A French Webzine dealing with online security, Kitetoa.com, claims to have discovered hacking intrusions dating back two years on DoubleClick, the largest online ad retailer.
Agency planners can cope with the changes in today's market by understanding the client's business model before focusing on the ad budget. This approach builds trust and results in a more effective overall media plan.
Job sites were supposed to cannibalize the newspaper business. Now they're cannibalizing each other.
The privacy issue remains a squishy one because we have no commonly accepted privacy standards, and many privacy concerns are valid. Here's what the online advertising industry can learn from direct mail.
Many opportunities exist for successfully targeting marketing campaigns at wireless customers through a combination of direct e-mail and wireless efforts.
In day two of the conference, media buyers and sellers discussed the status and development of advertising pricing models.
The outlook for online advertising is good; we just need to fix the problems. A typical Web site publisher runs an ad on every single page of the site. If it has unsold inventory, it either runs a public service announcement or it runs a house ad.
NBC Sports Chairman said his network is prepared to pull the plug on the XFL if ratings do not show a significant upswing during the final two weekends of playoff games next month.
Online advertising agencies operate under the most misguided set of assumptions imaginable. It's not their fault, they're just the victims of their own success.