MediaPost Weekend Editions for May 2015
- MediaPost Weekend - Sunday, May 31, 2015
- Second Thoughts On Viewability: The Viewer's
- Cereal Giant General Mills Puts $800 Million Media Assignment In Review
- Time Inc. Rolls Out 'Paid Content,' EW.com First To Make Transition From Totally Free
- Programmatic TV Budgets To Rise From 4% To 17% By 2019
- JWT Digital Network Mirum Expands
- People More Suspicious, More Informed About Corporate Social Responsibility
- Once More Into The Brief, Don Draper
- Global Pay TV Forecasts Drop In North America, But Digital Cable Grows
- Rentrak Promotes Rubik, Analytics Platform For Advertisers
- Consumers Feeling a Bit Better Globally But The Buts Abound
- Omnicom Shareholders Vote To Change Board Leadership Structure
- Marked Increase In Connected-TV Internet Homes
- Sports Marketing, FIFA Execs Face Corruption Charges
- Charter Buys Time Warner Cable, Consolidates Its Cable Power
- Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address
- Carpet Bombing: When Trademarks Do Harm
- Just In Time For The Holiday: J&J, Sony, VW Launch Media Reviews
- MediaPost Weekend - Sunday, May 24, 2015
- Just In Time For The Holiday: J&J, Sony, VW Launch Media Reviews
- National TV Ad Dollars Dip, Digital Rises
- Can McDonald's Really Be This Dumb?
- Ad Injection Could Be The New Ad Fraud
- 'USA Today' May Scrap Daily Print Edition
- Letterman's Long Good-bye: In Final Show, Dave Did It His Way
- Mozilla To Let Advertisers Target Firefox Users Based On Browsing History
- Most People Doubt Web Companies Will Keep Data Private
- For New Marketing MBAs, Tech And Entrepreneurship Top Wish List
- Twitter, Google Strike Deal That Drives Leads, Reads
- Episode 714: East Of Esalen: From Ka-Ching To The I-Ching, And Back
- 21st Century Fox Kicks Off $1 Billion-Plus Global Media Review
- BMW Puts Its $150 Million-Plus U.S. Media Assignment Into Review
- NAI Issues Privacy Guidelines For Digital Fingerprinting, Other Non-Cookie Ad Technology
- Mad Men, 2065
- It's Not TV, It's VAB: Trade Bureau Drops Cable, Television Too
- 'Mad Men' Finale: For Don Draper, There's No Place Like 'Om'
- Patriotism-ola
- Google Reportedly Rolling Out Buy Button
- Mobile Advertising Growth Steadies
- Digital Disruption? Just Getting Started, And Going Horizontal
- MediaPost Weekend - Sunday, May 17, 2015
- P&G Launches North America Media Agency Review
- PHD Wins $600 Million SC Johnson Buying Assignment
- Google Reportedly Rolling Out Buy Button
- Amazon Releases Advertising Platform For Mobile Apps
- RAB Cancels Quarterly Revenue Reports
- Now It's The NFL's Brand That's Deflated
- MDC Partners' CFO: SEC Inquiry Just A 'Short Term Blip'
- Episode 713: 'You Knew We'd Catch Up With You Eventually'
- Verizon's Takeover Of AOL Raises 'Urgent Privacy Concerns,' Advocacy Group Says
- Industry Reacts To Verizon's $4.4 Billion AOL Purchase
- The Mother of All Disruption
- AOL + Verizon = Scale Of Google, Facebook
- My Binge-Clicking Experiment Reveals The Web Is Too Targeted
- Digital Disruption? Just Getting Started, And Going Horizontal
- Fraud Ad List Unveiled At IAB
- FCC Refuses To Stay Net Neutrality Rules
- Google Expands Ad Industry Dominance, Facebook Catching Up
- Freedom Isn't Free
- Nadal's Compensation Will Be A Little Less 'Gross' If MDC Changes Hands
- Google Deems 54% Of Video Ads Viewable, Notes US Trails Other Countries
- MediaPost Weekend - Sunday, May 10, 2015
- Redemption: How A Coupon Processor Became The Most Powerful Player In Marketing
- Nadal's Compensation Will Be A Little Less 'Gross' If MDC Changes Hands
- Red, White And Down All Over: Newspaper Revenues Drop
- Google Deems 54% Of Video Ads Viewable, Notes US Trails Other Countries
- Why Doing Away With Upfronts Would Be A PR Disaster
- Snapchat To Sell Ads, Targets Millennials
- Real-Time Audience Targeting, Coming Soon To A Theater Near You
- National TV Ad Forecast Gains Momentum
- Why Do We Still 'Listen' To Social Media?
- Ad Industry To Start Enforcing Mobile Privacy Rules In September
- Google Names Ad Networks Responsible For Ad Injectors
- Time To Think About Regulation For Disruption
- CVS Puts $85 Million Media Account In Review
- CMOs Served Notice - If They Don't Drive Digital Transformation, CIOs And CTOs Will
- FCC Chairman Favors More Rights For Online Video Distributors
- Episode 712 -- Ground Control To Major Don: Once More Into The Abyss
- Google Mobile Searches Surpass Desktop
- Citi Launches Global Media Review
- Viewability Crowd: Meet The 'Loaded Ad'
- Nielsen Announces Top Dogs In CPG Innovation
- MRC Weighs In On Mobile 'Viewability,' Adds 'Loaded Ad' Criterion
- 'Traditional' Upfront Season Gives Way To Anything-Goes 'Content' Bazaar
- NBC TV Revs Drop, Films And Theme Parks Rise
- Mind The Gap: Agencies Are From Venus, Clients Are From Mars
- Lawmakers Struggle With Data Breach Proposals
- MediaPost Weekend - Sunday, May 3, 2015
- Lawmakers Struggle With Data Breach Proposals
- Google Lets Developers Pull Voice Search Into Apps
- What David Letterman Means To Me
- Media Agencies Aren't Going Away -- But Being 'Agents' Might
- AT&T Says Wireless Customers Should Have Predicted Throttling Program
- NBC's Brian Williams Mess Gets Even Messier
- Sorrell is WPP's $66 Million Man - And That's Just His Pay For 2014
- Will All TV Median Ages Soon Be Over 50?
- Investigations Looking At MDC Partners' Potential Financial Wrongdoing Multiply
- Brands Plan For More Programmatic Spend, But Agency Trust Issues Still Lurk
- Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'
- Episode 711: Perverse Bloodlines, Raised Hairlines, & Reverse Story Lines
- TV Doldrums: Key Adult Audiences Drop In C3 Research
- MDC Partners Stock Plunges After SEC Investigation Disclosure
- ComScore, CIMM Unveil Cross-Measurement Results
- ESPN Sues Verizon For Letting Customers Reconfigure TV Packages
- ANA Advises Advertisers To Make 'Measurably Viewable' New Digital Ad Currency Standard
- Death By Magic Beans
- ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
- Everyone On Earth Launches Apple Watch Apps
