MediaDailyNews Editions for July 2020
MediaDailyNews - Friday, July 31, 2020
Baseball Scores Big Opening Weekend For National TV, RSNs; Geico, Bud Light Top Advertisers
Nike Welcomes Sports Back With World-Class Editing
It's The Stupidity, Stupid
This Is The Time To (Re)Read 'Snow Crash' And 'Understanding Media'
Republican FCC Commissioner 'Shudders' At Fairness Doctrine For Web
Word-Of-Mouth Remains Vital To Consumers During COVID-19
New California Privacy Proposal A 'Mixed Bag,' Digital Rights Group Says
IPG's 'Floor 9' Podcast: A Primer On The Burgeoning Metaverse (Proto-Verses, Too!)
Brand Interest Spikes For 'Digital Disruption,' 'Lead-to-Account Matching,' 'Radio'
Surely The 'NYT' Can Do Better Than To Generalize
Facebook Posts Positive Q2 Earnings Amid Myriad Challenges
Alphabet Beats Earnings Expectations, Driven By Gradual Improvements In Its Ad Business
Randomized Control Testing: It's Complicated!
Looking To Be Cheered Up? Then Avoid CW's 'Coroner'
Discovery, Inc. Joins On Addressability Initiative
S4 Capital's Latest M&A Deal: Amazon Specialist Orca Pacific
MediaDailyNews - Thursday, July 30, 2020
Lawmaker Accuses Google Of Privacy 'Bait-And-Switch'
'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
Rep. Jordan Asks Sundar Pichai To Assure Google Will Not Favor Biden
Rep. Nadler: Time To Break Up Facebook and Instagram
Bezos: Amazon Likely To Come To Terms For Fire TV Support Of HBO Max
It's Netflix Vs. HBO In Annual Emmy Numbers Game
Report: Agencies To Become More 'Product Oriented' Post COVID-19
Hollywood And The Post-Pandemic World of Media
MediaDailyNews - Wednesday, July 29, 2020
Sen. Hawley Unveils Bill Aimed At Curbing Personalized Ads
NHL Preps Return With Little Caesars, Pepsi
Racial Injustice Protests Score High Nielsen Ratings
Baseball Linear TV Viewing Down On First Weekend, July Sees Higher Sports Streaming: Roku
Commerce Dept Petitions FCC To Clamp Down On Social Media
What Would Aaron Do?
Giant CES Amid Pandemic Does Not Compute
Parenting Paradox: Americans Alarmed About Kids' Screen Time, But Providing Them Smartphones At Young Ages
TAG To Merge With UK-Based Standards Group
BLM: Which Ads Resonate Most With Consumers?
MediaDailyNews - Tuesday, July 28, 2020
Big 3 Agency Consensus: U.S., World Ad Economies Receding At 6.3% And 9.4%
GSK Taps Publicis, TAG For Production Partnership
Study Finds Parents Alarmed By Ads Their Kids See On YouTube
Pharma Giant Gilead Sciences Consolidates Media Account With Initiative
Commerce Dept Petitions FCC To Clamp Down On Social Media
Google Forecast To Report Better-Than-Expected Results From Search: Merkle
OpenAP Marketplace Inks Deal With For TV Measurement, Attribution
Regis Philbin Made A Career Out Of Being Affable
Baseball Gets Big Opening Numbers, Then Drops The Ball
Bezos, Cook, Pichai, Zuckerberg Face Congressional Antitrust Grilling
What VENN Launch Means For Gamers And Advertisers
MediaDailyNews - Monday, July 27, 2020
Ad Recession Begins To Moderate In June, Still Marks Fourth Consecutive Monthly Decline
Zenith: Global Ad Spend Projected To Drop 9.1% This Year
UM Taps Garcia As First Chief Privacy Officer
ESPN Posts Record Opening Night Baseball In Shortened Season
Suppose They Gave A Boycott And Nobody From The Long Tail Came?
Martha Knows Best? You'd Better Believe It
Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Disney Postpones Big Theatrical Movies, AMC Theaters Shifts U.S. Openings To Late August
Analyst: TV May Not Recover Its Pre-Pandemic Viewership, Ad Levels
Fox Sports Lays Off 50+ Staff
No Local Ad Tax In D.C., But Will Media Be Spared Long-Term?
