These findings, compiled by Competitive Media Reporting, document in detail the extent to which Hollywood studios have used family- and teen-oriented TV shows to market their violent, R-rated films.
Online ad networks, hit by slumping stocks and a tightening market for online advertising, are under pressure to change their game.
Established Web firms are vying to develop ways to pierce one of the Web's few remaining veils of privacy: physical location.
As the online advertising industry searches for ways to improve banner ads' effectiveness, a new partnership promises to make banner ads linked to keyword searches available to a much wider audience.
Media: Bush and Gore backers are preparing a blizzard of commercials, with the volume expected to be about even on both sides. But airtime is scarce.
What will advertising look like as broadband and ITV evolve? Well nobody knows for sure, of course, but industry insiders provided some clues last week in S.F.
The 81st gathering of the Magazine Publishers of America kicked off Monday morning in Bermuda. The year's outlook, like Monday's forecast, called for scattered clouds.
For this exclusive Ad Age-commissioned survey, media buyers and sellers expressed their concerns about cross-media advertising packages--those integrated advertising programs that encompass more than one media platform.
The online advertising company's new president may have some tough work ahead -- breaking bad news to employees.
OneMediaPlace, an online exchange for advertising space, cut its staff by 30% Tuesday, a spokesman for the company confirmed Wednesday.