They have invaded the world through the World Wide Web and are on every site, from Yahoo! to the New York Times to weather.com. Depending on who you are, they either stink of chicanery or have the sweet smell of success.
Coca-Cola Co., the largest maker of soft drinks, remained the world's most valuable brand for the third straight year, followed closely by software maker Microsoft Corp., according to a report by Omnicom Group Inc.'s Interbrand unit.
Economic forces are reshaping the magazine industry in a march toward consolidation that is expected to intensify as the year goes on.
What if marketers could see through their customers' eyes? Perception Research Services has a way to let them.
Wireless advertising will likely be most effective when it's put in the context of something really useful or really fun. So let's take a break from trying to understand the wireless industry and just have some fun looking at a few cool applications.
Newspaper editors are battling declining circulations with new designs and news coverage strategies and a greater effort to engage readers directly, a survey found.
Companies are struggling to find online marketing tools that are more effective than banner ads. Could video games be the answer? Some major advertisers seem to think so.
Pay-for-placement search engine firm GoTo.com had some good news for investors Wednesday: it's become one of the few dot-coms this year to post a breakeven quarter on a before-charges basis.
While audiences may have come to expect blatant product placement in reality with shows like "Survivor" using advertising products, such as Doritos or Budweiser, as rewards on the series, the producers on ABC's upcoming reality series "The Runner" prefer to have the placement less noticeable.
Cost-per-action (CPA) ad buys are not new, but they’re controversial. Here’s a closer look at the controversy surrounding the CPA movement, some of the players, and if there's a win-win in this for everyone involved.