MediaPost Agency Daily Editions for 2015
MediaPost Agency Daily - Thursday, March 5, 2015
This 'Dematerialized Agency' Needs Scotty to Beam It Back to Earth
Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
Butler/Till Promotes From Within: Names Peter Infante CEO
OK So It's Not Called Spiffly But Alex Bogusky Did Launch A 'Social Impact Agency Platform'
Industry Vet Mark Toner Joins R2C Group As Its First CMO
Nature's Variety's Campaign To Help Save Stray Pets From Early Death
Digital Pulp Hires Three Drupal Developers
Perfect Fools Names Ann Ysten CEO; Predecessor Now Sailing The Seven Seas
Dakota, Isis, And 50 Shades Of Cray-Cray
Maroon 5's Wedding Stunt Was A Brilliant Integrated Marketing Strategy
NEW! Delta Air Lines Shows The Lonely Life Of The Business Traveler In 'On The Road'
REVOLVING DOOR: Dan Matarelli Joins SMG Performance Marketing As VP, Director
BIZ DEV: Church's Chicken Names BFG Communications AOR For Digital, Social Media Work
MediaPost Agency Daily - Wednesday, March 4, 2015
Gaggle of IPG Shops Selected For NY Lottery Ad Duties
Saatchi & Saatchi's Kevin Roberts Says Marketing Is Now All About Table Licking
Pegasystems Goes After Competitor Salesforce.com In New Campaign
MRY Hires Drones As Employees, Says They Will Be A Game Changer
BBDO Reshuffles Global Management Team
Saatchi & Saatchi Opens Dallas Office, Will Recruit At SXSW
Healthcare Shop HCB Acquires Chicago-Based Topin & Associates
Omnicom Media Strikes First Upfront Deal With NCM With $50 Million Commitment
Stubb's Bar-B-Q Names Proof Its First AOR
10 Tips To Help Move Your Client Partner-Agency Relationship Forward
NEW! Rhea Perlman Subs For Itzhak Perlman In Ad For BNY Mellon Wealth Management
REVOLVING DOOR: Mark Witthoefft Joins Gyro Chicago As Head of Planning
BIZ DEV: La Madeleine Country French Cafe Names Firehouse As AOR
MediaPost Agency Daily - Tuesday, March 3, 2015
Nick Brien Joins Hearst: Named CEO iCrossing, President Magazines Marketing Services
New Cannes Glass Lion to Eradicate Boobs, Booty And Dumb Dads From Advertising
New Glass Lion Aims To Challenge Glass Ceiling
Fuel Interactive Re-Brands to Fuel Because, Well, Typing Two Words Took Too Long
How Healthcare Will Impact Culture, Brands
Yuengling Beer Taps A&G For New Campaign
Publicis Groupe Tweaks Makeup Of Its Board
Rapp Bolsters Senior Management Team
NEW! Apartments.com Launches $100 Million Campaign With Jeff Goldblum As Eccentric Futurist
REVOLVING DOOR: Anomaly Amsterdam Bolsters Creative Department
BIZ DEV: Cuneo Advertising Named AOR For Pawn America
CBS Interactive's New Unit Creates Custom Content For Marketers
Why Google And Facebook Deserve Your Trust, Without Reservation
MediaPost Agency Daily - Monday, March 2, 2015
Hire and Higher
Digital Shop Piston Acquired By Lewis PR
Tumblr Site Says 'Phuck You' to Photography Reps
Two Duelists: How Fierce Competitors Dropped Their Sabers For Something Bigger
Host Neil Patrick Harris' Oscar Win: $51 Million In Media Exposure
Havas CEO Yannick Bollore Keynote At MIPTV To Explore Shifting Tides of TV In The Digital Age
Essence Beefs Up Senior Team, Ups Reifenheiser To Head Of NA Ops
This Director Of Earned Media Wants To Be Ace Ventura Pet Detective
Celebs, Sports Stars Pushing Fruit, Veggies In Partnership For Healthier America Campaign
TD Ameritrade, Havas Reveal The Inner Lamb
comScore Ranks U.S. Media Properties For January 2015
NEW! National Council on Alcoholism & Drug Abuse Crafts Country Song On Heroin Addiction
REVOLVING DOOR: Blake Harrop Named Managing Director Of Wieden+Kennedy Amsterdam
BIZ DEV: Boostcase Taps Havas Formula As AOR
MediaPost Agency Daily - Friday, Feb. 27, 2015
Havas Chicago Ignores Disastrous Effects of Open Office Space, Spends $10 Million Creating One
This Ad Contest Could Get You A Free Trip to Cannes. Just Don't Tell Your Boss
Lowe Lintas India Wins Warc 100 Agency Ranking
Let's Talk: Start-up Aims At Troubleshooting Agency-Client Relationships
Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
NEW! Truth's Latest Anti-Smoking Campaign Is A Catchy Music Video Called 'Left Swipe Dat'
REVOLVING DOOR: Talia Handler Joins Saatchi & Saatchi New York As Group Account Director
BIZ DEV: Publicis Seattle Wins Knowledge Universe Account
Software From ThePlatform Aims At Ad Blockers
Fox Names Marchese President Of Advanced Advertising
Sprint's 'Cut Your Bill' Promo Garners Initial Attention, Hard To Sustain
MediaPost Agency Daily - Thursday, Feb. 26, 2015
Jordan Zimmerman's Muscles Win Him Men's Fitness, Muscle & Fitness Accounts
Ad Man Offers Advice to Adults In Agencies Who Act Like Children
Social Analytics Agency Talkwalker Opens First U.S. Office
Generator Appointed Media AOR For La Compagnie
Horizon Dances For One Billion Rising
Surprise! Didn't Think The Landing Page Rates?
Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection
NEW! Former Smokers Turn Tables On Grim Reaper In Anti-Smoking Campaign
REVOLVING DOOR: Seema Miller Promoted To Managing Partner, Chief Strategy Officer Of David&Goliath
BIZ DEV: Kahn Media Named AOR For Surf City Garage
Native Ads: Clear Rules of Engagement Will Help Marketers And Publisher Alike
Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
VR Devices To Explode In The Next Five Years
MediaPost Agency Daily - Wednesday, Feb. 25, 2015
Dentsu Agency mcgarrybowen Resigns Sears Account
Alex Bogusky to Launch Social-Good Start-Up
No, Really! Taking Someone Else's Idea And Giving It Your Own Spin Absolutely Does Make An Original!
Long-Tail TV Nets Join Magna Consortium: Want To Develop Data-Based, Programmatic Buys
Hard Rock Selects The Fearless Group For Media Duties
Is Your Creative Director A Douchebag? You'll Know After They Take This Test
Out There Lands Farfetch, Roberto Cavalli
Toronto Agency john st. Hires Guy With Same (Almost) Name
With Help From Ad Shop Mono, Sperry Top-Sider Is Rebranding
Brands And Social: Don't Just Farm It Out
NEW! Colorado Dept. Of Health Launches First Retail Marijuana Educational Campaign
REVOLVING DOOR: Martyn Dean Joins Rhea + Kaiser As Senior Vice President, Executive Creative Director
BIZ DEV: Firehouse Named AOR For VertsKebap
MediaPost Agency Daily - Tuesday, Feb. 24, 2015
Watch Out Ad World, China Is About To Steal 'Madison Avenue'
Rocket Fuel Takes Nosedive In Stock Market, Blames Holding Companies
Cannes Lions Wants Agencies To Send Worst Creatives To Festival
Oscar Wasn't As Popular In Social Media Circles This Year
MDC Partners Reports 10.8% Organic Growth For 2014
'WSJ' Launches First Global Ad Campaign In A Decade
You Don't Have To Be Jewish To Love Manischewitz's Cornucopia Of Kosher Delights
Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
Why Transactional Brand Building Gets the Oscar for "Best Big Picture" Approach
NEW! What Would You Do For a Bowl Of KRAFT Mac & Cheese?
REVOLVING DOOR: Danilo Boer Promoted To Head Of Art And Design At BBDO New York
BIZ DEV: Steaz Names Moosylvania As Social Media AOR, Sparkpr As PR AOR
Dead Tweeting The Oscars!
MediaPost Agency Daily - Monday, Feb. 23, 2015
Horizon Media Developing Mood-Based Audio Planning Tool
This Video That Describes Branding Will Make You Embarrassed You Work in Advertising
Darden Puts $200 Million Media Assignment In Review
Agency Opens 'Idea Gallery' Because Apparently It Can't Come Up With Any Good Ideas the Usual Way
And The Oscar Goes to... 'Birdman' (If Social Media Is Any Indication)
For F*ck's Sake! A Mood-Based Planning And Buying Approach For Radio?
Havas Acquires mCommerce Specialist Plastic Mobile
A-10, 160over90 Celebrate Student-Athletes
Vape Year
Google's Latest Land Grab
NEW! M&M's Ad Is Mock Action-Themed Movie Trailer
REVOLVING DOOR: Jonathan Woytek Promoted To Executive Creative Director Of Pereira & O'Dell
BIZ DEV: David&Goliath Wins Zico Coconut Water
MediaPost Agency Daily - Friday, Feb. 20, 2015
This Freelancer Gleefully Regales Experience Dealing With Agency Ineptitude
Rob Reilly, Gerry Graf, Eric Monnet Envision Life in 2050
Sportsbet, Naked Communications Seek 'Missing Balls'
Gorton's, Burns Group Launch Fish Sticks 2.0
VML Absorbs Sibling Crossmedia; Expands to Mexico City and Buenos Aires
Celebs Show Their Support For Local YP
OMD Tops (Again) In Latest Gunn Media Ranking
Cadillac: Walk Softly And Carry Your Stick-Shift?
NEW! What Would Jesus Do In A Marketing Meeting?
REVOLVING DOOR: Duncan Houldsworth Joins Deutsch LA As EVP, Executive Director Of Data Strategy
BIZ DEV: Volvo Cars Of North America Names Cake New York As Social Media AOR
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