Havas Group Commits To Change
Why Advertisers Should Care About Agency Scope
MediaDailyNews - Friday, July 24, 2020
Washington, D.C. To Nix Proposed Ad Tax
Analysts Upgrade Agency Outlook, Caution Industry Remains In Transition, 'At Best'
It's The Pandemic, Stupid
Online Video Interest Rising, Print Collateral Too
Can Fake Crowds Outperform The Players?
IAB: Audience Data Spending Up 6% in 2019, But May Decline This Year
'Twilight Zone' Foresaw World Where Grown-ups Fear Children
Just Say Yes -- Pandora's Interactive Ads Will Tell You What Comes Next
How Kantar's Media Measurement Supports A Cookieless Ad World
Publicis Groupe's Newfound 'Sense Of Urgency'
Google Shopping Takes On A (Really Big) Rival By Eliminating Commissions
Vikings Know How To Run Newspaper Companies
Washington Adopts Simple Interim NFL Team Name, No Nickname
Taboola's Merger With Outbrain Gives Publishers One Less Choice
MediaDailyNews - Thursday, July 23, 2020
Fox Adds 'Virtual Fans' To MLB Telecasts. Will It Boost Real Ratings?
Initiative Wins El Pollo Loco Media Assignment
Teams, Sports Fans Prepare For Return Of Pro Games
'The New York Times' Names Meredith Kopit Levien Next President-CEO
Dozens Of Agencies, Media, Others Qualify For Initial ANA Diversity Supply Chain List
IAB: Audience Data Spending Up 6% in 2019, But May Decline This Year
Marketers Ask For Programmatic Log Files, OpenX Fulfills Their Request
Chemistry Hits Atlanta Streets To Help Alter Popular Street Murals
Leadership in a Moment of Change
IAB To Host First Virtual Podcast Upfront
Will Fans Start Betting On Athletes' Biometrics During A Televised Game?
We Are All Witnesses To The Death Of TV
Twitter Takes On QAnon
Vending During the Pandemic: Q&A With Vengo CCO
Publicis Groupe Reports 13% Organic Revenue Dip In Q2
Some Political Campaigns 'Fall Far Short' Of Ad Industry Guidelines
Republicans Try To Rope Twitter Into Antitrust Hearing
MediaDailyNews - Wednesday, July 22, 2020
After 13 Waves, Mindshare Finds Pandemic Media Paradoxes Abound
How We Forage For The News We Want
MRC Begins Tackling Issues Related To Server-Side Ad Insertion Used In OTT, Digital Video
Consumers Weigh In On Return To Sports
Summer Of Sharks For Syfy, Discovery, NatGeo
Do Boycotts Work In Advertising?
Facebook Takes Another Stab At Labeling Trump's Lies
White House Weighs Appeal In Battle Over Journalist's Press Pass
Ad Council Campaign Fights Discrimination Against Asians
Google Promises To Exclude Fitbit Data From Ads
MediaDailyNews - Tuesday, July 21, 2020
Experiential Marketing -- Especially Live Consumer Events -- Take $13 Billion Hit In 2020
4A's Challenges Nielsen's Decision To Combine OOH, In-Home TV Ratings
First Wave Of Data Released On 'First Wave' Of Pandemic Ad Spending: Anglo Markets Fall 28%
Ad Industry Urges Washington, D.C. To Scrap New Tax Proposal
Om, My! On TBS, A Jungle Cure For 'Lost' Souls
This Is How The End Of Freedom Starts, According To New Political Ad
Kia Offers Movie-Like Film 'Starring' Vehicle Features
MediaDailyNews - Monday, July 20, 2020
Sorrell's S4 Capital Builds Up War Chest
Persons Using TV Fall Below Pre-Pandemic Levels
NBC's '30 Rock' Upfront Show Better Than Expected
Some Unexpected Media Indicators, Including A Lagging One, For Returning To Normal
Drive Action Through Marketing Data By Giving It Meaning
Study: 80% Of U.S. CTV Viewers Watch Ad-Supported Content
Video Games Deliver Strong June Revenue
These Times Are Not Normal. Don't Make The Mistake Of Acting As If They Are
Ad Council, Holler Roll Out Emojis For Youth Mental Health Awareness
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