• Cable Audiences Return to Normalcy (Variety)
    Cable subscribers showed some definite signs during October that viewing habits were beginning to return to their pattern before the Sept. 11 attacks.
  • Web Advertisers Thrown a Lifeline (Silicon.com)
    Reports of the death of the web advertising industry may have been greatly exaggerated. There's life in the old dog yet...
  • Another Session (ClickZ)
    When you say "session," do you really mean "five impressions"? Rather than defining new digital media currencies in terms of the old and familiar, break free and do some radical rethinking.
  • The Ad Council Moves Ahead With Plans to Reorganize (NYTimes.com)
    The Advertising Council is moving ahead with ambitious plans to reorganize its operations to better respond to the significant changes in its mission after Sept. 11.
  • comScore, CMR Link Up (IAR)
    Online audience metrics firm comScore Networks gains a major new partner -- and new support for its methodology -- under a new deal with New York-based CMR.
  • The Buzz: Should Marketers Abandon Direct Mail? (sharpermedia.com)
    As the threat of anthrax inhibits the ability of advertisers to reach customers through direct mail, Forrester Research recommends marketers focus on email marketing programs.
  • New AOL Version Means More Ads for AOL (The Buzz)
    AOL should be able to hold its own in the still-softening current quarter, thanks in part to the release of AOL 7.0. The latest revision to the flagship service has been tweaked with advertisers, along with customers, in mind.
  • Direct Mail: Paying A Price To Reach The People (Forbes.com)
    The steps that the U.S. Postal Service is taking to protect mail from bioterrorism may put cost pressure on companies who rely on the mail to do business.
  • Jupiter, an Internet Research Firm, Is Being Bought by NetRatings (NYTimes.com)
    Jupiter Media Metrix, the Internet research firm that once was one of the pillars of Silicon Alley in New York, agreed to sell itself to the much smaller NetRatings in Silicon Valley. (Free registration required)
  • Ads Withdrawn From The Post as Criticism of Anthrax Cartoon (NYTimes)
    One company has withdrawn its advertising from The New York Post and others are considering following suit in reaction to a cartoon on Saturday depicting chairman and co-publisher of The Daily News as the person who sent anthrax to The Post.
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