Super Bowl certainly lived up to Vince McMahon's jibe that the NFL should be called the "No Fun League." Can he do it better with the launch of the XFL league this Saturday? Media buyers are divided.
It's California Street, not Abbey Road, and the maestros at Goodby, Silverstein & Partners are practicing their craft at a time when dot-com advertising has tainted the term "creative."
The evangelists see companies taking all their business online, and plenty of big businesses are going down the Web route.
Gloom about a slowing economy may be widespread, but it hasn’t done much to dull the glossies. At least for now. Because monthly magazine publishers complete production around six weeks before publication date, results for the first three months of the ye
Emboldened by the explosive growth of i-mode in Japan, NTT DoCoMo has teamed with AT&T Wireless to bring the wireless Net service to the States. But do Americans really want it?
Ten Square is already running trials of wireless marketing via kiosks at gas stations, and has plans to expand to ATMs, mobile phones, cars, cash registers and more.
Zapping ads to wireless devices will be big business in a few years once the technical details are worked out, a group of industry hopefuls reassure each other at a conference.
Media Audit says daily newspaper sites are outperforming other local media in nearly two-thirds of the American markets.
Game over. No matter which team actually wins the Super Bowl, CBS has already walked away with the most important trophy: a bucket of cash deeper than Ray Lewis' denial.
Sunday is Super Bowl time, the only televised sporting event where viewers rush to the bathroom during the game so they won't miss the commercials. And for good reason.