In the battle for the Internet ratings standard, Media Metrix is banking that its purchase of Jupiter Communications will give it a leg up over rival Nielsen NetRatings. Analysts aren't so sure.

Are online advertising deals with large portals a coup or a curse?

As wireless devices, broadband Internet access, and other movements carry us further away from the run-of-the-mill banner ad campaign, Tom Hespos shares some of the more compelling ideas to cross his desk.

NBC Inc. said Wednesday it expects to sell nearly $1 billion in advertising for the Sydney 2000 Olympics this summer, and has already sold more advertising than the record sum from the Atlanta Games in 1996.

Cyberspace melds with television this month in what may be the most significant way to date when America Online begins offering its pre-eminent Internet service via TV screens.

Most traditional media boast about the synergies between their "old" line and their online extensions, but magazines appear to be especially strengthened by an Internet presence.

What to tell the site publisher when you're not going to renew. And how to negotiate with the site publisher if you think there's potential but it's not paying out yet.

In an effort to capitalize on the growing popularity of e-mail marketing, online promotions company Promotions.com has unveiled its new service, PromoMail.

Internet advertising firm DoubleClick may have its public relations folks working overtime to respond to the controversy regarding its "cookie" technology that tracks consumers' behavior on a Web site, but the Alley firm is boldly pressing on to distant s