More than 30 Girl Scout Councils across 23 states are empowering their armies of cookie-selling scouts with mobile card-swiping technology. The winner? Scout coffers. Loser? Your waistline.

With each new iteration of the iPad, Apple adds some enticing capabilities that are available only to its most recent buyers. I know - early days. But I can't help but wonder how much more content and marketing innovation we will see on this platform once it gets to mass scale around a reliable feature set.