In a depressed advertising market, CBS managed to wrangle slight price increases from media buyers for the fall 2001 season, powered by the success of "Survivor" and "C.S.I."
Virtually every wireless company out there claims to be the leader in something. But, to the uninitiated, the subtleties of what distinguishes one world-class wireless company from the next world-class wireless company can be pretty confusing.
Advertising is supposed to sell products and services, but the practice consists of a few parts strategy, a few parts creativity, and a dash of voodoo. The trick is to get your product into the prospect's consideration frame. And to have realistic expectations.
Bob Schmetterer: The general misunderstanding that the Internet is an advertising medium is still present. The Internet is a marketing medium with great potential - if only the industry can get the measures of success right and work together.
Counting the ways in which to sell (or buy) ad space.
The end game of interactive marketing should be fostering greater communication, collaboration and context.
A new survey says advertising is the least effective way for technology marketers to reach consumers.
Twelve Internet content companies have established the Online Publishers Association (OPA) to represent their interests before the advertising community, the press, the government, and the public.
Seemingly convinced that its powerful program line-up and improving demographics will trump a soft ad market, CBS isn't budging.
Nortel CEO John Roth may have raised a false alarm about Net traffic, but the warning signs are real for the struggling telecom industry.