• Web? What Web? (Forbes.com)
    Now that everyone uses email, companies are using it more wisely to sell more goods.
  • Analysts Expect Rise in Ad Spending (NYT)
    A leading advertising industry analyst has modestly upgraded her forecast for ad spending in 2002 and modestly downgraded her medium-term outlook for an agency company.
  • Getting Ready for a Magazine Launch (Boston.com)
    The next George? Well, not really. But author Helen O'Donnell, daughter of John F. Kennedy adviser Kenneth P. O'Donnell, has ambitious plans for a monthly magazine called Common Good.
  • MTV Signs Osbournes to New Season (AP)
    Ozzy Osbourne and his family, who swiftly became cultural icons in MTV's most popular series ever, will open their home life to the cameras once again.
  • NBA Ratings Up From Last Year (AP)
    Tight games and tighter series helped the NBA's overnight ratings climb 14 percent over telecasts of last year's conference finals.
  • Patriotic PSAs' Goal Is to Spur Public Service (LATimes.com)
    Television Spots aimed at inspiring volunteerism are being sent to networks in hopes they'll be used through July 4.
  • Travelocity Plans a $40 Million Campaign (NYT)
    Hoping to increase its declining market share, Travelocity, one of the top online travel agencies, is introducing a $40 million advertising campaign.
  • ABC Goes Inside the Towers (B&C)
    As part of its Sept. 11 anniversary programming, ABC News is presenting an unusual joint project with USA Today.
  • Hiding a Television Commercial in Plain View (NYT)
    A talk show is offering marketers the chance to buy guest spots for their products and executives, further blurring the line between programming and advertising.
  • Newspapers Look Online for Revenue (CyberAtlas)
    Fading advertising income and their readership's response to newsworthy events has motivated online newspapers to finally embrace the power and immediacy of the Internet. According to findings by The Media Audit, newspaper efforts to attract online readers have resulted in some success.
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