The End Of Freedom Starts, According To New Political Ad
- Kia Offers Movie-Like Film 'Starring' Vehicle Features
- MediaDailyNews - Monday, July 20, 2020
- Sorrell's S4 Capital Builds Up War Chest
- Persons Using TV Fall Below Pre-Pandemic Levels
- NBC's '30 Rock' Upfront Show Better Than Expected
- Some Unexpected Media Indicators, Including A Lagging One, For Returning To Normal
- Drive Action Through Marketing Data By Giving It Meaning
- Study: 80% Of U.S. CTV Viewers Watch Ad-Supported Content
- Video Games Deliver Strong June Revenue
- These Times Are Not Normal. Don't Make The Mistake Of Acting As If They Are
- Ad Council, Holler Roll Out Emojis For Youth Mental Health Awareness
