Online advertising expenditure is markedly higher than previously thought, according to figures released by the newly-launched AdZone Interactive.
Some dot-com and technology advertisers are bowing out of Internet behemoths Business 2.0, Fast Company, The Industry Standard, Red Herring and Upside--just as the phone book-size publications vie for dominance based in part on their ad-page count.
With wireless as the hot new means of content distribution, newspaper companies are jumping onto bandwidth quickly.
NBC Sports has built just about everything into its 441.5-hour, all tape-delayed Olympic Games plan in September.
In the latest example of how start-up businesses are using technology to make the buying of advertising easier and more democratic, digitalroot this week launched a service that aggregates the banner ad purchases of smaller businesses.
The web is the only marketing-communications channel that allows us to track practically everything a user does, which, in turn, allows us to learn more about our users than anyone ever thought possible. So, it's no surprise that web marketers continually
Doubling your market cap is never easy, especially if Internet research is your core business. But even though the Media Metrix-Jupiter Communications merger would do just that, investors reacted coolly to the deal.
WindWire - http://www.windwire.com - a four-month-old start-up firm, rushed onto the wireless advertising scene on Tuesday, with the announcement of the test phase of its new wireless advertising network -- WindCaster.
Online advertising agency Beyond Interactive this week staked its claim on marketing on burgeoning media platforms, putting together an emerging media services group to handle new devices.
Friends! Reps! Online media planners! Lend me your ears! We have come here to bury the click, not to praise it!