The power of profiles is that they enable personalization. In theory, this would translate into fantastic results for advertisers and publishers. Now for the reality...

The teen magazine category is emerging as a hotspot for testing technologies that zap readers from a print ad to an online shopping site.

The company's outlook should sober up Internet investors who are still drunk with dot-com enthusiasm.

Moving to protect Americans' online privacy, the government on Thursday approved a plan by Internet advertisers to regulate the secret gathering of information used to profile Web customers.

How does your client know that all that money he or she is blowing out the media chute actually has some sort of positive effect on his or her business?

$s rank high, but readers cite other things too.

Find out how important first impressions are when launching an online ad campaign and how to prevent ruining a prospect's first impression of your brand.

Wireless marketing seems to be evolving at breakneck speed, but that doesn’t necessarily mean businesses should jump into the fray with abandon.

In an effort to forecast the time-shifted television viewing habits of Americans, two prominent national media research firms and digital video recorder maker TiVo have created the National In-Home TV Lab.

Buyers and sellers of advertising say they have been forced to change the way they do business since investors began pulling away from dot-coms.