Now that everyone uses email, companies are using it more wisely to sell more goods.
A leading advertising industry analyst has modestly upgraded her forecast for ad spending in 2002 and modestly downgraded her medium-term outlook for an agency company.
The next George? Well, not really. But author Helen O'Donnell, daughter of John F. Kennedy adviser Kenneth P. O'Donnell, has ambitious plans for a monthly magazine called Common Good.
Ozzy Osbourne and his family, who swiftly became cultural icons in MTV's most popular series ever, will open their home life to the cameras once again.
Tight games and tighter series helped the NBA's overnight ratings climb 14 percent over telecasts of last year's conference finals.
Television Spots aimed at inspiring volunteerism are being sent to networks in hopes they'll be used through July 4.
Hoping to increase its declining market share, Travelocity, one of the top online travel agencies, is introducing a $40 million advertising campaign.
As part of its Sept. 11 anniversary programming, ABC News is presenting an unusual joint project with USA Today.
A talk show is offering marketers the chance to buy guest spots for their products and executives, further blurring the line between programming and advertising.
Fading advertising income and their readership's response to newsworthy events has motivated online newspapers to finally embrace the power and immediacy of the Internet. According to findings by The Media Audit, newspaper efforts to attract online readers have resulted in some success.