My Super Bowl runneth over. I have to admit that for someone who didn't even know what teams were playing at this year's big game until kickoff, mobile media helped make the event genuinely fun this year.

Beginning this week, shoppers at some of GGP's 136 locations will be prompted by in-mall signage to scan "love themed QR codes" in the vicinity. The lure is entry into a sweepstakes for one of 30 $10 gift cards that will be issued daily.

AR is another acronym that has been long in coming -- and with a legacy of decidedly mixed results. Early users of the Layer app and Junaio may have found that having an overlay of localized search results on your phone cam's view of the world often is cooler than it is useful. And perhaps even more so than with those fugly checkerboard mobile codes, there is a considerable consumer education curve.

Along with the countless notices, previews and calculated leaks of TV spots this week, Verizon is finally trying to leverage its exclusive mobile streaming of the game itself. Available as part of its partnership with the NFL and the NFL Mobile app, Super Bowl XLVI will be streamed for the first time to mobile phones -- or at least the handsets that can carry it.

The holiday smartphone giving season is famous for driving record downloads as lucky gift-getters unwrap and test their shiny new things on the latest app. It is also a period of fierce competition among the app developers for visibility, which drives up marketing costs.

Yahoo announced it was yanking ten of its early-in apps from both Android and iOS stores and discontinuing support for them. The defunct apps list includes the news, movies, answers apps on Android and shopping, sketching, and deals apps on iOS.

Anyone can buy a print book easily and cheaply enough, but an e-book generally works best on a dedicated device -- the kind of thing that a dedicated book reader would buy. The key seems to be getting the power reader acquainted with the device and the use of e-books.

With the nominations announced on Tuesday, Oscar Awards season formally begins. And so too does ABC's now-annual attempt to leverage multimedia enhanced experiences for the show.

Because we just don't have enough "year of" lingo flying about the mobile world, telecom market analysts at Ovum seem ready to declare 2012 the "year of Android." In a new survey of developers, the company claims that "Android looks set to replace Apple's iOS in terms of importance to developers within the next 12 months."

Hulu is glomming ad dollars and YouTube has traffic and now more original content. But according to a new research note from Needham's analyst Laura Martin, those are small potatoes compared to the ad money TV media will bring with its content across platforms. Not only will this scale "dwarf" current digital entities like Hulu and YouTube but she sees this revenue as low risk and additive rather than cannibalistic of the TV business.