Two business groups, TrustE, a nonprofit group that promotes Internet privacy standards, and the Direct Marketing Association, are rolling out plans that would give Internet users greater control over the flood of junk email crowding their inboxes.
In-your-face innovations fight back against advertising slump. All over the Web, Internet ads are whirring, blinking and crawling their way around users’ screens.
NBC liked its first round of "super-sized" TV shows so much last year that it's coming back for a second helping. The network plans new extended episodes of two of its popular shows, "Scrubs" and "Will & Grace," next Tuesday and Thursday, respectively, during the first week of the important February "sweeps" period.
Rich media advertising firm Unicast is debuting a more robust version of its interstitial ad format, in an effort to attract more advertising dollars online.
If you get a pop-up ad when searching on Google, don't blame the search site. The Web favorite made a stand Tuesday to protect its consumer-friendly image by posting a notice decrying pop-up ads as "annoying" and unwelcome at its site.
Stop us if you've heard this before: the interactive TV market is beginning to take shape in North America, but it won't rely on advertising and may never catch the European market.
Think you know football? So who won the Super Bowl in 1996? 1998? 2001? The answers, in order, are "Friends,""3rd Rock From the Sun" and "Survivor II: The Australian Outback" - series that received the prized postgame spot and enviable audience spillover.
NATPE had hardly begun last week, when organizers found themselves fighting to keep some of their top draws even in the same city with them.
When Kmart became on Tuesday the largest U.S. retailer ever to file for bankruptcy protection, newspaper executives blanched at the sight of the turmoil afflicting such a large advertising buyer. At the same time, some used the event to point to the perils of cutting ad budgets.
Toys "R" Us, Inc., the No. 1 toy retail chain, said on Monday in a bid to boost profitability it is closing 64 stores, cutting 1,900 jobs and expects to record about $126 million in after-tax charges on fourth-quarter results from the restructuring.