• Tribune Posts Weaker Results Reflecting Ad Slump (Reuters)
    Tribune Co., publisher of the Chicago Tribune and Los Angeles Times, on Thursday said fourth-quarter earnings before special items fell 45%, reflecting the worst advertising market in recent memory.
  • How Online Advertising Will Recover (E&P)
    Conventional wisdom is that the banner is "dead." Gone are dozens of get-rich-quick schemes that had penciled in "advertising" as the means to IPO dreams. Now we can see past the wreckage and assess how the Web will continue to grow as a business.
  • Wall Street Journal Ad Linage Down 40% (Reuters)
    Publisher Dow Jones & Co. on Thursday said ad linage for its flagship Wall Street Journal fell more than 40% in the fourth quarter due to the downturn in the advertising market.
  • Putting Web Traffic Analysis On The Map (IAR)
    Redwood City, Calif.-based Quova says it will change the way we look at Web traffic as Jupiter Media Metrix will use its technology to find the geographical location of site visitors.
  • Microsoft closing UltimateTV unit
    Microsoft Corp. is closing its UltimateTV unit, getting out of the personal-video-recorder business but shifting the service portion of the business off to its MSTV division.
  • Study Shows Mobile Phone Marketing Power
    Product marketing via short-messaging (SMS) directly to mobile phones can substantially boost sales, according to the findings of a test project done in Sweden.
  • Katz’s Syndie Shopping List (B&C)
    For stations that need new off-network comedies next season, Katz Television Group is telling clients to bet on one or more of four “solid options.
  • Talk Ends and Spin Begins: Tina Brown Has No Regrets (NYTimes.com)
    Her announcement to the staff about the suspension of Talk magazine on Friday evening was emotional, but Tina Brown's tears had dried in time to spin the first colossal failure of her glittering career.
  • Doritos Abandons Super Bowl For Internet (AdAge.com)
    Frito-Lay is forgoing its usual Super Bowl ads and tripling its online investment for Doritos this year in an effort to reach teens where they live on a daily basis.
  • With Ratings High, Mexico's Azteca Looks to Ads (Reuters)
    After months of steady gains in audience share, Mexico's No. 2 broadcaster TV Azteca (TZA) says it is time to concentrate on bringing up its share of advertising income to match.
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