MediaDailyNews Editions for March 2021
MediaDailyNews - Wednesday, March 31, 2021
Ruegger Named Head Of GroupM Commerce
Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'
MediaCom Promotes Lim To Chief Planning Officer
Facebook Launches Global Media Agency Review
Pandemic's Surge In TV Viewing Shows No Sign Of Abating
Cable News Viewing Falls Vs. Q4, MSNBC Dominates Total Day
GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains Resilient
Here Today, Gone Tomorrow: 'Moodys' Returns For Seven Weeks
Picking Apart The Concept Of Viral Videos
WFA Releases Guide Aimed At Fostering DE&I In The Creative Process
Netflix To Stream Broadway's 'Diana' Before Its Stage Bow
Universal Studios Hollywood To Reopen April 16
White Ops Takes On Human Rebrand
Automotive Ads From Microsoft Advertising Begin Rolling Out In Beta
MediaDailyNews - Tuesday, March 30, 2021
Publicis Groupe Deal Rumors Heat Up Again
Dentsu's Story Lab Writes Next Chapter: Ups Boxall, Paraskakis
Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
Spotlight Cinema Adds Cinepolis' Luxury Screens To Network, Includes NYC's Chelsea
Super Bowl Down 6% In Total Ad Revenue To $400.7 Million
P&G Widens The Screen On Content
You Can Call Me 'Al': CBS Welcomes Immigrant Sitcom
Agencies Have Their Sights Set On Their Targets -- Audience, That Is
BrandTotal 'Recklessly' Built Data-Harvesting Business, Facebook Tells Court
Omnicom Shareholders To Vote On Political Contributions Reporting Requirement At Annual Meeting
T-Mobile Shuts Down TVision, Cuts New Deals With YouTube TV, Philo
Automakers Come Together (Online) For MediaPost Conference
When Is A Good Time To Hide TV Advertising? (Wait. What?)
Google Hit With Privacy Suit Over Real-Time Bidding
MediaDailyNews - Monday, March 29, 2021
GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
Why GroupM's Wieser Is Feeling So Stimulated
ANA Plans 'Hybrid' Masters Of Marketing Conference
YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
ABC Dog-Grooming 'Pooch' Pageant Should Be Curbed
How NOT To Do Corporate Social Media
Engine's Scott Schiller On Why 2021's Upfronts Should Be Different
Ad-Tech Firm TripleLift Acquired By Private Equity Firm
MediaDailyNews - Friday, March 26, 2021
Keurig Dr Pepper Consolidates With Havas Media
First Half Of March Madness Down 18% From 2019
OMG Names Porritt New U.S. DE&I Lead
Lawmakers Ready Bill To Ban 'Surveillance Advertising'
S4 Capital Continues Its Success, Credits "Whopper" Clients
FTC Gears Up To Tackle 'Novel Harms Of The Digital Economy'
AVOD Will Be Big, But Will Take Its Time Getting There
'Irregular' Drama Of Holmes And Watson Is For The Birds
Don't Fight Privacy -- Embrace It
Canvas Worldwide Names New CIO
News Corp. To Acquire 'Investor's Business Daily' For $275M
Congress To Tech Leaders: Self-Regulation Is Over
MediaDailyNews - Thursday, March 25, 2021
Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
Ad Industry Asks Florida Lawmakers To Reject Privacy Bill
Odds 'Trump' Social Net Will Be Huge: 40/1
Former Havas Media Chief Kinsella Joins Board Of Programmatic Startup
Univision Streamer PrendeTV Launches With 10 Sponsors
NFL, TV's Premiere Content Supplier, Flexes Its Muscles
Zuckerberg Proposes Congress Should Limit Web Companies' Legal Protections
Hulu's 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM
Brands, Agencies Lay Out Addressable TV Priorities, Challenges
3 Ways News Media Can Thrive In The New World
MediaDailyNews - Wednesday, March 24, 2021
Lincoln Project Releases Report Detailing Strategy, Finances
Free Branding Advice For A New Social Media Platform
Trumpian Social Network Could Spur Support For Section 230
Justice Department Sides With YouTube In Fight Over Section 230
Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Discovery+ 'Laundry Guy' Knows When To Fold 'Em
Splitting Ethical Hairs In An Online Ecosystem
ViacomCBS, Discovery Stock Prices Drift Lower, Streamers Present Growth Issues
MediaDailyNews - Tuesday, March 23, 2021
U.S. Ad Economy Contracts 7.3% In February
Time Inc To Auction Iconic Covers Via Crypto NFTs
Fox Remains Dominant Right-Wing Political News Source, But Newsmax, OAN Gaining
Fascinating History Of Reality TV Deserves Better Than This
Yahoo Completely Revamps Its Web, Mobile Experiences In Relaunch
Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
'Customer Centricity' More Centric, 'Social Media Optimization" Not So Much
March Madness 2021 Is Most-Streamed Ever, So Far
NBCU's One Platform Offers 'Clean Rooms' For Data, Identity Graph
ViacomCBS Selling $3B In Stock For Streaming Investments
Disney's ESPN, ABC Are Big Winners In NFL Deal
MediaDailyNews - Monday, March 22, 2021
Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
Zenith Forecasts Telecom Ad Spend Will Grow 4%-Plus Annually Through 2023
How Amazon's NFL Deal Could Redefine 'Prime' Time
TV's Murder Obsession Turns Serial Killers Into Stars
Trump Will Soon Launch Own Social Platform, Says Advisor
Judge Blasts Media For Supposed Anti-GOP Bias, Wants To Gut Libel Protections
Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Do You Want To Be A 'Titan Brand'? Then You'd Better Read Dentsu's New Report
MDC Details 2020 Staff Cost Reductions
Ad Council Enlists Pharmacies In Latest Vaccine Awareness Spots
Fox Ad Sales Moves To Unified Cloud-Based Platform
MediaDailyNews - Friday, March 19, 2021
NFL Strikes $100B+ Rights Deal, Amazon To Stream 'Thursday Night Football'
Netflix's Paris Theater Reopens Today: Features Oscar Nominees, Free Popcorn
4As Report: Agencies Stepped Up In Times Of Trouble
Our Work In Stopping Racial Hatred And Violence Is Only Just Beginning
Dentsu Looks At Evolving Consumer Trends To 2030
Carat Finds Brand Emotional Intelligence Lagging In 'Empathy,' 'Self-Regulation'
'Simpsons' Saying Merry Christmas Two Weeks Before Easter
KFC Chicken Sandwich OOH Ads Stalk Burger King, McDonald's, Wendy's
Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud Increase
AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
TV Stock Prices Soar On D2C Promise, Analyst Warns Some Companies Overvalued
MediaDailyNews - Thursday, March 18, 2021
Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
Mediahub Bulks Up U.S. C-Suite, Elevates Corcoran to CEO
NBCU Seeking Prime-Time Rates For Peacock Ads
Already Diverse And Inclusive, 'Sesame Street' Names Exec To Make Sure
Will YouTube Finally Make Inroads In The Upfront Market?
How We Went From Magic Cookies To The Art Of Misdirection
Consumers Understand Tracking Value Exchange, Might Opt Out Anyway
Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
AT&T To End 'Data Free TV'
New Twist On OOH: Q&A With FrontRunner's Nathan Elliott
TikTok: Users Must Now Accept Personalized Ads
Google Blocked 99 Million Fake COVID-19 Ads
How Will You React To The End Of The Pandemic?
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