MediaDailyNews Editions for March 2021
- MediaDailyNews - Wednesday, March 31, 2021
- Ruegger Named Head Of GroupM Commerce
- Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'
- MediaCom Promotes Lim To Chief Planning Officer
- Facebook Launches Global Media Agency Review
- Pandemic's Surge In TV Viewing Shows No Sign Of Abating
- Cable News Viewing Falls Vs. Q4, MSNBC Dominates Total Day
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains Resilient
- Here Today, Gone Tomorrow: 'Moodys' Returns For Seven Weeks
- Picking Apart The Concept Of Viral Videos
- WFA Releases Guide Aimed At Fostering DE&I In The Creative Process
- Netflix To Stream Broadway's 'Diana' Before Its Stage Bow
- Universal Studios Hollywood To Reopen April 16
- White Ops Takes On Human Rebrand
- Automotive Ads From Microsoft Advertising Begin Rolling Out In Beta
- MediaDailyNews - Tuesday, March 30, 2021
- Publicis Groupe Deal Rumors Heat Up Again
- Dentsu's Story Lab Writes Next Chapter: Ups Boxall, Paraskakis
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
- Spotlight Cinema Adds Cinepolis' Luxury Screens To Network, Includes NYC's Chelsea
- Super Bowl Down 6% In Total Ad Revenue To $400.7 Million
- P&G Widens The Screen On Content
- You Can Call Me 'Al': CBS Welcomes Immigrant Sitcom
- Agencies Have Their Sights Set On Their Targets -- Audience, That Is
- BrandTotal 'Recklessly' Built Data-Harvesting Business, Facebook Tells Court
- Omnicom Shareholders To Vote On Political Contributions Reporting Requirement At Annual Meeting
- T-Mobile Shuts Down TVision, Cuts New Deals With YouTube TV, Philo
- Automakers Come Together (Online) For MediaPost Conference
- When Is A Good Time To Hide TV Advertising? (Wait. What?)
- Google Hit With Privacy Suit Over Real-Time Bidding
- MediaDailyNews - Monday, March 29, 2021
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
- Why GroupM's Wieser Is Feeling So Stimulated
- ANA Plans 'Hybrid' Masters Of Marketing Conference
- YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
- ABC Dog-Grooming 'Pooch' Pageant Should Be Curbed
- How NOT To Do Corporate Social Media
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different
- Ad-Tech Firm TripleLift Acquired By Private Equity Firm
- MediaDailyNews - Friday, March 26, 2021
- Keurig Dr Pepper Consolidates With Havas Media
- First Half Of March Madness Down 18% From 2019
- OMG Names Porritt New U.S. DE&I Lead
- Lawmakers Ready Bill To Ban 'Surveillance Advertising'
- S4 Capital Continues Its Success, Credits "Whopper" Clients
- FTC Gears Up To Tackle 'Novel Harms Of The Digital Economy'
- AVOD Will Be Big, But Will Take Its Time Getting There
- 'Irregular' Drama Of Holmes And Watson Is For The Birds
- Don't Fight Privacy -- Embrace It
- Canvas Worldwide Names New CIO
- News Corp. To Acquire 'Investor's Business Daily' For $275M
- Congress To Tech Leaders: Self-Regulation Is Over
- MediaDailyNews - Thursday, March 25, 2021
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
- Ad Industry Asks Florida Lawmakers To Reject Privacy Bill
- Odds 'Trump' Social Net Will Be Huge: 40/1
- Former Havas Media Chief Kinsella Joins Board Of Programmatic Startup
- Univision Streamer PrendeTV Launches With 10 Sponsors
- NFL, TV's Premiere Content Supplier, Flexes Its Muscles
- Zuckerberg Proposes Congress Should Limit Web Companies' Legal Protections
- Hulu's 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM
- Brands, Agencies Lay Out Addressable TV Priorities, Challenges
- 3 Ways News Media Can Thrive In The New World
- MediaDailyNews - Wednesday, March 24, 2021
- Lincoln Project Releases Report Detailing Strategy, Finances
- Free Branding Advice For A New Social Media Platform
- Trumpian Social Network Could Spur Support For Section 230
- Justice Department Sides With YouTube In Fight Over Section 230
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
- Discovery+ 'Laundry Guy' Knows When To Fold 'Em
- Splitting Ethical Hairs In An Online Ecosystem
- ViacomCBS, Discovery Stock Prices Drift Lower, Streamers Present Growth Issues
- MediaDailyNews - Tuesday, March 23, 2021
- U.S. Ad Economy Contracts 7.3% In February
- Time Inc To Auction Iconic Covers Via Crypto NFTs
- Fox Remains Dominant Right-Wing Political News Source, But Newsmax, OAN Gaining
- Fascinating History Of Reality TV Deserves Better Than This
- Yahoo Completely Revamps Its Web, Mobile Experiences In Relaunch
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
- 'Customer Centricity' More Centric, 'Social Media Optimization" Not So Much
- March Madness 2021 Is Most-Streamed Ever, So Far
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity Graph
- ViacomCBS Selling $3B In Stock For Streaming Investments
- Disney's ESPN, ABC Are Big Winners In NFL Deal
- MediaDailyNews - Monday, March 22, 2021
- Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
- Zenith Forecasts Telecom Ad Spend Will Grow 4%-Plus Annually Through 2023
- How Amazon's NFL Deal Could Redefine 'Prime' Time
- TV's Murder Obsession Turns Serial Killers Into Stars
- Trump Will Soon Launch Own Social Platform, Says Advisor
- Judge Blasts Media For Supposed Anti-GOP Bias, Wants To Gut Libel Protections
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
- Do You Want To Be A 'Titan Brand'? Then You'd Better Read Dentsu's New Report
- MDC Details 2020 Staff Cost Reductions
- Ad Council Enlists Pharmacies In Latest Vaccine Awareness Spots
- Fox Ad Sales Moves To Unified Cloud-Based Platform
- MediaDailyNews - Friday, March 19, 2021
- NFL Strikes $100B+ Rights Deal, Amazon To Stream 'Thursday Night Football'
- Netflix's Paris Theater Reopens Today: Features Oscar Nominees, Free Popcorn
- 4As Report: Agencies Stepped Up In Times Of Trouble
- Our Work In Stopping Racial Hatred And Violence Is Only Just Beginning
- Dentsu Looks At Evolving Consumer Trends To 2030
- Carat Finds Brand Emotional Intelligence Lagging In 'Empathy,' 'Self-Regulation'
- 'Simpsons' Saying Merry Christmas Two Weeks Before Easter
- KFC Chicken Sandwich OOH Ads Stalk Burger King, McDonald's, Wendy's
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud Increase
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
- TV Stock Prices Soar On D2C Promise, Analyst Warns Some Companies Overvalued
- MediaDailyNews - Thursday, March 18, 2021
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
- Mediahub Bulks Up U.S. C-Suite, Elevates Corcoran to CEO
- NBCU Seeking Prime-Time Rates For Peacock Ads
- Already Diverse And Inclusive, 'Sesame Street' Names Exec To Make Sure
- Will YouTube Finally Make Inroads In The Upfront Market?
- How We Went From Magic Cookies To The Art Of Misdirection
- Consumers Understand Tracking Value Exchange, Might Opt Out Anyway
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
- AT&T To End 'Data Free TV'
- New Twist On OOH: Q&A With FrontRunner's Nathan Elliott
- TikTok: Users Must Now Accept Personalized Ads
- Google Blocked 99 Million Fake COVID-19 Ads
- How Will You React To The End Of The Pandemic?
