Much has been made about the importance of branding on the Web. Collectively, dotcomers have spent hundreds of millions of dollars adorning their logos on everything from blimps to bumper stickers. So why didn't the dotcom branding campaigns work?
Three more things you should be aware of when "RFPing" a potential site for the next buy you put together for a client.
An endless landscape that has never been posted with billboards or any other kind of advertising is opening up. Just a media buyer’s dream? Nope. It’s real. It’s outer space.
Numbers don't lie. But when it comes to Internet rankings, they may not tell the whole truth.
Frustrated with ineffective banner ads, advertisers are screaming for alternatives. Will audio ads help them get their messages heard?
Do the mechanics of buying and selling online advertising differ greatly from those of traditional media?
For some time now, consumer magazine publishers have been preaching the virtues of the Internet - and they're not just talking about the cash that upstart dot-com's throw at them.
DoubleClick Inc. posted a narrower-than-expected loss for the second quarter, easing fears that the Internet economy's recent stumble would drag on the Internet-advertising firm's results.
Venture capital firms and media planners both use Media Metrix traffic ratings. But there are questions about the way these traffic ratings are derived and whether sampling reflects reality. What happens to the accuracy of audience measurement as our soci
The web, long envisioned as a medium that could experience growth more or less without end, has abruptly come to a stop.